Social Media Report - Cafes (India)

May 1st – May 31st 2016

Top Cafes on Social Media

Cafes: Social Media Report

This Report looks at how

Cafes (India)performed on Social Media between

May 1st – May 31st, 2016

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Comparison of

CAFESFacebook Pages

May 01, 2016 - May 31, 2016

Cafe Coffee Day had the largest fan base of 4,848,317 while Au Bon Pain India showed the highest fan growth of

16.11%.

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K

Gro

wth

%

Number of Fans

Costa Coffee India Au Bon Pain India Starbucks India Cafe Coffee Day Barista

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Barista Au Bon Pain India Cafe Coffee Day Costa Coffee India Starbucks India

Countries < 2% India

Fans - Geography

Au Bon Pain India had the highest PTAT of 4.84% as a percentage of its average number of Fans during this time

period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fan

s)

Average Number of Fans

Costa Coffee India Au Bon Pain India Starbucks India Cafe Coffee Day Barista

Conversations

Costa Coffee India published the greatest number of posts (51). Barista had the highest average engagement, with a

score of 542.

0 10 20 30 40 50 60

0 100 200 300 400 500 600

Costa CoffeeIndia

Au Bon PainIndia

StarbucksIndia

Cafe CoffeeDay

Barista

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Cafe Coffee Day received the most number of Likes (246,254), Comments (1,072) and Shares (903).

0K 50K 100K 150K 200K 250K 300K

Costa Coffee India

Au Bon Pain India

Cafe Coffee Day

Starbucks India

Barista

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsCafe Coffee Day

23-MAY-16, MON 2:03AM

When keeping cool is an impossible

mission, the #TiramisuSmoothie is your

answer!

ENGMT

.

LIKES COMMENT

S

SHARE

S

873 45,431 63 30

Au Bon Pain India

28-MAY-16, SAT 9:50AM

Today's Dish: Raspberry Creme

Croibun

Name any 5 ingredients which goes into

the making of a perfect ..

Au Bon Pain India

26-MAY-16, THU 8:18AM

Congratulations to our second winner,

@ashcloud23 from Instagram !!! Would

request you to message us ..

ENGM

T.

LIKES COMMENTS SHARE

S

863 1,402 20 10

ENGMT

.

LIKES COMMENT

S

SHARE

S

861 1,425 21 5

http://www.facebook.com/193926289498/posts/10153621458589499



Most Engaging Brand PostsAu Bon Pain India

24-MAY-16, TUE 6:57AM

Today’s dish: Conewich


the making of a perfect Conewich & win ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

858 1,161 51 13

Au Bon Pain India

27-MAY-16, FRI 8:18AM

Congratulations to our third winner,

Preeti Sarkar!!! Would request you to

message us your contact d ..

Cafe Coffee Day

09-MAY-16, MON 9:38AM

Can you keep a secret? The super-cool

#WatermelonLycheePunch was what

really gave Elsa her “frozen” ..

ENGM

T.


S

843 1,353 15 6

ENGMT

.

LIKES COMMENT

S

SHARE

S

838 39,882 64 41




Starbucks India's Facebook Page saw the highest number of Fan posts (263).

0 50 100 150 200 250 300

Costa Coffee India

Au Bon Pain India

Starbucks India

Cafe Coffee Day

Barista

Number of Fan Posts

Fan Posts

Cafe Coffee Day received the highest percentage of Positive Sentiment (33.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Au Bon Pain India

Starbucks India

Cafe Coffee Day

Barista

Negative Neutral Positive

Sentiment Analysis

Cafe Coffee Day responded to the highest percentage of Fan posts (43.84%).

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

0 200 400 600 800 1000 1200 1400 1600

% o

f F

an

Po

sts

Bra

nd

Resp

on

ded

to

Average Response Time (mins)

Au Bon Pain India Starbucks India Cafe Coffee Day Barista

Brand Responses

Costa Coffee India published the most with 50 posts.

11%

19%

24%

29%

17%

Cafe Coffee Day Barista Au Bon Pain India Costa Coffee India Starbucks India

Share Of Voice – Volume of Posts

Cafe Coffee Day received the largest volume of Likes (246,254).

80%

16%

4%

0% 0%


Share Of Voice – Likes

Cafe Coffee Day received the largest volume of Comments (1,072).

66%4%

24%

1%

5%


Share Of Voice – Comments

Cafe Coffee Day received the largest volume of Shares (903).

67%

21%

6%

1%

5%


Share Of Voice – Shares

During this time period, The new High5 menu was the most engaging run by Cafe Coffee Day. Cafe Coffee Day

published the most (11) in its The new High5 menu campaign.

