+"

Social"Media"Final"Project"2014"

Julie&BODIN & &28841&

Thibault&DOLLIE &28505&

Yue&YU & &33051&

Zhewei&ZHU& &33036&

&

+"AGENDA"

①   Social"Media"&"Well"Being"1.  Landscape%2.  Different&types&of&well&being&centred&Social&Media&

3.  Service&provided&and&goal(s)&

"

②   Users’"responses"to"this"new"type"of"Social"Media"1.  Users’&interacSons&on&the&different&plaTorms&

2.  Some&examples&

3.  Do&they&use&it&well?%

&

③   ImplicaGons"for"Society"&&LimitaGons"

+"

①  "Social"Media"&"Well"Being&

+"LANDSCAPE"(+)"

!  Worldwide"ConnecGvity"

"  Get& easier& to& know& and& connect& with& one&

another,& not& bound& by& any& geographical& and&cultural&differences.&

!  To"share"one's"ideas"to"a"much"wider"audience"

"  Real\Sme& informaSon& sharing" " via" send& and&receive&messages,&upload&photos,&and&videos.&

!  Can"serve"Great"Purpose"OrganizaGon"

"  Arab&Spring,&Worldwide&peSSon&and& solidarity&

(like&#FreeKhaderAdnan&in&2012).&

!  Free"AdverGsing"

"  Promote& the& business,& services,& products,& or&websites&in&front&of&millions&of&people&24/7."

Facebook"

To& find& a& long& lost& friend\and& then& follow\up& by&gefng&in&touch&in&person.&&

TwiTer"

For& business& owners,& & to& effecSve& promoSon.& For&

personal,& to& share& /send& funny& ligle& observaSons&

that&float&through&your&head&with&your&friends.&

"

Instagram"

To&send&your&teenager&a&photo&of&her&favorite&pet,&

so&that&she&knows&that&you&are&thinking&of&her&even&

when&she&is&away&at&school.&

"

LinkedIn"

A& parScularly& valuable& business& tool.& Freelancers&

can&find&contacts&via&professional&groups.&

+"LANDSCAPE"(U)&

!  IsolaGon"&&Depression&"  Face&to&Face&connecSons&are&endangered,&

“his/her&life&is&way&beger&than&mine”.&

!  Time"Consuming""  Waste& of& Sme,& Lack& of& producSvity,&

decrease&in&people’s&creaSvity.&

!  Lack"of"Anonymity""  Racy& picture& or& poorly& thought\out&

comment& can& cause& irreparable& harm& to&

your&(e\)reputaSon."

!  Scams,"Harassment"…etc."""  Corporate& Invasion& of& Privacy,& Risks& of&

Fraud& or& IdenSty& Them,& Crimes& Against&

Children,&Hatred&or&Racism&groups.&

AllUpurpose"Social"Media"

AddicSon&to&connecSvity&and&so&to&social&media.&On&average&one&checks&its&smartphone&150&Smes&a&day,&with& around& 50%& updaSng& statuses& or& posSng&content&while&on&the&move.&&

“The& internet&has&made&connecSon&so&easy& that& it’s&taken&for&granted”&(Beafe,&A.&2013).""

PerformaGve"nature"of"Social"Networks"

They&act&as&an&“uncomfortable&mirror&against&which&we&unconsciously&measure&ourselves&and&determine&our&own&sense&of&worth”&(Beafe,&A.&2013).&&&

Groups"of"people"that"would"be"inappropriate"IRL(1)&

Groups& of& young& girls& discussing& and& encouraging&anorexia,& groups& making& extremely& racist& jokes& or&encouraging& public& violence& against& a& certain& group&of& people& (for& example:& to& beat& homosexuals& in&France&in&2013).&

"

&

&

+"

+"DIFFERENT"TYPES"OF"WELL"BEING"/"HAPPINESS"CENTRED"SOCIAL"MEDIA&

Social"Media"Type" Equivalent"to"…&

PosiGve"Thinking"/"GraGtude"Journal""  Happier&"  GraStude&Journal&"  ShareHappiness&"  Smile&Epidemic&…etc.&

