Social Media Report - Soft Drinks (Australia and New Zealand)

April 1st – June 30th 2016

Top Soft Drinks Brands on Social Media

Soft Drinks Brands: Social Media Report

This Report looks at how

Soft Drinks Brands

(Australia and New Zealand) performed on Social Media between

April 1st – June 30th, 2016

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Comparison of

“SOFT DRINKS" Facebook Pages

Apr 01, 2016 - Jun 30, 2016

Coca-Cola Australia had the largest fan base of 972,539 while Charlie's Drink showed the highest fan growth of 54.61%.

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0K 200K 400K 600K 800K 1,000K 1,200K

Gro

wth

%

Number of Fans

Bundaberg Ginger Beer Pepsi Australia(AU) Fanta Australia Schweppes Australia Coca-Cola Australia

Slurpee Australia Charlie's Drink Mountain Dew Australia FruitShoot Cottee's Cordial

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Bundaberg

Ginger Beer

Cottee's

Cordial

Mountain Dew

Australia

Fanta Australia Slurpee

Australia

FruitShoot Schweppes

Australia

Coca-Cola

Australia

Charlie's Drink Pepsi

Australia(AU)

France United States Countries < 2% Pakistan Australia Other Countries United Kingdom New Zealand India France

Fans - Geography

Mountain Dew Australia had the highest PTAT of 5.86% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0K 200K 400K 600K 800K 1,000K 1,200K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

Pepsi Australia(AU) Bundaberg Ginger Beer Fanta Australia Schweppes Australia Coca-Cola Australia

Slurpee Australia Charlie's Drink Mountain Dew Australia Cottee's Cordial FruitShoot

Conversations

Mountain Dew Australia published the greatest number of posts (90). Mountain Dew Australia had the highest average

engagement, with a score of 824.

0 10 20 30 40 50 60 70 80 90 100

0 100 200 300 400 500 600 700 800 900

Bundaberg Ginger Beer

Pepsi Australia(AU)

Fanta Australia

Schweppes Australia

Coca-Cola Australia

Slurpee Australia

Charlie's Drink

Mountain Dew Australia

FruitShoot

Cottee's Cordial

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Mountain Dew Australia received the most number of Likes (79,657) and the most number of Comments (16,610) and

Slurpee Australia had the most number of Shares (3,209).

0K 10K 20K 30K 40K 50K 60K 70K 80K 90K

Pepsi Australia(AU)


Fanta Australia

Schweppes Australia

Coca-Cola Australia

Slurpee Australia


Charlie's Drink

Cottee's Cordial

FruitShoot

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Slurpee Australia

28-JUN-16, TUE 3:00AM

Slurpee’s NEW Bottle is packed with

UNLIMITED FUUUNN! $5 for the bottle and

$1 to refill whenevs!

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 15,009 5,049 1,136 Uncategorized

Slurpee Australia

27-JUN-16, MON 11:00PM

THRILLS WITH NO SPILLS! The NEW

Slurpee Bottle only $5 with the first fill

FREE.


06-MAY-16, FRI 6:00PM

It would be wrong to waste it.

Line ‘em up? Show us your screenshot in the comments.

#DoTheDew


1,000 16,581 4,884 1,454 Uncategorized


1,000 1,488 3,264 168 Positive

http://www.facebook.com/284777428637/posts/10154221439368638


















Most Engaging Brand Posts Mountain Dew Australia

29-APR-16, FRI 6:00PM

Can you Do The Dew?

Stop the spinning bottle on #DoTheDew.

Show us your success with a screenshot ..


1,000 817 2,277 72 Positive


07-APR-16, THU 1:00AM

Know someone who wouldn't leave the

house if they had this?

#DotheDew #meme

Pepsi Australia(AU)

12-MAY-16, THU 6:38PM

Happy International Top Gun Day! Get into

the Danger Zone with Prodrive Racing

driver, Chaz Mostert ..


