Social Media Report - Automobile Brands (Australia) July 2016

July 1st – July 31st 2016

Top Automobile Brands on Social Media

Automobile Brands: Social Media Report

This Report looks at how

Automobile Brands

(Australia) performed on Social Media between

July 1st – July 31st, 2016

Comparison of

“AUTOMOBILES" Facebook Pages

Jul 01, 2016 - Jul 31, 2016

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Iveco had the largest fan base of 587,761 and showed the highest fan growth of 6.33%.

-1.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0K 100K 200K 300K 400K 500K 600K 700K

Gro

wth

%

Number of Fans

Hyundai Australia Toyota Australia Jaguar Australia(AU) Ford Australia Kia Australia Holden BMW Australia Iveco Audi Australia Mitsubishi Motors Australia nissan australia(AU) Mazda Australia Suzuki Australia Jeep australia MINI Australia(AU)

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United States Countries < 2% Czech Republic Argentina Spain Peru Australia Other Countries New Zealand Italy

Fans - Geography

Audi Australia had the highest PTAT of 4.95% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 100K 200K 300K 400K 500K 600K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

Hyundai Australia Toyota Australia Jaguar Australia(AU) Ford Australia Kia Australia

Holden Iveco BMW Australia Audi Australia Mitsubishi Motors Australia

nissan australia(AU) Mazda Australia Suzuki Australia Jeep australia MINI Australia(AU)

Conversations

Audi Australia published the greatest number of posts (42). They also had the highest average engagement, with a score of

828.

0 5 10 15 20 25 30 35 40 45

0 100 200 300 400 500 600 700 800 900

Hyundai Australia

Toyota Australia

Jaguar Australia(AU)

Ford Australia

Kia Australia

Holden

BMW Australia

Iveco

Audi Australia

Mitsubishi Motors Australia

nissan australia(AU)

Mazda Australia

Suzuki Australia

Jeep australia

MINI Australia(AU)

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Audi Australia received the most number of Likes (53,908), Comments (6,982) and Shares (6,365).

0K 10K 20K 30K 40K 50K 60K

Hyundai Australia

Toyota Australia


Ford Australia

Kia Australia

Holden

BMW Australia

Iveco

Audi Australia



Mazda Australia

Suzuki Australia

Jeep australia

MINI Australia(AU)

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Audi Australia

31-JUL-16, SUN 4:13AM

Spoiler alert. The spectacular Audi TT

clubsport turbo.

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 9,585 1,340 597 Uncategorized

Audi Australia

23-JUL-16, SAT 7:00PM

Would you like a hot lap in the all-new

Audi R8? Take a seat as we race around

the Phillip Island Gr ..

Audi Australia

08-JUL-16, FRI 3:00AM

What's faster over 70 metres: an AFL ball,

or the all-new Audi R8?


1,000 9,176 1,838 2,873 Positive


1,000 3,449 797 829 Positive

http://www.facebook.com/111742658937888/posts/873717786073701


















Most Engaging Brand Posts Audi Australia

04-JUL-16, MON 8:01PM

The all-new Audi R8. Performance that has

to be seen to be believed. Discover the R8

experience now: ..


999 5,773 732 517 Positive


11-JUL-16, MON 11:01PM

Jaguar performance, now in SUV form.

The first Australian drives of #FPACE are

underway here in Byro ..


17-JUL-16, SUN 8:00PM

The #ZeroCompetition Competition.

Want to drive the 2017 GT-R at Phillip

Island Grand Prix Circuit?

..


988 2,168 289 147 Positive


972 1,577 319 285 Positive



















Ford Australia's Facebook Page saw the highest number of Fan posts (158).

0 20 40 60 80 100 120 140 160 180

Hyundai Australia

Toyota Australia


Ford Australia

Kia Australia

Holden

BMW Australia

Iveco

Audi Australia



Mazda Australia

Suzuki Australia

Jeep australia

MINI Australia(AU)

Number of Fan Posts

Fan Posts

MINI Australia(AU) received the highest percentage of Positive Sentiment (50.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Hyundai Australia


Ford Australia



Kia Australia

Holden

Mazda Australia

Iveco

BMW Australia

Audi Australia

MINI Australia(AU)

Negative Neutral Positive

Sentiment Analysis

Hyundai Australia responded to the highest percentage of Fan posts (69.23%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Hyundai Australia Jaguar Australia(AU) Ford Australia Mitsubishi Motors Australia

nissan australia(AU) Kia Australia Holden Mazda Australia

Iveco BMW Australia Audi Australia MINI Australia(AU)

Brand Responses

Audi Australia published the most with 42 posts.

