Promoting a professional image on social media

Sam Taylor & Studio 24 • Founded in 1999

• Web Design, Development & Digital marketing specialists

• Cambridge based team of 14

• Comprehensive portfolio of clients

• RAR+ Recommended

Award winning full service digital agency, with a passionate team of creative, technical and search marketing web experts.

Creating a coherent brand strategy on social media

How?

1. Content

2. Audience

3. Relevance

4. Evaluation

1. Remove inefficiencies

2. More effective content distribution

3. Build stronger relationships

4. Avoid confusion

5. Achieve triangulations

Why?

Its not about getting the most ‘Likes’

How to be professional but not boring

Boring industry doesn't mean boring marketing

Rules of interaction

1. Determine your voice and tone

2. Target your content at your customers

3. Follow back and interact

4. Keep the social in social media

5. Keep it short

6. Create brand awareness

7. Don’t over share

8. Be as transparent as possible

9. Be proactive vs Reactive

10.Respond to negative and positive feedback

Social media adoption throughout the business

Stages of social media adoption

Stage 1. Planning: Listen to learn

Stage 2. Presence: Stake our claim

Stage 3. Engagement: Dialog deepens relationships

Stage 4. Formalised: Organise for scale

Stage 5. Strategic: Becoming a social business

Stage 6. Converged: Business is social

Stop social media going wrong

Thank you &

Questions?