Facebook&

Online%Twiger&

Google&+&

Instagram&/&Pinterest&

Notebook&Offline%

Photo&album&

Happiness"Tracker"""  Mappiness&

"  Track&Your&Happiness&

Qualtrics,&SurveyMonkey,&…etc.& Online%Street&surveys&

Offline%Psychologist/Psychiatrist&&

Serious"Game&"  SuperBeger&"  Lumosity&

Doctor&/&Therapist&

Offline%Book(s)%

Good&advice&from&friends&

Mind&games&in&the&newspaper&

+"DIFFERENT"TYPES"OF"WELL"BEING"/"HAPPINESS"CENTRED"SOCIAL"MEDIA&

Social"Media"Type" Equivalent"to"…&

Life"Coach""  Lim&"  Fitocracy&"  Happy&Healthy&

SubscripSon&to&a&fitness&center&

Offline%Health&professional/advisor&

Personal&Trainer&

Helping"Others&"  Kiva"

NGO&

Offline%Micro\Credit&Company&

People& are& trying& to& foster& happiness& on& "popular”& (or& “all\kind”)& social& media& as& Twiger& and&

Facebook&(for&example:&#100happydays"or&Facebook&event&Interna/onal2Day2of2Happiness).%"

"""""No&new&pla^orm"but&a"new"mindset!"

+"SERVICE(S)"PROVIDED"&&GOAL(S)&

Social"Media"Type" Pla^orm" Service(s)"Provided"&&Goal(s)&

PosiGve"Thinking"Journal"App&+&

website&

•  Focus&on,&capture&and&appreciate&small&posiSve&moments&in&one’s&life&•  Reminder&so&you&develop&your&posiSve&thinking&skills&•  AcSvate&posiSve&thinking&reflexes&and&implement&changes&on&people’s&way&to&

interact&with&their&environment&

Happiness"Tracker""Website&+&

App&

•  Surveys&•  Alert&on&a&regular&basis&to&keep&good&track&&&see&the&evoluSon&of&your&mood&(&&

happiness)&

•  Collect&data&to&parScipate&in&current&research&on&people’s&happiness&

Serious"Game"Website&+&

App&

•  Invite&&&link&w/&“allies”&and&support&each&other&•  Win&badges&and&level&up!&•  Pedagogic&&&ScienSfic&explanaSons&•  Provides&customized&personal&“quests”&to&improve&resilience&

Life"Coach" App&•  Share&your&experience(s)&w/&the&community&•  Provide&advice&and&&guidance&in&a&fun&way&•  Helps&beat&challenges&

Helping"Others"Website&+&

App&

•  Share&your&experience&w/&community&•  Read&community’s&success&stories&•  Donate&&&be&part&of&others’&success,&happiness&&&well&being&

“Facebook%and%Twi:er%are%all<purpose%social%networks”%(Goel,&V.P.&2013)&

+"SOME"EXAMPLES"

!  Happier:" twiger\equivalent,& where& you& can& post& things& that& make& you&smile,&with&or&without&a&picture,&tagging&friends&or&not,&…etc.& In&a&whole:&aims&at&making&the&world&a&happier&place.&

!  Smile"Epidemic:"creates,&as&they&say,&“the%happiest%community%on%Earth”%by&sharing&what&makes&us&happy&using&the&shared&graStude&journal,&and&to&reinforce&posiSve&thinking.&

!  Happify" App:" designed& to& train& your& brain& and& help& you& build& skills& for&lasSng& happiness,& and& to& deliver& effecSve& and&measurable& results& (same"goal" that"Happier"and"Smile"Epidemic,"but"promises"measurable2results"in"a"given"/me2frame,%more&like&an&online&course)."

!  PaGentslikeme:" provides& a& beger,& more& effecSve,& way& for& paSents& to&share& their& real\world& health& experiences& with& people& experiencing& the&same& disease.& Goal:& moral& support,& beger& healthcare& for& everyone,&quicker&healing&/&recovering&–&centered&on&posiGve"interacGons.&

+"

②  "Users’"responses&

+"USERS’"INTERACTIONS"ON"DIFFERENT"PLATFORMS"

InteracSons&between&Users2&

Users&join&the&community&by&registering&to&a&website&&&downloading&the&app&if&there&is&one&(&if&they&have&

a&smartphone).&

&

These& online& social& networks& create& a& sense& of&

community,& by& building& (always)& nice& interacSons&between&users:&

&

#  Common&interest&discussion&

#  Inspiring&quotes&/&ideas&#  Experience&sharing&#  Pictures&&&Video&sharing&#  Challenges&#  CongratulaSons&/&GraStude&#  Nice&words&#  Support&#  Advice&…etc.&&

