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CHANAKARN SAELIM 2B5209 Social Media in Business World

Social Media Marketing in Business World

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Page 1: Social Media Marketing in Business World

CHANAKARN SAELIM2B5209

Social Media in Business World

Page 2: Social Media Marketing in Business World

Outstanding Social Media Campaigns in Thailand

Page 3: Social Media Marketing in Business World

Starbuck Coffee(Sip Sip Go)

1) Go to Starbuck website2) Vote 1 kind of drink3) Starbuck announced the most voted drink4) Starbuck draw the customers’ name who voted for that drink5) Announced the winner name using Facebook.

Page 4: Social Media Marketing in Business World

PTT Public Company Limited(Long rest, Long happiness)

 1) Like the PTT company’s facebook page2) Post the photo and comment about ‘what’s the most in your life?’3) Hashtag #PTTBlueCard4) Share the company’s activity post5) (Random for Go Pro camera) 

Page 5: Social Media Marketing in Business World

Eazy FM(Running of the Brides)

1) Post your couple photo in EazyFm.com (or) Instagram2) Write some caption about the photo3) Hashtag #EazyFM4) The most impressed 40 posts will be picked up5) The 40 winner couples run a race.6) The winner gets almost 2 million baht(5.5 million yen) wedding package.

Page 6: Social Media Marketing in Business World

Lactasoy Soymilk(Soy Law Young)

1) Download ‘Lactasoy’ app using mobile phone2) Login with Facebook account3) Play the game4) ‘Invite friends’ to get more chances to play the game several times5) Most highest score get the rewards

Page 7: Social Media Marketing in Business World

Singha Beer(Singha Samran)

1) Download ‘Singha Samran’ app using mobile phone2) Check in at any pub or restaurant where Singha beer is available.3) Collect the points 4) Get the discount from many other brands  

Page 8: Social Media Marketing in Business World

SPORTS BRANDSon Social Media

Page 9: Social Media Marketing in Business World

FACEBOOK

Brand pages Many Many ManyPage categorized by

Country and Product Country and Product Country and Product

Most popular page

Adidas Original Nike Football Main page

Post type Photo and Video Photo and Video Photo and VideoMost content Product advertising Product and Lifestyle Product and LifestyleFrequency Uncertain Daily DailyInteraction with followers

Barely Barely Sometimes

Followers 26,156,523 people 42,077,485 people 1,061,701 people

Page 10: Social Media Marketing in Business World

INSTAGRAM

Brand account Many Many ManyAccount categorized by

Country and Product Country and Product Country and Product

Most popular account

Adidas Original Main account Main account

Post type Photo and Video Photo and Video Photo and VideoMost content Product advertising Lifestyle and

irrevalant postProduct and

LifestyleFrequency Daily Weekly DailyInteraction with followers

Barely Barely Sometimes

Followers 8.3m people 27.6m people 1.2m people

Page 11: Social Media Marketing in Business World

YOUTUBE

Brand channels 16 channels 14 channels 4 channelsChannel categorized by

Product Product Product

Most popular channel

Adidas Football Nike Football Main channel

Most content Famous football players

Football skills Broadly(sports)

Frequency Daily Twice a week Twice a weekInteraction with subscribers

Barely Barely Barely

Subscribers 796,297 people 2,299,122 people 15,563 people

Page 12: Social Media Marketing in Business World

THANK YOU