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20+ year technical writer▪ currently associate @ major financial firm
stc ny metro newsletter editor
content creator▪ contentcontent.info
▪ content content podcast
drupal enthusiast
homebrewer▪ mmm beer
you have a unique insight for fun and profit
find your niche! my unique insight
podcast
content aggregation site▪ also, because lazy.
employers noticed.
news breaking
industry
coverage of conferences
follow industry thought leaders they’re self-promoting
they’re people — most of them will respond to you!
follow #hashtags #techcomm
#contentstrategy
become a content curator no-pressure way to put yourself out there. create value
create lists fellow techcommers
news sources
events
research what are your customers doing/thinking?
what are their pain points?
what are your competitors doing?
crowdsourcing anyone know why x is crashing when y?
what’s best practice for x?
you can answer questions, too!
if you’re a consultant or own a business, then adding a page is just another form of (free) advertising.(but also another place to maintain)
chance to be creative! use analytics to define your niche never know where it may take you
podcast?
video?
conference presentation?
edmarsh.com
@edmarsh
edmarsh.com/podcast
contentcontent.info
http://www.linkedin.com/in/edmarsh/
http://www.slideshare.net/theedmarsh/