This&generates&an&extra&1.75&posiSve&posts.&

InteracSons&between&Users2&&the2Pla<orm2&

From&Users%to&the&PlaHorm%(website,&applicaSon)&&

#  Provide& feedbacks& to& help& improving& the&

plaTorm& funcSonality,& adding& new& features& …

etc.&&

&From&the&PlaHorm&to&its&Users&&

#  Enable&users&to&talk&to&each&other&

#  Provide&scienSfic&reviews&on&the&results&of&the&

method(s)&they&provide&#  Provide& online& courses& to& improve& posiSve&

thinking& skills,& resilience,& inspiraSonal&

thoughts,&…etc.&

#  Enable& users& to& apply& the& QuanJfied% Self(2)&trend&to&their&Happiness.&

#  Provide&technical&support&with&chat&systems&

&It&goes&both&ways.&&

&

+"SOME"EXAMPLES"Happier"

!  Inspiring&quotes&

!  Happier&Sps&

!  Online&courses&($$$)&

!  And&most&important&…&news"feed"featuring"shared"happy2moments,2with"or" without" picture," the" possibility" to" “smile”2 at" a" post" and/or" to"comment.&

+"SOME"EXAMPLES"SUPERBETTER"

!  Power&Packs&with:&

"  Power<ups%

"  Bad%Guys%

"  Quests%

!  Science%Cards%

!  News&feed&w/&status&updates&and&allies&messages.&

!  Possibility&to&add"Allies2"  Who&can:&suggest&quests/support&you&

"  And&vice&versa.2

!  Alert&funcSon"

+"SOME"EXAMPLES"Mappiness2

!  Beeps& as& a& reminder& to& answer& the&survey& a& previously& determined&number&of&Smes&a&day&"  Start&&&End&Sme&of&your&day&

"  Number&of&alerts&per&day&

!  Sample&of&survey&quesSons&that&repeat&themselves&over&Sme& to& reach& an& (as)&accurate&(as&possible)&measure&of&one’s&happiness&

"  Who&are&you&with?&

"  Inside&/&Outside&/&CommuSng&

"  What&were&you&doing&just&now?&

!  Summary& of& the& data& collected& and&staSsScs&

!  Main& “social”& aspect& of& happiness%trackers:&between&the&respondents&and&the&researchers.&

+"SOME"EXAMPLES"en*theos2

!  They& propose:& “OpJmize%your% life.% Let’s2 change2 the2world.”%

!  Their&social&network&called&“The& Oasis”& promises:&“Connect& to&other& inspired&people”&

!  Created& The& Academy& for"OpGmal"Living""  60\minute&Livestream&classes.&

!  Provides:&"  Virtual&conferences&

"  Forums&to&discuss&or&react&

"  Other& resources& to& help&people&reach&their&goals&

+"SOME"OTHER"EXAMPLES"

+"DO"THEY"USE"IT"WELL?"

It's&such&a&crea/ve2and2innova/ve2way2to&combine&

science&and&self\improvement,&and&all&at&your&

fingerSps&to&boot!&I&am&so&pleased&with&this&tool.&&

–&Customer&review&for&SuperBe:er&App�

All&my&happiness&scores&are&low&at&the&moment&but&

because&of&a&loss&\&so&I&don't&feel&it's&really&giving&an&

accurate2view2of&how&I&normally&feel&"at&work",&

"post&exercise"&etc.&&

–&User&review&for&Happier&App�

It&totally&helps&you&put&things&into&perspecSve&and&

makes&you&think&about&your&daily2rela/onships2no&mager&what&your&mood&is&at&the&Sme.&

–&User&review&for&GraJtude%journal�

Except& for& sharing& inspiring& /&

posiSve& ideas& and& pictures,& there&

c ou l d& b e& mo r e& && v a r i o u s&

interacSons&between&users.&

&

Organize& users& offline& acSviSes& to&

s t reng then& the& commun i t y&

relaSonship.&&

+"

!  …however,"not"everyone"agree"that"social"media"raises"happiness"

According& to& the& new& study& made& by& University& of& Michigan& psychologist,&joining&Facebook&makes&us&feel&sad&and&lonely.&Today,&the&most&important&part&

in&sharing&is&the"way"we"share,&the&thought&of&successful&sharing&makes&us&feel&rewarding,&even&before&sharing.&We&shouldn’t&seek&for&this&kind&of&reward,&just&

do&it&without&any&expectaSon.�

�

DO"THEY"USE"IT"WELL?"

