Social Media Reporting & Data Visualization

Best PracticesClass 4: New York University

Social Media Analytics I

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Social Media Reporting Fundamentals

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1. Choose Your Key Metrics to Report on a Goal or Set of Goals.

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Steps to Reporting Success on Social Media

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Social Web Traffic Metrics

Conversions Time on Site Sales

Pages Per Visits Goal Completion

Pageviews Users Interaction with Social Plugins

Bounce Rate

2. What’s the time frame you’re reporting on?

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Steps to Reporting Success on Social Media

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Typical Reporting Timeframes

•Weekly

•Monthly

•Quarterly

•Annually

•Campaign Related

3. Who is the report for at your organization?

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Steps to Reporting Success on Social Media

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Reports Will Differ Based on Reviewer

•Just you.

•Informal meeting with colleague.

•Report progress to supervisor.

•Present findings at meeting.

4. What tools will you use for timely, visual & accurate reporting?

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Steps to Reporting Success on Social Media

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Measurement Tools with Basic Reporting Features

•Facebook Insights

•Twitter Analytics

•LinkedIn Company Page Analytics

•YouTube Analytics

Basic Excel Report Exported from FB Insights

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Measurement Tools with Robust Reporting

•Google Analytics

•Socialbakers

•Sprout Social

•Brandwatch

•Simply Measured

5. What’s the best way to visualize the results of

your social media success?

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Steps to Reporting Success on Social Media

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Effective Visual Reporting: •Goals and Segments

•Proper Context

•Highlights KPI’s

•Include Insights

•Power of Simplicity

•Forever Evolving

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Effective Visual Reporting: Goals & Segments

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Effective Visual Reporting: Proper Context

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Effective Visual Reporting: Highlights KPI’s

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Effective Visual Reporting: Includes Insights

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Effective Visual Reporting: Power of Simplicity

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Effective Visual Reporting: Forever Evolving

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Google Analytics

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Socialbakers

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Sprout Social

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Sumall

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Simply Measured

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Simply Measured

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Simply Measured

Questions!?

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