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Heathrow Hoteliers MeetingMay 2015
Writing means sharing. It's part of the human condition to want to share things - thoughts,
ideas, opinions.Paulo Coelho
bitient
bitient
Founded 2012
Specialists in social marketing and digital PR
bitient
We focus on:AnalyticsAudiencesContentTargeting
Departures (Outbound)Arrivals (Inbound)Plane Spotters (Community)Quarantine (Viral)Radar (Monitoring)Air Traffic Control (Measurement)Taxi Rank (Key Takeaways)
itinerary
What we do? Create, Curate, Share, Measure Create – Content and messaging, tailored to your business objectivesCurate and schedule - Content Calendar, Local, National, Major/TopicalShare - something that ordinary people want to share Measure – Monitor, measure and optimise performance
ARRIVALS Package Holidays• Mentions• Check Ins• Trip Advisor • Comments • Shares
Club Members • All of the above+ • Feedback• Reviews• Visitor Book• Bloggers
These are your core audience/fansDo we make a difference to the people around us?What locally impacts us?What local partnerships can we leverage?Are there local charities + events we can support?
PLANE SPOTTERS
How infectious is our brand?Genuine over boughtCreating Virtual Brand AmbassadorsStepping out of corporate restrictions Content is king (but only with a means of sharing it)
QUARANTINE
Real time monitoringAlerts/escalationsDirect and in-direct mentionsTraffic monitoringTrends
RADAR
Measurement
Defining ReachExpressing EngagementPhasing how we reach outUser types and segmentsTime of day
AIR TRAFFIC CONTROL
check-out
TAKE AWAYS1. Content and how you share it is key – have an idea and a way
to spread it2. Know your tools – they each serve a different purpose – one size does not fit all3. Social is a way of thinking – there are no tricks, you have to be human
