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Case Study - Prestige Smart Kitchen Women’s Day Campaign on Facebook by alivenow - digital marketing agency

Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

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For Women’s Day, we wanted to do something special for the wonderful women on Prestige Smart Kitchen’s Facebook page. We wanted to give away award-winning Prestige products to five special women. Not just give away any products, but Prestige products that they loved and they wished to have! So we launched the Women’s Day Wishlist campaign, where participants could pick any 3 Prestige products from 10 options and create their Wishlist

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Page 1: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

Case Study - Prestige Smart Kitchen Women’s Day Campaign on Facebook

by alivenow - digital marketing agency

Page 2: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

For Women’s Day, we wanted to do something special for the wonderful women on Prestige Smart Kitchen’s Facebook page.

Page 3: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

We wanted to give away award-winning Prestige products to five special women.

Page 4: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

Not just give away any products, but Prestige products that they loved and they wished to have!

Page 5: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

So we launched the Women’s Day Wishlist campaign!

Page 6: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

Where participants could pick any 3 Prestige products from 10 options and create their Wishlist!

Page 7: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

New users must LIKE to take part. Read instructions and proceed.

Page 8: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

Browse through amazing Prestige products in the app!

Page 9: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

“Thumbs up” to add to the wishlist or “x” to remove. Then click Next.

Page 10: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

Tell us why you deserve to win and then fill out details.

Page 11: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

And just like that we got 1,250+ entries in five days! 5 lucky winners walked away with Prestige Products!

Page 12: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

In the next few slides see how we promoted the contest and also read the amazing responses!

Page 13: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

Sample posts on the PSK page talking about the contest and promoting the Wishlist campaign.

Page 14: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

We made regular updates on the page during the 5 day period.

Page 15: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

Fans eagerly waiting for the contest. Many invited their friends as well!

Page 16: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

5 days, 5 winners! We announced winners daily, adding to the excitement!

Page 17: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

2,000+ app clicks

1,250+ entries

5 lucky winners

1 great campaign!

Ideated & executed by alivenow for TTK Prestige Smart Kitchen!

Page 18: Social Media Case Study : Prestige Smart Kitchen - Women's Day Campaign On Facebook

For more details regarding this campaign write to us at [email protected]

Visit us at www.alivenow.in to see more case studies, and learn more about alivenow!

THANK YOU!