Will it blend?COVER

Will it blend?

SLIDES 7-12 pending

SLIDES 7-12 pending

SLIDES 7-12 pending

SLIDES 7-12 pending

PHARRELL WILLIAMS - 24 HOURS OF HAPPY Cannes Lions 2014 Winner.mp4

Recommendations

• Focus on programs not tactics

• Shift budget to social media, but measure the impact

• Understand audiences and business outcomes to make online tools work

– Develop a listening practice

– Monitor the impact of social media on brand awareness and image

Recommendations

• Create Social platforms with current customers in mind

• Set up real metrics

• Work to optimize ROI and ROE (Return on engagement)

DUMB WAYS TO DIE - case study.mp4

Thank You