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JUNE 1, 2015

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Social Media Marketing JourneyUndeniably Social Media Marketing is one of the most fascinating fields. Social media marketing isconsidered a fairly new field as compared to traditional marketing and sales. The interesting point is thatsocial media marketing has a lot to do with the basics of traditional marketing. All you need to do is applythose old-school marketing techniques socially i.e. on multiple social media platforms; to increase thevisibility across social networks.

The social journey for any business consists of 4 pedestrians. Each pedestrian has its own importanceand vitality, in terms of taking your business to next level through social media marketing. Steps of socialjourney are outlined as under:

1 – Traditional Social Media MarketingUnderstanding “Traditional” social media marketing is no rocket science. These are, what you may call,the baby steps of marketing / social media marketing. Here, in this particular phase, an organizationmostly doesn’t have the social media planning or listening.

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I am sure you have heard in a hundred of times that

If you don’t have any plan, you have a plan to fail

So, it’s better to try and fail than quitting before even trying. One shouldn’t be disheartened or boggeddown if they don’t have a social media plan. After all, this is the first step to rule the Social Media World,be positive!

The Journey Of Thousand Miles Starts With A Step

Take that step, rather than start whining…

2 – Experimental Social Media Marketing

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This particular stage, the EXPERIMENTAL (just like its name suggests), is among my favorites.Experimental social media marketing gives a huge playground to plan (plus) implement new, interestingand out of the box social media marketing strategies. Don’t be afraid of mistakes,

As long as you are making mistakes, it sums that you are trying to achieve something.

But be sure, not to repeat same mistakes over and over again.

With the help of various tactics applied, organizations tend to get a multiple set of results – and that helpthem in understand which particular thing worked and which didn’t. Companies are most Vulnerable here,but the element of enjoying one’s work is at its peak (imagine, learning something new every day)

3 – Operational Social Media Marketing

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Functionality either makes it or breaks it – be careful about operative measures and concerns whilecarrying out social media marketing. Operational social media marketing is the phase where the socialmedia engine starts to warm up. This very phase is very exciting for the organizations, (why? Becauseresults will start to appear now). It is the point where all the integration you synced earlier, starts to deliverresults – and for good.

4 – Influential Social Media Marketing

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Just like the name suggests, influential social media marketing is all about influencing customers andconsumers. Whether you are a B2C or B2B organization if your social media marketing campaigns areineffective then there won’t be any point of running the campaigns. Social engagements take placeagainst posts, tweets and campaigns under this stage (at an exponential rate). Results are easilywitnessed by all, including higher management. Influential social media marketing is all about utilizing thesystems and tools you put together to acquire great results and engagements.

So, what’s the take home lesson?“Companies with clear social media strategy by regularly measuring their efforts see 60%faster growth.”

Start your social media marketing journey from today! But first, analyze on which pedestrian you arestanding.

Have a great Monday!

Get in touch with me on Facebook,Follow Me on Twitter

Professionally connect with me on LinkedIn.

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About Shafiq Ul Hasan SiddiquiShafiq Siddiqui is a Digital Brand Strategist and Inbound Marketer. He has 8 plus years of extensive

experience in the field of content writing, content curation and content marketing. Shafiq Siddiqui provides

consultation to businesses and entrepreneurs for the creation and management of their social media

marketing strategies. He has worked with international clients, based in US, UK, Canada and Europe.

Shafiq Siddiqui has also worked for a Goal Based Social Network from Silicon Valley as Content Analyst

and Social Media Director. Currently Shafiq Ul Hasan Siddiqui is working as Digital Brand Manager /

Strategist at an international IT concern.

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