1,000 4,469 1,457 285 Positive


999 4,064 665 872 Positive



















Coca-Cola Australia's Facebook Page saw the highest number of Fan posts (206).

0 50 100 150 200 250


Pepsi Australia(AU)

Fanta Australia

Schweppes Australia

Coca-Cola Australia

Slurpee Australia

Charlie's Drink


FruitShoot

Cottee's Cordial

Number of Fan Posts

Fan Posts

Slurpee Australia received the highest percentage of Positive Sentiment (46.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Pepsi Australia(AU)

Fanta Australia

Schweppes Australia

Coca-Cola Australia

Slurpee Australia

Charlie's Drink


FruitShoot

Negative Neutral Positive

Sentiment Analysis

Mountain Dew Australia responded to the highest percentage of Fan posts (81.25%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

0 500 1000 1500 2000 2500 3000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Bundaberg Ginger Beer Pepsi Australia(AU) Fanta Australia Schweppes Australia Coca-Cola Australia

Slurpee Australia Charlie's Drink Mountain Dew Australia FruitShoot

Brand Responses

Mountain Dew Australia published the most with 90 posts.

0%

11%

13%

2%

27%

7%

9%

0%

6%

25%

FruitShoot Pepsi Australia(AU) Charlie's Drink Schweppes Australia Mountain Dew Australia

Coca-Cola Australia Slurpee Australia Cottee's Cordial Fanta Australia Bundaberg Ginger Beer

Share Of Voice – Volume of Posts

Mountain Dew Australia received the largest volume of Likes (79,657).

0%

12%

1%

0%

30%

21%

19%

0%

16%

1%



Share Of Voice – Likes

Mountain Dew Australia received the largest volume of Comments (16,610)

0%

10%

1%

0%

37%

6%

32%

0% 12%

2%



Share Of Voice – Comments

Slurpee Australia received the largest volume of Shares (3,209), among the brands in "COMPETITORS" Group.

0%

21%

1%

0%

26%

9%

31%

0% 8%

4%



Share Of Voice – Shares

During this time period, #Sayitwithpepsi was the most engaging run by Pepsi Australia(AU). Pepsi Australia(AU) published the

most (32) in its #Sayitwithpepsi campaign.

0 5 10 15 20 25 30 35

0 100 200 300 400 500 600 700

#Sayitwithpepsi(Pepsi

Australia(AU))

FANTA Flavour Lab weekly

prize draw(Fanta Australia)

#COKEcomealive(Coca-

Cola Australia)

Number of Posts

Engagement Score


Campaign Comparison





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Analysis of

Charlie's Drink Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

94,395 33,340 54.61% New

Zealand

Charlie's Drink

Engagement Score Total Fan Posts

96 16

Total Posts Brand Response Rate

43 25.00%

Total Likes Avg. Reply Time

1,373 9 hrs, 38 mins

Total Comments General Sentiment

259 Neutral

Total Shares

71

BRAND POSTS FAN POSTS

Brand Overview

0K

10K

20K

30K

40K

50K

60K

70K

80K

90K

100K

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-

May

20-

May

27-

May

3-Jun 10-Jun 17-Jun 24-Jun

Fan Growth

Total Fans

94,395

New Fans

33,340

Engagement

0

250

500

1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr 3-May 7-May 11-May 15-May 19-May 23-May 27-May 31-May 4-Jun 8-Jun 12-Jun 16-Jun 20-Jun 24-Jun 28-Jun

Charlie's Drink had an average engagement score of 96 and a highest of 297.

Community Analysis

Charlie's Drink fans are largely from New Zealand followed by Australia.

Distribution of Fans

0K 10K 20K 30K 40K 50K 60K

New Zealand

Australia

United States

United Kingdom

Singapore

Philippines

Thailand

India

Malaysia

0

1

1

2

2

3

1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun

Brand Posts

Top keywords used Frequency

Charlie 8

HONEST coconut water 7

Drinks 6

real fruit 4

new photo 4

7%

93%

Brand Participation Brand Non Participation

47%

7%

46%

Posititve Negative Neutral

Brand Posts - Engagement

Charlie's Drink responded to 3 conversations generated by the 43

Posts they published.

