Social Media Monitoring for Events

EventReportandInsights

Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Content Services www.ethinos.com

NILFSocialMediaReach

12069 Mentions

1894 Unique Contributors

44M Potential Impressions

9262 No of Retweets

8.3M Accounts Reached*

* Potential Reach


OriginofTweetsbyLoca?on

1169

784

534

350

251

224

190

106

2166

0 500 1000 1500 2000 2500

Mumbai

Delhi

Bangalore

Pune

Indore

Lucknow

Gurgaon

Kanpur

Others

* Insights are indicative of sample data.


TheSourcesofEngagement

Desktopdominatedasthepla0ormthroughwhichmostupdatesweremade,butthepercentageofmobileuserswasfairlyhigh


StrengthandPassionforNILF

Thestrengthandpassionoftheconversa<onsaroundtheeventremainedhighthroughouttheevent

StrengthThelikelihoodthatthebrandisbeingdiscussedonsocialmediaPassionThelikelihoodthatthepeopletalkingaboutyoubrandwilldosoagain

Strength Passion


Trending#NASSCOM_ILFThe official hashtag for the event trended in Mumbai along with NASSCOM as a keyword at different times of the event


PopularDomains&Hashtagsused

89%

1% 1% 1% 1% 1% 1% 1%

4%

Domains Mentioned

Twitter.com

Youtube.com

Tinyurl.com

Cards.twitter.com

ForbesIndia.com

CIO.IN

infy.com

periscope.tv

Others

69%

2% 2%

2% 1%

1% 1%

1% 1%

20%

Hashtags

#Nasscom_ILF

#Oracle

#Technology

#Digital

#Innovation

#India

#NILF

#IoT

#Cybersecurity

Others

* Insights are indicative if sample data. All quoted tweets & retweets are credited to domain Twitter.com


TweetsVsRetweetsandMostRetweetedUsers

23%

77%

Retweet Ratio

Tweets

Retweets

2116

810

438

204

179

158

157

138

119

1286

0 500 1000 1500 2000 2500

Nasscom Events

Capgemini India

PersistentSys

Nasscom

Kellontech

NIITLTD

Oracle

XYPsyche

MadanRao

Others

Most Retweeted Users

* Insights are indicative if sample data.


TopContributors&AgeDemographics

66%

23%

1% 10%

Age Demographic

25-34 35-44 45-54 55-64 396

155 139 139 134

2367

Prominent Contributors

* Insights are indicative if sample data. * Insights are indicative of sample data.


BuzzWordsaround#Nasscom_ilf

* Most commonly used terms alongside “#Nasscom_ILF”


VolumeofConversa?ons

DAY 1 DAY 2 DAY 3

Several mentions during the start of

the event

Several mentions on session by

Venkaiah Naidu


TopTweetsfor#NASSCOM_ILF


ShareofVoiceforConsul?ngFirms

89%

11%

Social Conversations at NILF 2016

McKinsey KPMG


ShareofVoiceforResearchFirms

40%

21%

35%

4%

0%

Conversations at NASSCOM about Research Firms

Forrester Research HFS Research Gartner 451 Research Everest Group


TopAnalysts@NILF2016

0 50 100 150 200

Phil Fersht (HFS Research)

Claudio Da Rold (Gartner)

Charles Sutherland (HFS Research)

Ned May (451 Research)

James McQuivey (Forrester Research)

Analyst with most discussions during NASSCOM

Mentions


ShareofVoiceforTopBrands

EMC2 had 4% share of voice compared to other brands at NASSCOM

30%

10%

10% 10% 9%

7%

4% 4%

16%

Oracle

Cisco

Yes Bank

TCS

Brillio

Tata Communications

Telstra

EMC

Others

Brands MentionsNIIT TECH 40

Mphasis 38Cyient 32Wipro 27WNS 27

Microsoft 25Workfusion 25

IBM 13AON 12

Syntel 8FADV 7Atos 2

* Insights are indicative of sample data.

33%

15% 11%

11%

7%

5%

5%

4% 3%

3% 1% 1%

1% Safra Catz (Oracle)

Julie Woods Moss (Tata Communications)

Dinesh Malkani & Pankaj Patel (Cisco)

N Chandrasekaran (TCS)

Kevin Ames (OC Taner)

Jeremy Burton (EMC)

Puneet Gupta (Brillio)

John Granger & Rajesh Nambiar (IBM)

Srinivas Kandula (Capgemini)

Rishad Premji (Wipro)

Rana Kapoor (Yes Bank)

Pramod Bhasin & Mohit Thukral (Genpact)

Sandeep Chaudhary (AON)


ShareofVoiceforLeaders

Safra Catz from Oracle had the highest share of voice compared to other CEOs and leaders at NILF 2016 * Insights are indicative of sample data.

Thank You.

[email protected] +91 98202 17252

Siddharth Hegde