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CHANAKARN SAELIM2B5209
Social Media in Business World
Outstanding Social Media Campaigns in Thailand
Starbuck Coffee(Sip Sip Go)
1) Go to Starbuck website2) Vote 1 kind of drink3) Starbuck announced the most voted drink4) Starbuck draw the customers’ name who voted for that drink5) Announced the winner name using Facebook.
PTT Public Company Limited(Long rest, Long happiness)
1) Like the PTT company’s facebook page2) Post the photo and comment about ‘what’s the most in your life?’3) Hashtag #PTTBlueCard4) Share the company’s activity post5) (Random for Go Pro camera)
Eazy FM(Running of the Brides)
1) Post your couple photo in EazyFm.com (or) Instagram2) Write some caption about the photo3) Hashtag #EazyFM4) The most impressed 40 posts will be picked up5) The 40 winner couples run a race.6) The winner gets almost 2 million baht(5.5 million yen) wedding package.
Lactasoy Soymilk(Soy Law Young)
1) Download ‘Lactasoy’ app using mobile phone2) Login with Facebook account3) Play the game4) ‘Invite friends’ to get more chances to play the game several times5) Most highest score get the rewards
Singha Beer(Singha Samran)
1) Download ‘Singha Samran’ app using mobile phone2) Check in at any pub or restaurant where Singha beer is available.3) Collect the points 4) Get the discount from many other brands
SPORTS BRANDSon Social Media
Brand pages Many Many ManyPage categorized by
Country and Product Country and Product Country and Product
Most popular page
Adidas Original Nike Football Main page
Post type Photo and Video Photo and Video Photo and VideoMost content Product advertising Product and Lifestyle Product and LifestyleFrequency Uncertain Daily DailyInteraction with followers
Barely Barely Sometimes
Followers 26,156,523 people 42,077,485 people 1,061,701 people
Brand account Many Many ManyAccount categorized by
Country and Product Country and Product Country and Product
Most popular account
Adidas Original Main account Main account
Post type Photo and Video Photo and Video Photo and VideoMost content Product advertising Lifestyle and
irrevalant postProduct and
LifestyleFrequency Daily Weekly DailyInteraction with followers
Barely Barely Sometimes
Followers 8.3m people 27.6m people 1.2m people
YOUTUBE
Brand channels 16 channels 14 channels 4 channelsChannel categorized by
Product Product Product
Most popular channel
Adidas Football Nike Football Main channel
Most content Famous football players
Football skills Broadly(sports)
Frequency Daily Twice a week Twice a weekInteraction with subscribers
Barely Barely Barely
Subscribers 796,297 people 2,299,122 people 15,563 people
THANK YOU