Incoming Message

Revised: April 27, 2015

Prepared by: Mary Jo Flynn, MS, CEM

LIFE/SAFETY Issue?

Is this a QUESTION

I this NEW Info from TRUSTED source or PARTNER agency?

Is this UNVERIFIED or a

RUMOR

Is this a VOLUNTEER

offer?

Is this a FINANCIAL

solicitation or offer?

Is this INCIDENT INTELLIGENCE?Media: photo, video, audio

Is this a COMMENT

Use formal communications to share message with

Dispatch; then

Route a copy of the message to the

Public Information Officer or JIC

Respond publicly with actions taken. Remind to call 9-1-1 with life-threatening

concerns

Is a response still needed?

STOP. Continue monitoring

Is a response available?

REDIRECT to the appropriate talking

point source

Route to PIO to create talking points

Add new talking points or media to

official response list

OFFICIAL RESPONSE LIST

Press ReleasePre-approved talking

points or tweetsPre-approved posts: blog, Facebook, etc.

Pre-approved multi-media: video, audio, photos, infographics

Messages delivered to all

appropriate platforms?

STOP. Monitor to ensure message is

being received

Are clarifying facts available?

REDIRECT to the appropriate talking

point source

ROUTE to Situation Status Unit to obtain confirmation of facts

ROUTE to PIO to create talking points

ADD new talking points or media to

official response list

ROUTE information to Emergency

Volunteer Center (EVC)

ROUTE to PIO to create talking

points. Discourage spontaneous arrival

at incident site.

ADD new talking points or media to

official response list

RESPOND publicly with EVC center

location and registration information

ROUTE to Donations Management Unit

RESPOND publicly with Donations

information

ROUTE to PIO to create talking

points. Encourage donations to

reputable NGOs

ADD new talking points or media to

official response list

ROUTE to Situation Status Unit

ROUTE to PIO

LOG and document information.

STOP. Convert data to resources useable by Sit Stat

Unit for briefings

Use TOOLS to confirm or verify

location or additional data

Is this a TROLL?

Will FAILING to comment

increase public confusion?

STOP. Log but do not respond.

REDIRECT to the appropriate talking

point source

STOP. Do Not Engage!

YES

NO NO NO NO NO NO NO

POS

NEG

NONO

NO

NO

NO

NO

YES YESYES

YES

YES

YES

YES

YES YES YES

YESYES

STOP. Send a Thank You or click “Like” or

“Favorite”

Social Media JIC Decision Matrix