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Making The ConnectionHow YOU Can Use Social Media to Support
The Eye and The Chip (TEATC)
Presented by:
Brenda Meller, AVP of Marketing at Walsh College
September 19, 2016
@brendameller
#TEATC
www.linkedin.com/in/brendameller
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Agenda
• Why Social Media for TEATC?
• Research Gate
• Attendee Survey
• Q&A
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@brendameller
#TEATC
www.linkedin.com/in/brendameller
Social Media Reminders
Company rules / policies
Everyone has a different comfort level
LinkedIn/Twitter etc. will change
Listen, learn, consider… then decide
Social Media: Common Objections
• I’m too busy
• It’s not worth the time
• It’s not my audience
• I don’t understand it
• I don’t need to learn it. It’s someone else’s job.
• I don’t want to put myself out there
• It’s too confusing
• It doesn’t make sense for me to learn it at this point in my career
• I’ll do it later
• Etc. Etc.
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Social Media: What’s the Big Fuss?
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• The evolution of technology and information
• Access
• Accuracy
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http://img.ibxk.com.br/2014/09/23/23120354214264.gif
Social Media for TEATC
(Academics and Researchers)
• Create your virtual rolodex
• Make new connections
• Expand your reach: events, research findings
• Manage your personal brand
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Social Media Etiquette
• Social media karma
• Personalization is key to invitations
• People seek people… be ON social media
– Have a professional summary statement on
your profile
– “Follow” company pages, others
– Consider blogging
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@brendameller
#TEATC
www.linkedin.com/in/brendameller
• Professional networking site
• Launched in 2003 (Me: 2006)
• 450 million members, 200 countries
• “Connections”
What is
Source: https://press.linkedin.com/about-linkedin
Make the Connection on LinkedIn
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• Set up your profile
• Join the TEATC Group
www.linkedin.com/groups/7064551
“The Eye and The Chip TEATC”
• Invite and connect
My suggested profile checklist
1.Only one profile
2.Photo: professional headshot
3.Headline: Your job title. BONUS: add a descriptive phrase.
4.Simplified URL
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My suggested profile checklist
(continued)
5. Summary
6. Experience
7. Groups
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Invite and Accept Invitations
1. In search box,
type in name.
DON’T CLICK! If
you do, it sends
the standard
invitation.
3. Click name to
view profile
4. Click to
Connect
The Invitation
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ALWAYS
ALWAYS
ALWAYS PERSONALIZE YOUR NOTE
BONUS: be helpful.
Create social media karma.
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Advanced People Search
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Long Form Post (aka “Pulse,” or your LinkedIn Blog)https://www.linkedin.com/today/author/8368819
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@brendameller
#TEATC
www.linkedin.com/in/brendameller
Make the Connection on Twitter
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NOT ON TWITTER?
That’s OK.
• Know what Twitter is.
• Look at TEATC tweets
using our event hashtag
#TEATC:
twitter.com/search
• Periodically look up
your name on Twitter to
see if people are tweeting
about you.
ON TWITTER?
You’re awesome.
• Tweet using our event
hashtag #TEATC
• Consider tweeting
event takeaways. Here
& future.
• Add a hashtag to your
Twitter bio.
What is ?
• 140 characters or less
• Quick messages
• Optional
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© 2015 Meller Marketing
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The Language of Twitter
• Twitter = the site
• Tweet = (n) a post, or (v) the action of
posting on twitter
• RT = retweet
• Use @ to make a response trackable
• Use a hashtag # to categorize tweets
• DM = direct message
Make the Connection: Research Gate
MKT 589 Consulting Project “TEATC” – Brenda Meller 27
www.researchgate.net/profile/Gregory_Auner/reputation
Survey
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