8% 0%

9%

4%

3%

11%

4%

11% 18%

7%

4%

5%

3%

7%

6%

Ford Australia MINI Australia(AU) Jaguar Australia(AU) Kia Australia Holden

nissan australia(AU) Hyundai Australia Toyota Australia Audi Australia Mitsubishi Motors Australia

Mazda Australia BMW Australia Jeep australia Iveco Suzuki Australia

Share Of Voice – Volume of Posts

Audi Australia received the largest volume of Likes (53,908).

7% 0%

9% 1%

1%

6%

7%

5%

53%

2% 1%

2% 1%

2%

3%




Share Of Voice – Likes

Audi Australia received the largest volume of Comments (6,982).

13% 0%

6%

2%

2%

5%

2%

7% 52%

4%

2% 2% 0% 1% 2%




Share Of Voice – Comments

Audi Australia received the largest volume of Shares (6,365).

7%

0%

6% 1% 1%

6%

1%

6%

59%

2%

1%

1%

2%

4% 3%




Share Of Voice – Shares

During this time period, #FPACEByron was the most engaging run by Jaguar Australia(AU). Toyota Australia published the most

(6) in its #WeBelieve campaign.

0 1 2 3 4 5 6 7

0 100 200 300 400 500 600 700 800 900 1000

#WeBelieve(Toyota

Australia)

#FPACEByron(Jaguar

Australia(AU))

Live Stream 2016 Focus

RS(Ford Australia)

New Holden

Colorado(Holden)

Number of Posts

Engagement Score


Campaign Comparison

Audi Australia had the most Promoted Posts, while Toyota Australia had the most Organic Posts.

Organic/Promoted: Volume of Posts

Mitsubishi Australia's Promoted Posts had the highest engagement, while Ford Australia had the highest engaging Organic Posts.

Organic/Promoted: Engagement

Audi Australia published the highest number of Promoted Posts while Hyundai Australia saw the biggest surge in engagement.

Effect of Promoted Posts on a Brand's Engagement





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Analysis of

Audi Australia Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

249,585 4,411 1.80% Australia Mostly Young, Male and

Attached.

Audi Australia

Engagement Score Views Total Fan Posts

828 5 MN 25

Total Posts Impressions Brand Response Rate

42 9.4 MN 40.00%

Total Likes Avg. Reply Time

53,908 6 hrs, 42 mins

Total Comments General Sentiment

6,982 Neutral

Total Shares

6,365

BRAND POSTS FAN POSTS

Brand Overview

242K

243K

244K

245K

246K

247K

248K

249K

250K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul

Fan Growth

Total Fans

249,585

New Fans

4,411

Engagement

0

250

500

750

1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul

Audi Australia had an average engagement score of 828 and a highest of 1000.

Community Analysis

Audi Australia fans are mostly Young, Male and Attached. Audi Australia fans are largely from Australia followed by India.

Fan Demographics Distribution of Fans

71%

29%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K

Australia

India

United States

Pakistan

United Kingdom

Malaysia

Iraq

Italy

New Zealand

0

1

1

2

2

3

3

4

4

5

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul

Brand Posts

Top keywords used Frequency

AudiSport 18

2016 International

Champions Cup

15

ICCMelb 15

Tottenham Hotspur 11

Juventus 9

45%

55%

Brand Participation Brand Non Participation

91%

0% 9%

Posititve Negative Neutral

Brand Posts - Engagement

Audi Australia responded to 19 conversations generated by the 42

Posts they published.

Audi Australia receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

31-JUL-16, SUN 4:13AM

Spoiler alert. The spectacular Audi TT

clubsport turbo.


1,000 9,585 1,340 597 Uncategorized

23-JUL-16, SAT 7:00PM

Would you like a hot lap in the all-new Audi

R8? Take a seat as we race around the

Phillip Island Gr ..

08-JUL-16, FRI 3:00AM

What's faster over 70 metres: an AFL ball,

or the all-new Audi R8?


1,000 9,176 1,838 2,873 Positive


1,000 3,449 797 829 Positive

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25

0 200 400 600 800 1,000

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Audi Australia 13

car 6

Hamilton Island Race

Week

4

Audi Doncaster 3

2.0l tfsi 2

User Posts

0

1

1

2

2

3

1-J

ul

2-J

ul

3-J

ul

4-J

ul

5-J

ul

6-J

ul

7-J

ul

8-J

ul

9-J

ul

10

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l

11

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Positive Neutral Negative

Audi Australia responded to 10 conversations generated by the 25

Posts fans published.

Audi Australia appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

40%

60%


32%

16%

52%


Analysis of

Nissan australia Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

192,261 761 .40% Australia Not Available

Nissan australia

Engagement Score Reach

Total Fan Posts

303 797.4K 96

Total Posts Impressions

Brand Response Rate

26 1.3 M 17.71%


5,967 1 day, 14 mins


712 Neutral

Total Shares

627


Brand Overview

191K

191K

191K

191K

192K

192K

192K

192K

192K


Fan Growth

Total Fans

192,261

New Fans

761

Engagement

0

250

500

750

1,000

1,250


nissan australia had an average engagement score of 303 and a highest of 972.

