SOCIAL MEDIA SUCCESS
May 2013 - May 2014
The Center to Champion Nursing in America (CCNA)launched the The Future of Nursing: Campaign for
Action social media accounts in May 2013. CCNA collaborated with the Robert Woods Johnson
Foundation and AARP to build an organic following.In October 2013 CCNA launched a four month social
advertising campaign to increase the visibility of theCampaign for Action and the 51 State Action
Coalitions. As of May 1st the Campaign hasestablished a network of over 40,000 followers.
Number of Facebook Fans and Twitter Followers
May 2013 July Sept Nov Jan Feb AprilMay05000
Female FB Fans
YEAR IN REVIEWCCNA successfully used social media to build a large Campaign for Actionnetwork of followers and significantly increased its engagement and reach.Social advertising increased the Campaign's reach by 20% and engagementby 126% in the fourth quarter. Social media also contributed to increasing traffic to the Campaign forAction website by 45% and increased subscribers to the community by 41%.
Reach includes potential impressions, confirmed impressions from network, ads, mentions, shares, and retweets.
Total Reach 18,852,002 Total Engagement 59,254Engagement includes clicks, comments, likes, shares, mentions, retweets, and replies.