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Social Media for Municipalities
How to spread your message
Presented by CEO Nancy Marshall and Account Executive Greg Glynn
May 7, 2015 #SMFM
Enter your business card to
win the book “PR Works” by Nancy Marshall
www.marshallpr.com
Today’s presentation• About NMC• Determining your target audience• Basics of Facebook• Other social media to consider• Importance of a content strategy• How to create engaging content• Questions and book giveaway
www.marshallpr.com
About NMC• Established in 1991• Located in Augusta• Full-service public relations and marketing agency• 10 employees and network of industry partners• The Marshall Plan® • Provides a wide range of services for a wide range of clients
from tourism to health care
www.marshallpr.com
Determining Your Target Audience• Who do you want to reach?• What messages are most
important to communicate?• What are the best ways to
communicate those messages?• Controlled vs. uncontrolled content
www.marshallpr.com
Basics of Facebook• Page vs. Profile• Engagement is key• How to handle negative posts• How to promote your page• Website• Phone and recordings• Direct mailings• Community TV station
www.marshallpr.com
Basics of Facebook• What can I post about?• FAQs• Detours• Community events• Public notices• News coverage• Behind the scenes (show people how hard you work)
• Post when your audience is listening or most active
www.marshallpr.com
Advanced Uses for Facebook• Facebook Insights• Track your posts• See page growth• Evaluate what is working• Scheduling posts
• Targeted advertising• You can promote an ad to people that live in
your town, e.g., “Westbrook” • Promote an event• Raise awareness for a cause
www.marshallpr.com
Facebook Facts• Facebook users are 53% female and 47% male • Highest traffic occurs mid-week between
1 to 3 p.m. • On Thursdays and Fridays, engagement is
18% higher • There are 83 million fake profiles• On average, a person spends more than 6 hours
per week on Facebook
Source: www.zephoria.com
www.marshallpr.com
Other Social Media to Consider• Facebook: More than 310 million users • Twitter: More than 288 million users.• YouTube: World’s second largest search engine• LinkedIn: More than 107 million users• Niche social media platforms• Instagram: More than 64 million • Pinterest: More than 70 million • Vine: More than 40 million • Tumblr: More than 85 million • Snapchat: 100 million users
www.marshallpr.com
Importance of a Content Strategy• What are your goals?• Slow and steady wins the race• Determine who will post on social media• Create a social media policy• How much time are you going to dedicate
to social media?• Create pre-approved posts• Schedule of posts• Plan ahead to address negative posts
www.marshallpr.com
How to create engaging content• Photos get 104% more comments, 53% more likes• Buy a quality camera or video camera• Post questions• Ask trivia• Leverage old photos (nostalgia)• Ask for people’s opinion• Share events, attract new ones• Be responsive and authentic
Source: www.hubspot.com
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Key Takeaways
1. Determine your target audience2. Use Facebook to share new information and utilize Insights 3. Start slow with social media, have a plan first4. Develop a content strategy5. Create engaging content
www.marshallpr.com
Questions ?
Nancy Marshall CEO
Nancy Marshall [email protected]
Greg GlynnAccount Executive
Nancy Marshall [email protected]
Now Later
www.marshallpr.com
Want to learn more? Thursday, Sept. 24 8 a.m. – 12 p.m. Kaplan University Augusta
• In-depth look at social media tactics and how to implement them• $199, includes 4-hour session and free breakfast from Lisa’s Restaurant
All attendees should bring their laptop or tablet.
Details at: bootcamp.marshallpr.com
www.marshallpr.com
Book giveaway!Now is your chance to win PR Works by Nancy Marshall.
Put your business card in the fish bowland we’ll pick one lucky winner.We’ll take the winner’s photo and share it today on our social media websites.
www.marshallpr.com
Connect with us!
Facebook:Nancy Marshall Communications
Twitter: @NMCMaine
Nancy’s website: prmaven.com
Our company e-newsletter!To sign up visit: marshallpr.com