Charlie's Drink receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

27-JUN-16, MON 9:54PM

Fruity and flippin delicious - made with real

fruit and with 30% less sugar than leading

soft drinks ..


348 53 49 11 Uncategorized

30-JUN-16, THU 9:00PM

Charlie's Drinks added a new photo.

07-JUN-16, TUE 8:01PM

Be in to win a double pass to our good

mates Julia and Libby's Woman's Wellness

in NZ event (prize i ..


297 96 18 15 Neutral


297 37 54 3 Uncategorized

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50

0 20 40 60 80 100 120

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Charlie 6

Ballistics Wake 3

Drinks 3

juice 2

JC Kitesurf 2

User Posts

0

0

0

1

1

1

1

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Positive Neutral Negative

Charlie's Drink responded to 4 conversations generated by the 16

Posts fans published.

Charlie's Drink appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

25%

75%


40%

7%

53%


Analysis of

Coca-Cola Australia Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

972,539 1,545 .16% Australia Mostly Young, Female and

Attached.

Coca-Cola Australia


429 204


23 39.71%


56,677 1 day, 8 hrs, 27 mins


2,619 Neutral

Total Shares

982

Most Engaging Campaign

Coca-Cola 1 million fans

Giveaway

Most Recent Campaign

#Openhappiness


Brand Overview

CONTENT & CAMPAIGNS

969K

970K

970K

971K

971K

972K

972K

973K

973K

974K

974K

975K


May

20-

May

27-

May


Fan Growth

Total Fans

972,539

New Fans

1,545

Engagement

0

250

500

750

1,000


Coca-Cola Australia had an average engagement score of 429 and a highest of 822.

Community Analysis

Coca-Cola Australia fans are mostly Young, Female and Attached. Coca-Cola Australia fans are largely from Australia followed by

United States.

Fan Demographics Distribution of Fans

43%

57%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

Australia

United States

United Kingdom

New Zealand

India

Italy

Pakistan

Brazil

Indonesia

Mauritius

0

0

0

1

1

1

1


Brand Posts


Happy 2

feels 2

friends 2

COKE 1

Chilling 1

35%

65%


87%

0% 13%



Coca-Cola Australia responded to 8 conversations generated by

the 23 Posts they published.

Coca-Cola Australia receives more positive than negative vibes

from comments on their Posts.



08-MAY-16, SUN 3:30AM

IT’S OUR BIRTHDAY! #130today

#CocaColaBirthday


822 4,520 581 325 Positive

19-APR-16, TUE 12:00AM

Who feels like a COKE Frozen? ❄️

#TasteTheFeeling

25-APR-16, MON 11:00PM

What are friends for? ????

#TasteTheFeeling


671 5,411 157 66 Positive


599 4,485 120 56 Positive






















0 5 10 15 20

0 100 200 300 400 500

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Coca-Cola Australia 63

coke 35

many 16

bottle 16

drink 14

User Posts

0

1

2

3

4

5

6

7

8

9



Coca-Cola Australia responded to 81 conversations generated by

the 206 Posts fans published.

Coca-Cola Australia appears to participate more when Fan




39%

61%


25%

16% 59%


Campaign Intel – 3 most recent campaigns

Entire Campaign (not restricted to the time period surveyed

0 5 10 15 20 25

0 100 200 300 400 500 600

#COKEcomealive

#ReimagineCoke

#LetLifeSurpriseYou

Number of Posts

Engagement Score


Analysis of

Mountain Dew Australia Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


130,350 7,200 5.85% Australia Mostly Young, Male and

Single



824 32


90 81.25%


79,657 16 hrs, 25 mins


16,610 Neutral

Total Shares

2,642


Brand Overview

118K

120K

122K

124K

126K

128K

130K

132K


May

20-

May

27-

May


Fan Growth

Total Fans

130,350

New Fans

7,200

Engagement

0

250

500

750

1,000

1,250


Mountain Dew Australia had an average engagement score of 824 and a highest of 1000.