People’s&comments&on&Social&Media&

&

•  Too&much&informaSon&

•  Changes&too&fast&•  A&waste&of&Sme&

•  Lose&value&in&real&life&•  Social& media& has& not& yet& been& well&

explored&for&social&benefits&

•  Happiness& online& is& fake,& true&happiness& comes& from& offline&

interacSons.&

+"

③  "ImplicaGons"for"Society"

+"SUMMARY"OF"THE"EFFECTS"OF"HAPPINESS"ORIENTED"SOCIAL"MEDIA"

!  Social& Media& tools& help& you& remember& to& pay& agenSon& && develop& new&(more&posiSve)&thinking&pagerns&

"  Increase&your&happiness"by&developing&your&posiGve"thinking"skills"and&culSvaSng&your& graGtude:"wriSng& a& thank\you& note,& thanking& someone&mentally,& keeping& a&

graStude& journal,& counSng& your& blessings& (3& to& 5& a& day),& MeditaSng& (Harvard&

Medical&School,&2011).&

!  Social&Media&tools&help&you&contaminate%more&people&than&IRL(1)"

"  Happiness"is"contagious:"Happy&posts&on&social&media&yield&addiSonal&1.75&happy&

updates& (vs.& 1.29& unhappy& posts& in& the& opposite& case)& from& a& user’s& friend&

(McNamee,&D.&2014).&

"  FormaSon&of&Clusters"of"happy"people,"within"offline"&"online" social"networks,&that&reach&out&to&3&degrees&of&separaSon&(Christakis,&N.A.&&&Fowler,&J.H.&2008).&

"  Confounding(3),&Homophily(4)&&&InducGon(5)&also&happen&in&online&social&networks.&

+"GENERAL"TREND(S)"BROUGHT"BY"THESE"NEW"TYPES"OF"SOCIAL"MEDIA"

!  They&spread&some&basic&principles,&such&as&posiSve&thinking&and&the&ability&to&

be&grateful,&which&have&a&posiSve&impact&on&your&global&saSsfacSon&on&the&long&

run.&Well\Being& /& Happiness& centered& Social&Media& give& the& opportunity& and&

the&means&to&spread&these&ideas&and&raise&the&subject&in&public&opinion.&

&

!  It&may&change&the&way&we&share&and&process&informaSon.&

"  In& online% and& offline& press,& bad& news,& catastrophes,& bribery& /& rape& /& kidnapping& /&pedophilia&/&Hurricanes&/&poverty&…etc.&always&dominate&the&headlines.&

"  While& looking& at& some& very& serious& newspapers,& such& as& the& online& version& of& The%New%York%Times,&we&can&see&that&happiness&centered&social&media&are&recognized&as&

being& a& starSng&point& to& remember& to& think& about& and& communicate& on& important&

news&around&the&world,&without&forgefng&good&/&posiSve&/&happy&things&

+"POTENTIAL"SOCIETAL"CHANGES"DUE"TO"THIS"NEW"TREND"

Being& Happier& has& been& proven& to& have& various& beneficial& impacts& on& people.& It&won’t&be&idioSc&to&expect&that&the&growing&use&of&such&type&of&social&media&would:&

!  Begin&a&virtuous&circle,&using&the&homophily&principle,&

!  Make&us&do&nice&things&for&others,&even&if&only&small&acts&of&kindness,&

!  Spend&money&on&experiences&instead&of&things,&

!  Set&reachable&but&challenging&goals&for&ourselves,&

!  Donate&to&a&cause&we&care&about,&

!  Help&us&get&more&sleep,&

!  Make&us&healthier:&less&likely&to&have&a&heart&agack,&beger&immunity&system,&reduces&risk&to&

feeling&depressed,&be&immortal!&…&or&at&least&live&longer&$&&

+"LIMITATIONS"&&QUESTIONING"

! Mode&effect&?&

&

! What&does&make&us&happy&–&a&complex&philosophical&quesSon?&

&

!  Is& there& any& pagerns& in& the& users& or& are& they& just& wealthy& people& quite&connected,&looking&for&a&meaning&in&life?&