0 2 4 6 8 10 12

0 50 100 150 200 250 300 350

'Meet me at Starbucks' forAwesome

Thursdays(StarbucksIndia)

The new High5menu(Cafe Coffee Day)

New SummerMenu(Barista)

Number of Posts

Engagement Score


Campaign Comparison

Analysis of

Au Bon Pain IndiaFacebook Page

May 01, 2016 - May 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

77,705 10,784 16.11% India Not Available

Au Bon Pain India

Engagement Score Total Fan Posts

351 14

Total Posts Brand Response Rate

42 0.00%

Total Likes Avg. Reply Time

10,887 0 sec

Total Comments General Sentiment

393 Neutral

Total Shares

86

Most Engaging Content Type

NO DATA

Least Engaging Content Type

NO DATA

Most Prolific Content Type

NO DATA

Most Engaging Campaign

NO DATA

Most Recent Campaign

NO DATA

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

60K

62K

64K

66K

68K

70K

72K

74K

76K

78K

80K

30-Apr 7-May 14-May 21-May 28-May

Fan Growth

Total Fans

77,705

New Fans

10,784

Engagement

0

250

500

750

1,000

1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

Au Bon Pain India had an average engagement score of 351 and a highest of 863.

Community Analysis

Au Bon Pain India fans are largely from India followed by United States.

Distribution of Fans

0K 10K 20K 30K 40K 50K 60K 70K 80K

India

United States

United Arab Emirates

United Kingdom

Saudi Arabia

Australia

Canada

Thailand

Nepal

Tunisia

0

1

1

2

2

3

3

4

1-May 8-May 15-May 22-May 29-May

Brand Posts

Top keywords used Frequency

contest 17

new menu 12

gift vouchers 12

winner 10

answers 9

2%

98%

Brand Participation Brand Non Participation

32%

16%

52%

Posititve Negative Neutral

Brand Posts - Engagement

Au Bon Pain India responded to 1 conversations generated by

the 42 Posts they published.

Au Bon Pain India receives more positive than negative vibes

from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

28-MAY-16, SAT 9:50AM

Today's Dish: Raspberry Creme Croibun


the making of a perfect ..

ENGMT

.

LIKES COMMENTS SHARES

863 1,402 20 10

26-MAY-16, THU 8:18AM

Congratulations to our second winner,

@ashcloud23 from Instagram !!! Would

request you to message us ..

24-MAY-16, TUE 6:57AM

Today’s dish: Conewich


the making of a perfect Conewich & win ..

ENGMT

.

LIKES COMMENTSSHARES

861 1,425 21 5

ENGMT

.


S

858 1,161 51 13

NO

IMAGE

NO

IMAGE

NO

IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50

0 50 100 150 200 250 300 350 400

Photos

Plain Text

Links

Number of Posts

Engagement Score


0 2 4 6 8

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequenc

y

https://www.nashade

addiction.in

http://w

6

life 6

Country Addiction

Free

6

one click 4

website 4

User Posts

0

1

1

2

2

3

3

4

4

5

1-M

ay

2-M

ay

3-M

ay

4-M

ay

5-M

ay

6-M

ay

7-M

ay

8-M

ay

9-M

ay

10-M

ay

11-M

ay

12-M

ay

13-M

ay

14-M

ay

15-M

ay

16-M

ay

17-M

ay

18-M

ay

19-M

ay

20-M

ay

21-M

ay

22-M

ay

23-M

ay

24-M

ay

25-M

ay

26-M

ay

27-M

ay

28-M

ay

29-M

ay

30-M

ay

31-M

ay

Positive Neutral Negative

Au Bon Pain India appears to participate more when Fan conversations have greater negative vibes than positive.

User Posts - Engagement

Sentiment

7%

7%

86%


Analysis of

Cafe Coffee DayFacebook Page

May 01, 2016 - May 31, 2016

Brand Overview


4,848,317 10,492 .22% IndiaMostly Young, Male and

Single

Cafe Coffee Day

Engagement Score Total Fan Posts

443 71

Total Posts Brand Response Rate

20 45.07%

Total Likes Avg. Reply Time

246,254 22 hrs, 49 mins

Total Comments General Sentiment

1,072 Neutral

Total Shares

903

Most Engaging Content Type

NO DATA

Least Engaging Content Type

NO DATA

Most Prolific Content Type

NO DATA

Most Engaging Campaign

Mother's Day Promotion

Most Recent Campaign

Valentine's offer

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

4,832K

4,834K

4,836K

4,838K

4,840K

4,842K

4,844K

4,846K

4,848K

4,850K


Fan Growth

Total Fans

4,848,317

New Fans

10,492

Engagement

0

250

500

750

1,000


Cafe Coffee Day had an average engagement score of 443 and a highest of 873.