Community Analysis

Mountain Dew Australia fans are mostly Young, Male and Single Mountain Dew Australia fans are largely from Australia followed by

United States.


73%

27%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 40K 80K 120K

Australia

United States

New Zealand

United Kingdom

India

Pakistan

Philippines

Canada

Finland

Zambia

0

1

1

2

2

3


Brand Posts


DoTheDew 21

Dew Tour 8

Dew 8

comments 8

Amsterdam 7

31%

69%


64% 7%

29%



Mountain Dew Australia responded to 28 conversations generated

by the 90 Posts they published.

Mountain Dew Australia receives more positive than negative

vibes from comments on their Posts.



06-MAY-16, FRI 6:00PM

It would be wrong to waste it.

Line ‘em up? Show us your screenshot in the comments.

#DoTheDew


1,000 1,488 3,264 168 Positive

29-APR-16, FRI 6:00PM

Can you Do The Dew?

Stop the spinning bottle on #DoTheDew.

Show us your success with a screenshot ..

07-APR-16, THU 1:00AM

Know someone who wouldn't leave the

house if they had this?

#DotheDew #meme


1,000 817 2,277 72 Positive


1,000 4,469 1,457 285 Positive






















0 10 20 30 40 50

0 200 400 600 800 1,000

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Caffeine-Free

Mountain Dew many

11

Australia 4

sugar free mt dew 3

Caffeine-Free

variants

2

diet 2

User Posts

0

1

1

2

2

3

3

4



Mountain Dew Australia responded to 26 conversations generated

by the 32 Posts fans published.

Mountain Dew Australia appears to participate more when Fan




81%

19%


32%

7%

61%


Analysis of

Slurpee Australia Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


434,492 2,398 .55% Australia Mostly Young, Female and

Single

Slurpee Australia


796 13


30 61.54%


50,763 1 day, 35 mins


14,152 Positive

Total Shares

3,209


Brand Overview

429K

430K

431K

432K

433K

434K

435K


May

20-

May

27-

May


Fan Growth

Total Fans

434,492

New Fans

2,398

Engagement

0

250

500

750

1,000

1,250


Slurpee Australia had an average engagement score of 796 and a highest of 1000.

Community Analysis

Slurpee Australia fans are mostly Young, Female and Single Slurpee Australia fans are largely from Australia followed by United

States.


47%

53%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K

Australia

United States

New Zealand

United Kingdom

India

Pakistan

Indonesia

Malaysia

Philippines

0

1

1

2

2

3


Brand Posts


sugar 6

less 5

FIND 3

Apple App Store 3

Google Play store 3

80%

20%


87%

0% 13%



Slurpee Australia responded to 24 conversations generated by the

30 Posts they published.

Slurpee Australia receives more positive than negative vibes from

comments on their Posts.



28-JUN-16, TUE 3:00AM

Slurpee’s NEW Bottle is packed with

UNLIMITED FUUUNN! $5 for the bottle and

$1 to refill whenevs!


1,000 15,009 5,049 1,136 Uncategorized

27-JUN-16, MON 11:00PM

THRILLS WITH NO SPILLS! The NEW Slurpee

Bottle only $5 with the first fill FREE.

25-APR-16, MON 7:30PM

IT'S HUG AN AUSTRALIAN DAY!!!

Tag sum1 u wanna HUG!! <3


1,000 16,581 4,884 1,454 Uncategorized


808 1,938 517 80 Positive






















0 5 10 15 20 25 30

0 200 400 600 800 1,000 1,200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Slurpee Australia 2

look 2

second free one 2

http://bit.ly/291eFEC 1

thrills 1

User Posts

0

1

1

2

2

3



Slurpee Australia responded to 8 conversations generated by the

13 Posts fans published.

Slurpee Australia appears to participate more when Fan




62%

38%


46%

15%

39%






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