SOCIAL MEDIA SUCCESS

May 2013 - May 2014

The Center to Champion Nursing in America (CCNA)launched the The Future of Nursing: Campaign for

Action social media accounts in May 2013.

CCNA collaborated with the Robert Woods JohnsonFoundation and AARP to build an organic following.

In October 2013 CCNA launched a four month socialadvertising campaign to increase the visibility of the

Campaign for Action and the 51 State ActionCoalitions. As of May 1st the Campaign has

established a network of over 40,000 followers.

30,000+CFA Fans

8000+CFA Followers

Network Growth

Number of Facebook Fans and Twitter Followers

May 2013 July Sept Nov Jan Feb AprilMay0

5000

10000

15000

20000

25000

30000

35000

Months

15%Male FB

Fans

84%Female FB

Fans

YEAR IN REVIEWCCNA successfully used social media to build a large Campaign for Actionnetwork of followers and significantly increased its engagement and reach.

Social advertising increased the Campaign's reach by 20% and engagementby 126% in the fourth quarter.

Social media also contributed to increasing traffic to the Campaign forAction website by 45% and increased subscribers to the community by 41%.

Reach includes potential impressions, confirmed impressions from network, ads, mentions, shares, and retweets.

Total Reach 18,852,002 Total Engagement 59,254Engagement includes clicks, comments, likes, shares, mentions, retweets, and replies.