Community Analysis

Cafe Coffee Day fans are mostly Young, Male and Single Cafe Coffee Day fans are largely from India followed by United

States.

Fan Demographics Distribution of Fans

63%

37%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

India

United States


Pakistan

Canada

Australia

Bangladesh

United Kingdom

Saudi Arabia

Argentina

0

1

1

2

2

3


Brand Posts


CCD 4

summer 4

exciting prizes 3

bill 3

theme 3

60%

40%


50%

17%

33%



Cafe Coffee Day responded to 12 conversations generated by


Cafe Coffee Day receives more positive than negative vibes




23-MAY-16, MON 2:03AM

When keeping cool is an impossible

mission, the #TiramisuSmoothie is your

answer!

ENGMT

.


S

873 45,431 63 30

09-MAY-16, MON 9:38AM

Can you keep a secret? The super-cool

#WatermelonLycheePunch was what

really gave Elsa her “frozen” ..

04-MAY-16, WED 4:52AM

One sip of the

#StrawberryCheesecakeSmoothie and

even Tyler Durden would forget the First

Rule of Fi ..

ENGMT

.


838 39,882 64 41

ENGMT

.


S

817 36,957 90 39

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 2 4 6 8 10 12 14

0 100 200 300 400 500 600

Photos

Videos

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequenc

y

CCD 21

Cafe Coffee Day 15

outlet 11

manager 7

coffee 7

User Posts

0

2

4

6

8

10

12

1-M

ay

2-M

ay

3-M

ay

4-M

ay

5-M

ay

6-M

ay

7-M

ay

8-M

ay

9-M

ay

10-M

ay

11-M

ay

12-M

ay

13-M

ay

14-M

ay

15-M

ay

16-M

ay

17-M

ay

18-M

ay

19-M

ay

20-M

ay

21-M

ay

22-M

ay

23-M

ay

24-M

ay

25-M

ay

26-M

ay

27-M

ay

28-M

ay

29-M

ay

30-M

ay

31-M

ay

Positive Neutral Negative

Cafe Coffee Day responded to 32 conversations generated by

the 73 Posts fans published.

Cafe Coffee Day appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

44%

56%


33%

21%

46%


Campaign Intel – 3 most recent campaigns

0 2 4 6 8 10 12

0 50 100 150 200 250 300 350

The new High5 menu

#FriendshipDay

#CCDTimeMachine

Number of Posts

Engagement Score


The campaigns run by CCD analyzed here are not limited to the time period under study in this report.

Analysis of

Costa Coffee IndiaFacebook Page

May 01, 2016 - May 31, 2016

Brand Overview


206,661 -390 -.19% IndiaMostly Young, Male and

Single

Costa Coffee India

Engagement Score

4

Total Posts

50

Total Likes

151

Total Comments

15

Total Shares

15

BRAND POSTS

Brand Overview

206K

207K

207K

207K

207K

207K

207K

207K

30-Apr 7-May 14-May 21-May 28-May

Fan Growth

Total Fans

206,661

New Fans

-390

Engagement

0

250


Costa Coffee India had an average engagement score of 4 and a highest of 17.

Community Analysis

Costa Coffee India fans are mostly Young, Male and Single Costa Coffee India fans are largely from India followed by

United States.

Fan Demographics Distribution of Fans

69%

31%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K

India

United States


United Kingdom

Canada

Saudi Arabia

Egypt

Australia

Pakistan

0

1

1

2

2

3

3

4


Brand Posts


Costa 7

coffee 5

happyhours 5

Monday 4

cup 3

4%

96%


34%

5%

61%



Costa Coffee India responded to 2 conversations generated by


Costa Coffee India receives more positive than negative vibes




25-MAY-16, WED 8:33AM

Coffee feels.

ENGMT

.


S

32 19 4 2

19-MAY-16, THU 5:03AM

Need to recharge yourself in the middle of

the day? Americano sure can do the trick!

12-MAY-16, THU 9:11AM

Life is a just a little easier with some

smooth cappuccinos to go with:)

ENGMT

.


15 7 0 2

ENGMT

.


S

13 3 2 1

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 10 20 30 40 50

0 2 4 6 8 10 12 14

Photos

Links

Videos

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 2 4 6 8

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


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