Social Media

Marketing 101

Using & Optimizing Your Social Profiles

With Brittney Holcomb & Alex Vasilakos

What We’re Covering…

• Facebook Setup & Use

• Using Twitter & Hash Tags

• Optimizing Your LinkedIN Pages

• Intro To Google Plus

These Slides Will Be Available On SlideShare.net

• Personal Profile Setup• Connect Company Page• Add ‘About Us’ Info• Get ‘Likes’• Promote Ads• Sharing On Facebook

Personal Facebook Account

Prove Your Real. Create a Persona.

Finding Your Page

Company Page AccessTop Of Admin Panel Edit Page Manage Admin Roles

In Order To Be An Admin The User Must ‘Like’ The Page

About Us SectionTop Of Admin Panel

Edit Page

Update Page Info

Key Sections To Add:• Mission• Location• Contact Email & Phone #• Anything That Makes You

Stand Out

Get More ‘Likes’

Write Something Engaging When Sharing Your Page, Along With A Call To Action!

Facebook Ads

Ads as Cheap as $5/Day for 22 Likes

Sharing Is Caring…And Helps You Rank On

Google!

Create Helpful & Valuable Content People WANT to SHARE

Twit

ter

• Follow Prospects & Industry Leaders

• Get More Followers• Using #HashTags• Engaging With Tweeters

@CommCapMark

Who To Follow?

Search Users Based On:• Industry• Product Type• Job Title/Position• Location• Business

@CommCapMark

Followers

Frequently Check Who’s Following You- Follow Them Back If They Are Good Business Prospects

Beware Of Users Like This

@CommCapMark

#HashTags

• Add # Before a Topic You Want To Stick Your Tweet too

• NO Spaces

• Hashtags Tie Like Minded Users Together and Create Connections, A.K.A. Business Opportunities

• Hashtags Categorize Posts & Send Users Back To Your Website

@CommCapMark

Engaging Tweeters

Reply: Comment or Ask a Question on the post.

Favorite: Saying you ‘Liked’ the post.

Retweet: Re-Sharing the post on your profile.

@CommCapMark

Success User Have Had From

Twitter:

In 1st Month With Our SMM Package: Attendee’s Blog was featured in a business section of

an online newsletter with 850 subscribers, found via Twitter.

In the 2nd Month with our SMM Package: Another Attendee had an 80% increase in their

following and increased outreach to over 2,000, 4 referrals back to site & 3 mentions in business newsletters.

If You Haven’t Yet, Connect With Me So I Can Make You A Page Admin:• Brittney Holcomb

• Updating Profile & Company Page

• Promoting Company Page

• Finding Connections

• Joining Groups & Engaging

Updating Personal Profile

What To Include:

• **Headshot- Professional Or Not

• Industry

• Current Position/Title

• Background/Experience

• Skills

• Awards

Update Company Page

Promoting Company Page

• Paid Ads

• Sharing With Your Connections Step 1: Highlight &

Copy Company Page URL

Step 2: Click Profile Button At Top Of Page

Step 3: Paste The URL in Status Box & Add Engaging Title.

Final Step: Click Share Button To Post Update To Your Page

Finding Connections

Industry, Position, or Topic Specific Search Terms.

Find Connections Area or Industry Specific.

Find Groups Centered Around That Topic.

Engaging In Groups

• Do NOT Advertise

• Post Valuable Updates/Blog Post

• Comment on Other Posts

• Ask Questions

Google+

Why Is Google Plus Important?

Authorship & Author Rank

Becoming An Authority In Your Niche:http://www.commercialcapitalmarketing.com/becoming-an-authority-in-your-niche/

Google+ Communities

Best Finance & Business Communities To Join:http://www.commercialcapitalmarketing.com/5-finance-business-google-communities-need-join/

*cough cough* *hint hint*

Pay Attention To Rules

Post Blog Posts, Share News, Ask Questions

Comment On Other Posts

How

CC

MG

Can

Help

?

Email: marketing@commercialcapitalmarketing.comEmail: brittney@commercialcapitalmarketing.com

• Manage & Setup Social Media Accounts: Including Google+

• Original Content Development For Blog

• Distribution of Content To Social Outlets

• Engagement in Communities

• Increase Follower Base & Outreach

• Weekly/Monthly Analytics on Social Accounts

• Designated Account Manager

• Monthly Calls & Review of Campaign Status

Your Feedback Is Important!

Please Email Me With Answers To Any Of The Following:

• Was This Webinar Helpful?

• What Area Was Covered The Best?

• What Area Needed More Coverage?

• Any Questions I Left Unanswered?

• Your Gauge On Social Media From Novice-Expert

• Would You Consider Letting The CCMG Team Handle Your Social Media Marketing?

Thank You!!!

brittney@commercialcapitalmarketing.com

Follo

w U

s

Commercial Capital Marketing Group

@commcapmark

Commercial Capital Marketing Group

Commercial Capital Marketing Group