Community Analysis

Nissan australia fans are largely from Australia followed by United States.

Distribution of Fans

0K 50K 100K 150K 200K 250K

Australia

United States

India

Malaysia

Thailand

New Zealand

United Kingdom

Indonesia

Japan

0

1

1

2

2

3

3

4


Brand Posts


Nissan 4

SUV 3

Melbourne Girl shares 3

Cred 3

Pathfinder 2

23%

77%


76%

5%

19%



nissan australia responded to 6 conversations generated by the

26 Posts they published.

nissan australia receives more positive than negative vibes from




17-JUL-16, SUN 8:00PM

The #ZeroCompetition Competition.

Want to drive the 2017 GT-R at Phillip Island Grand Prix Circuit?

..


972 1,577 319 285 Positive

11-JUL-16, MON 6:00PM

0-100 km/h in 1.3 seconds. The newest

addition to the Nissan arsenal, the GT-R

Drone.

10-JUL-16, SUN 8:00PM

Nissan's N-SPORT range has arrived. Check

out the limited edition N-SPORT models in

the link below a ..


793 494 159 136 Positive


413 395 38 31 Positive






















0 2 4 6 8 10 12 14

0 100 200 300 400 500

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 1 2 3 4 5 6

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Footy Show 20

car 11

sponsorship 10

brand new car 9

brand new 8

User Posts

0

5

10

15

20

25

1-J

ul

2-J

ul

3-J

ul

4-J

ul

5-J

ul

6-J

ul

7-J

ul

8-J

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ul

10

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11

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nissan australia responded to 17 conversations generated by the

96 Posts fans published.

nissan australia appears to participate more when Fan




18%

82%


41%

16%

43%


Analysis of

Jaguar Australia Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

118,228 -36 -.03% Australia

Jaguar Australia

Engagement Score Reach Total Fan Posts

580 1.2M 8

Total Posts Impressions Brand Response Rate

20 2 M 12.50%


8,959 1 day, 10 hrs, 33

mins


782 Neutral

Total Shares

694

Most Engaging Campaign

F-TYPE Project 7

Most Recent Campaign

All-New XF


Brand Overview

CONTENT & CAMPAIGNS

118K

118K

118K

118K

118K

118K

118K

118K

118K

118K

118K


Fan Growth

Total Fans

118,228

New Fans

-36

Engagement

0

250

500

750

1,000


Jaguar Australia had an average engagement score of 580 and a highest of 937.

Community Analysis

Jaguar Australia fans are largely from Australia followed by India.

Distribution of Fans

0K 20K 40K 60K 80K 100K 120K 140K

Australia

India

United States

United Kingdom

Pakistan

Malaysia

Indonesia

Korea

Greece

Argentina

0

1

1

2

2

3


Brand Posts


F-PACE embodies 6

Jaguar 4

F-TYPE SVR 3

SUV 2

limited time 2

10%

90%


94%

0%

6%



Jaguar Australia responded to 2 conversations generated by the

20 Posts they published.

Jaguar Australia receives more positive than negative vibes from




11-JUL-16, MON 11:01PM

Jaguar performance, now in SUV form. The

first Australian drives of #FPACE are

underway here in Byro ..


988 2,168 289 147 Positive

03-JUL-16, SUN 4:00AM

"Nothing can match the F-TYPE SVR for

sheer driving enjoyment and bragging rights.

Not to mention th ..

14-JUL-16, THU 3:55AM

Witness the sporty handling and dramatic

beauty of the F-PACE First Edition, Jaguar's

performance SU ..


937 1,329 117 125 Positive


788 632 88 70 Positive






















0 2 4 6 8 10

0 200 400 600 800

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 1 2 3 4 5 6

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Fri next week 3

new Jaguar F-PACE

performance

3

Jaguar Australia 2

Jaguar 2

brand new 1

User Posts

0

0

0

1

1

1

1

1-J

ul

2-J

ul

3-J

ul

4-J

ul

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Jaguar Australia responded to 1 conversations generated by the 8

Posts fans published.

Jaguar Australia appears to participate more when Fan




12%

88%


37%

13%

50%


Campaign Intel – 3 most recent campaigns

Jul 01, 2016 - Jul 31, 2016 Entire Campaign

0 1 2 3

0 500 1000

#FPACEByron

Fleeting Offer

#VividFPACE

Number of Posts

Engagement Score


0 2 4 6

0 200 400 600 800 1000

#FPACEByron

Fleeting Offer

#VividFPACE

Number of Posts

Engagement Score






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