Social Media in Agriculture

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    14-Jul-2015

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  • Agriculture & Social Media

    Yielding the positive results from being active online

    Presented by Kelly Mirabella, Social Media Consultant & Trainer

    Friday, February 27, 15

  • Kelly MirabellaStellar Media MarketingStellarMediaMarketing.comClubStellar.com

    Kelly@Stellar247.com

    /EveryDaySocial

    /Stellar247

    /Stellar247

    /Stellar247

    Linkedin.com/In/KellyMirabella

    Plus.google.com/+StellarMediaMarketing

    Friday, February 27, 15

  • Why Social Media?Networking

    Industry InsightsMarketing

    Community

    Friday, February 27, 15

  • Food & agriculture are hot issues

    The conversation is happening with or without you.

    Use new media to communicate, educate and influence public opinion.

    You cant afford not to

    Friday, February 27, 15

  • Only 2% of Americans Farm Today...

    But who is telling the story about food & farming?

    Friday, February 27, 15

  • Facebook

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  • People have Profiles Brands have Pages

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  • Lets Breakdown a Facebook page

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  • How to use Facebook for Agriculture

    Tell your storyUse Video

    Use Photo/ImagesConnect with other agricultural pages

    Share agricultural facts & newsJoin Groups

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  • Recommended Pages

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  • LinkedIn347 million users worldwide

    27% visits via mobile device

    40% of users check their account daily

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  • LinkedIn Profile Breakdown

    Friday, February 27, 15

  • LinkedIn BasicsFill out your profile completely

    Have a good headshot/photo

    Use keywords

    Make Connections

    Be engaged

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  • How to use LinkedIn for Agriculture

    Connect with professionals Share information or resources

    Get involved in industry related groupsBlog about agriculture issues

    Friday, February 27, 15

  • Twitter288 millionmonthly active users

    500 million Tweets are sent per day

    80% of Twitter active users are on mobile

    Twitter supports 35+ languages

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  • Twitter TermsDM (Direct Message)

    FollowerHashtag

    TweetReTweet

    @UsernameMention

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  • Lets Breakdown a Twitter page

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  • Twitter Road MapSet a PlanCustomize

    Tweet RegularlyFollow

    EngageGo PublicPublicize

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  • Follow relevant accountsShare information

    Engage with othersJoin Twitter Chats

    #Agchat Tuesdays 6pm MST

    How to use Twitter for Agriculture

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  • Accounts to Follow

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  • 6 tips for more Twitter engagement

    Share more content

    Find the authors on twitter and tag (mention) them in your tweet

    Use hashtags

    Repost popular content (see analytics.twitter.com)

    Participate in trending hashtags (#FF)

    Participate in Twitter chats

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  • Content Ideas Discuss the things that you wantPeople to understand about

    agriculture & farming.

    Explain how things work on your farm or in your company.

    Give video tours of your farm or company.

    Engage in chats and RT interesting posts.

    Post weekly updates about what is goingon at your farm (harvest, births, new

    fences, etc.)

    Share inforgraphics

    Answer FAQs

    Curate great content

    Friday, February 27, 15

  • ToolsHootsuite.com

    BufferApp.comMention.com

    Nuvi.com

    Canva.comPicMonkey.com

    Visual.lyThingLink.com

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  • Friday, February 27, 15

  • Q&A

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