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The Initial Understanding
Outline
What is Social Media Optimization?
Why one should use it?
How does it work?
Key Relationship of SMO
Key take away
Key concerns
What is Social Media
Optimization?
How does it works?
Key Relationship
of SMO
SMO= Social Media Optimization
• Social Media Optimization is all about marketing your business with required methods through social media channels like facebook, twitter, linkedin, google+, blog, youtube or any social forum for the following:
Branding your business Growing importance about your business Business/Brand visibility
SMO & The Required Methods
Social Media Marketing (SMM)
Content
Right Channel/social medium
Time
Measuring the ROI
Social Media Optimization (SMO)
Search Engine Marketing (SEO)
Benefits:
• SMO helps strengthen your brand and brand visibility.
• It helps reach your potential customers
• It helps in generating leads
• It helps build brand popularity and loyalty
• Helps get effective search ranking
• Great tool for content marketing
Initial steps to SMO
Social site selection or any social forum
Upload content, pictures, advertise your
website/business
Welcome or invite the page or social forum
through adverting organically and
inorganically
How it works?
Social Media Optimization
Increase your
connections
Gain popularity
through tagging
Get an identity through linking
Let your content
evolve and travel
How can SMO help get good business leads?
SEO (Search Engine Optimization)
• SEO aims at to get your website ranking on top on search engines.
• This process is done with the help of organic methods like: key word optimization, responsive design and link building.
• SEO is an organic marketing procedure about your website, business, blog and other social forums for generating potential business and driving huge traffic.
Relationship
SMO helps in image building, branding and
advertising, by increasing
visibility and customer
engagement.
SEO helps in generating leads and
increasing web traffic via back
linking with social networks.
What we offer
To raise the brand equity of your online business, implement the best digital marketing methods. Our experienced SEM professionals can help you nurture and improve the brand identity of your business, derive positive consumer perception for your site, and drive quality traffic to your brand’s webpages. As a result, conversion will speed up, so will the ROI.
Services we provide
Our SEM Services
• Preamble Works
• Website Analysis
• Keyword Research
• Competitor Site Prospecting
• Optimizable Webpage Analysis
• Web Analytics Tools Integration
For details you can visit our case studies on how we provided the right marketing benefit to our clients through Search Engine Marketing.
http://www.citytechcorp.com/services/search-engine-marketing/
Key take away
• Social Media Optimization (SMO) is a crucial part of Social Media Marketing (SMM).
• SMO is not just about posts, content, pictures or website branding and development.
• To achieve successful results of SMO time, customers or visitors choice and understanding market place major role.
• Consistency is the key to success. Getting desired results overnight does not define SMO.
• Customer engagement is most important at first, then jumping for generating leads.
• Every social media is not same. Different social media has different kinds of audience.
• Always understand your business needs and choose your social platforms accordingly.
• Any three social sites for a desired result is always advisable.
Who we are?
• Citytech Software Pvt. Ltd. an outsourcing development company with 21 years of proficiency web and mobile development.
• We are leading Gold Certified company in Kentico with highest number of certified Kentico Developers.
• For details get in touch with us: http://www.citytechcorp.com
Get in touch with us
+91 33 24851678 www.citytechcorp.com
CITYTECH SOFTWARE PVT. LTD.
E-mail: [email protected]
