SOCIAL MEDIA MARKETING – CONNECTING THE WORLD

Host: www.blukraft.com

• Brand VisibilitySocial media marketing refers to the process of gaining

traffic to your website and brand visibility through social media sites.

• Increased ConversionsSocial media marketing programs center on efforts to create

content that attracts attention and encourages readers to share it across their social networks and hence increase sales.

WHAT IS SOCIAL MEDIA MARKETING

SOCIAL MEDIA

• Increased Brand Recognition• Improved Sales• Increased Brand Loyalty• Increased Inbound Traffic or Getting Prospects • Decreased Marketing Cost• Better Search Engine Rankings• Richer Customer Experience and Insights

WHY SOCIAL MEDIA MARKETING IS IMPORANT FOR YOUR BUSINESS

Courtesy: www.techinasia.com

Benefits of Social Media Marketing

1. Facebook passes 1.23 billion monthly active users, 945

million mobile users, and 757 million daily users. 2. LinkedIn has 332 million monthly active users updated November 6, 2014.

3. Twitter has 284 million monthly active users.

Online Community

HOW FAR SOCIAL MEDIA WEBSITES HAVE REACHED

Facebook – Linkedin – Twitter

BLUKRAFT APPROACH

Social media takes time and an investment of your time over a sustained period in order to achieve results

GET LINKED WITH LINKEDIN – B2B

Brand Your (Individual and Company) LinkedIn Profile

Posting company news and updates and Ignite Conversations

Building Case Studies – success stories of your company or individual

Getting Employees involved in Employee Advocacy Program

Relevant and Timely Content – Leveraging LinkedIn’s demographic segmentation features

Establish Connections with your target market

Develop Relationship - Engage, Foster Trust and Loyalty

✓

GET LINKED WITH LINKEDIN – B2B(contd…..)

Get Found With Keyword Optimization Suggestions

Set Up Groups and Engage the Community

Event Sponsorships

Touch Base with Sponsored Updates

Research – Page Analytics and Group Analytics

✓

PROFESSIONAL LINKEDIN PROFILE PAGE

USAEuropeIndiaMiddle East & Africa

Canada

20

65

5 9

24

1000Reach the most affluent, influential, and educated audience on social media.

Nu

mb

er o

f L

inke

din

Mem

ber

s (i

n m

illio

ns)

Linkedin Reach

Aus

FACE YOUR CUSTOMERS WITH FACEBOOK

Content

Development

Create Page

Creating Stand Out Profile

Build Audience – members and Groups

Integrating with Social Media Channels

Posting Updates with links to your

website or relevant links

.

Share photos, brochures, ppt, etc. and tag them

Run polls, ads, campaigns, etc.

Start discussions with members and groups

Promote blogs / feed

Creating Facebook “like” button and badge, to place it in the website and blogs

PROFESSIONAL FACEBOOK PAGE

PERFECT FACEBOOK PROFILEPERFECT FACEBOOK PROFILE

Tweet with your Targeted AudienceTwitter Reach

33Use of Keywords in Tweets (hashtags). Plan the right keywords targeting the right audience for your business.

Right Keywords

Set your business for success by your Twitter presence

Create a Twitter Handle

11

Accelerate your followers by sharing relevant content with your site link and engage your audience by staying connected. Driving website clicks by driving in audience with your tweets!

Sharing valuable content with site link – list building

2

TWEET WITH A CAUSETWEET WITH THE PROFESSIONAL TWITTER PROFILETWEET WITH THE PROFESSIONAL TWITTER PROFILE

Tweet with your Targeted AudienceTwitter Reach

66Create a twitter badge and place it on site and blogs

Create a Twitter Badge

Cultivate Relationship with your target audience for your webs– Posting natural updates frequently

Cultivate Relationship with your targeted audience

44

Tweet with Call to Action links to your Blog, Connect Twitter account with other Social Media Channels.

Engage the followers – conducting polls, competitions, sharing relevant inspiring content, ask questions etc.

Engage Your Audience with Blogs

5

Share , what people are talking about the event LIVE! Just like tweet-chats, this way you are holding your audience and driving them into your website.

Engage Your Audience with Blogs Live-Tweet an Event, if any of Your BusinessLive-Tweet an Event, if any of Your Business

Hootsuite.comEasily manage your social media campaigns with HootSuite.

Post one update in all the social media channels at the same time

SOCIAL MEDIA MARKETING

www.blukraft.com