&

!  Could& well\being& centered& social& media& help& re\create& the& inter\personal&proximity&we&lost&with&the&Internet,&and&more&precisely&with&all\purpose&social&media?&

+"

APPENDIX"

+"GLOSSARY"

(1)  IRL&=&In%Real%Life%&

(2)  QuanSfied&Self&=&movement&to&incorporate&technology&into&data&acquisiSon&on&aspects&of&a&person’s&daily&life&in&terms&of&inputs&(food,&quality&of&air),&states&(mood,&blood&pressure),&and&performance&(mental&and&physical:&jogging&or&brain&training&for&example).&

&

(3)  Confounding&=&describes&the&fact&that&“a&group&of&people&who&are&loosely&connected&share&similar&life&experiences”&(Hunter,&A.&2009).&

&

(4)  Homophily& =& “is& when& happy& people& choose& each& other& as& friends.& Drawn& together& like&magnets&[…]”&(Hunter,&A.&2009).&

&

(5)  InducSon& =& “is& the& sensaSon& of& happiness& in& one& person& leading& to& happiness& in& others,&through&emoSonal&contagion”&(Hunter,&A.&2009).&

&

+"REFERENCES"!  Beafe,&A.&(2013).&“Social&media&and&its&effects&on&our&emoSonal&well&being”,&metro.co.uk,&accessed&on&March&20,&

2014&

!  Carter,&C.& (2013).&“Use&Social&Media&to&Raise&Your&Happiness,&Rather&Than&Distract&From&What&Magers&Most”,&

Yahoo%Contributor%Network,&,&accessed&on&March&18,&2014&&

!  Christakis,&N.A.&&&Fowler,&J.H.&(2008).&“Social&networks&and&Happiness”,&Edge.org,%accessed&on&March&16,&2014.&

!  Coviello,& L.& et& al& (2014).& “DetecSng& EmoSonal& Contagion& in& Massive& Social& Networks”,& Journal% PLOS% ONE%0090315,&accessed&on&March&16,&2014.&

!  Goel,&V.P.&(2013).&“A&Social&Network&Dedicated&to&Happy&Moments”,&The%New%York%Times%–%Bits%blogs,&accessed&on&March&16,&2014.&

!  Happier&Team&(2014).&“The&Science&behind&Happier”,&happier.com,&accessed&on&March&16,&2014.&

!  Harvard&Medical&School&(2011).&“Giving&thanks&can&make&you&happier”,&Harvard%Health%PublicaJons,%accessed&on&March&16,&2014.&

!  Hunter,&A.&(2009).&“Is&happiness&contagious&in&online&social&networks?”,&howstuffworks.com,%accessed&on&March&

16,&2014.&

!  McNamee,&D.&(2014).&«&Happiness&is&viral,&thanks&to&social&media&»,&Medical%News%Today,&accessed&on&March&16,&2014.&

!  Parrog,&S.&(2013).&“Happier”&Is&Social&Media&For&OpSmists,&WebProNews,&accessed&on&March&18,&2014&

!  PRWeb&(2013).&“Social&Media&Finds&Its&Happy&Place&with&Launch&of&ShareHappiness.com”,&prweb.com,&accessed&

on&March&16,&2014.&

!  Tammy,&A.&(2013).&«&11&Best&Apps&to&help&your&Health&»,&InspiraJonal%Health,&accessed&on&March&16,&2014.&

!  The&New&Yorker&–&How&Facebook&makes&us&unhappy?�

+"LIST"OF"ILLUSTRATIONS"

LOGOS"

!  «&Smile&Epidemic&»&logo&

!  «&Happier&»&logo&

!  «&&Mappiness&»&logo&

!  «&&Happify&»&logo&

!  «&&Super&Beger&»&logo&

!  «&&Happy&Healthy&»&logo&

!  «&&Happy&Habits&»&logo&&

!  «&&Secret&Of&Happiness&»&logo&

!  «&&GraStude&Journal&»&logo&

!  «&Fitocracy&»&logo&

!  «&Lim&»&logo&

!  «&ShareHappiness&»&logo&

!  «&Kiva&»&logo&

!  «&paSentslikemeTM&»&logo&

SCREENSHOTS"

!  Happier&

!  SuperBeger&

!  Mappify&

!  En*theos&