Social Media Campaign Success

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    15-Jul-2015

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  • SOCIAL MEDIA SUCCESS

    May 2013 - May 2014

    The Center to Champion Nursing in America (CCNA)launched the The Future of Nursing: Campaign for

    Action social media accounts in May 2013. CCNA collaborated with the Robert Woods Johnson

    Foundation and AARP to build an organic following.In October 2013 CCNA launched a four month social

    advertising campaign to increase the visibility of theCampaign for Action and the 51 State Action

    Coalitions. As of May 1st the Campaign hasestablished a network of over 40,000 followers.

    30,000+CFA Fans

    8000+CFA Followers

    Network Growth

    Number of Facebook Fans and Twitter Followers

    May 2013 July Sept Nov Jan Feb AprilMay05000

    100001500020000250003000035000

    Months

    15%Male FB

    Fans84%

    Female FB Fans

    YEAR IN REVIEWCCNA successfully used social media to build a large Campaign for Actionnetwork of followers and significantly increased its engagement and reach.Social advertising increased the Campaign's reach by 20% and engagementby 126% in the fourth quarter. Social media also contributed to increasing traffic to the Campaign forAction website by 45% and increased subscribers to the community by 41%.

    Reach includes potential impressions, confirmed impressions from network, ads, mentions, shares, and retweets.

    Total Reach 18,852,002 Total Engagement 59,254Engagement includes clicks, comments, likes, shares, mentions, retweets, and replies.