Implications

Social Media &Customer

david lee king | davidleeking.com | tscpl.org

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for LibrariesConnections:

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not agood idea

the current landscape

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social media

librarians

today’s MAD librarian skills include …?

… and libraries need this stuff …

customers

So, what do you thinkabout our library?

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Mix it all together, and …

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this landscapehas implications…

still needthose mad

librarianskills

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we can find

the needle

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we need tobe social

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we need new skills

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content skills

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media creation skills

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socialmediaskills

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we neednew tools

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howdo you

get there?flickr.com/photos/jdhancock/4407661873

starts with your community

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why listen?

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what to listen for

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responding

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listening in Topeka

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ask them what they want to see

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starts with staff

how to post

Be human!flickr.com/photos/47494486@N03/5036313154/

be “you” online

[“you”]

Type like you talkflickr.com/photos/60648084@N00/2462966749/

Think short.flickr.com/photos/28311604@N00/63694234/

Be visual.flickr.com/photos/20375052@N00/5681426/

39Be visual.

add pictures & video

add pictures & video

[like this]

pics of staffnew stuff

customers!

where are the people?

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who does the work?

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Multiple admins

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set posting goals

ROI

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Basics =Audience Growth

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Engagement = customers

connecting with you

Conversions =calls-to-action

& next stepsflickr.com/photos/saclaw/7107478019

let’s start now!

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thanks!

davidleeking.com

questions?

davidleeking.com