Upload
geek-creative-agency
View
439
Download
1
Embed Size (px)
DESCRIPTION
Social Media Campaign created, implemented and executed by Geek Creative Agency for High Ultra Lounge. High Ultra Lounge is one of the best Lounges in Bangalore. This lounge bar is located at the rooftop of the World Trade Centre in Bangalore.
Citation preview
Social Media Campaign
THE BRIEF:
To execute the very first social media campaign for Brigade Group’s new lounge bar – HIGH Ultra Lounge, the tallest lounge in Bangalore.
THE Objective:
To create news about High Ultra Lounge, Bangalore.
Geek’s strategy:
Geek did not want to go the conventional way of putting up just lounge pictures and photos of people partying.
We wanted to create a buzz.Here’s how we did it.
EXECUTION:
For the purpose of the campaign wedecided to target 4 major social mediaplatforms:
We divided our campaign communicationphases.
into three
1.2.3.
Teaser/ buzz campaignLaunch campaignPost launch campaign
Teaser campaign:
The strategy was ‘not to reveal the logo’…
Until the launch.
Instead, we started a conversation!
We asked people what gets them High!
We designed creatives based on people’sresponses and made them out of High logo’s designelement- the coloured accents.
Creatives
Contest:
We conducted a simple, yet fun contest called “HIGH ON” asking people to fill in the missing blank based on the clue of the picture.
Winners were given free High t-shirts.
As part of engagement, we also posed somequestions on Bangalore that would get peopleguessing.
Launch
Soon it
Campaign:
was time to reveal the brand:
We did so, with a launch campaign which had afocus on food, drinks and ambience.
We also went topical when Bangalore’s nightlifedeadline was increased to 1.00 pm.
Post-launch campaign:
For the post launch, we came up with creatives andlogos for all of High Ultra Lounge’s events andhappenings.
High Sunday Brunch
To promote the event we used a sharp, witty andnaughty tone – a route rarely used to promote aSunday Brunch, and also created a logo for the HighSunday Brunch.
Pink in the City
We designed the logo for event, which is only forladies, along with some fun creatives!
High Full Moon Party:
We created a logo for the event along with thecreatives and the experience at the party.
The Highrish Party:
We created a logo for the event along with thecreatives and the experience at the party.
We placed an Instagram standee at HIGH andintroduced the concept of a HIGH-fie, which is aselfie at HIGH!
Keeping in line with the fun, stylish, HIGH classreputation of HIGH, we created a series of funvideos that people would love to share!
10 ways to open a bottle!
https://www.youtube.com/watch?v=brWqVhPOG-c
Results:
In a matter of four months, we have amassed close to9500 organically!
Results:
Each post has an average reach of 1,500 people – not aneasy feat for a brand new venture.
Thanks!