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FOR PEG FITZPATRICK
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http://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/
Social Media drives 31% of all referral traffic to websites.
WHY SOCIAL MEDIA?Is it worth it for my blog?
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LinkedIn Pinterest
SOCIAL MEDIA ACROSS SOCIAL PLATFORMS
Instagram Twitter
Source: PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
The big picture - what percentage of adults use each platform?
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• Demographics
• Tools
• Who to follow to learn the platform
• How to share your blog on the platform.
• Q & A for each section
WHICH SOCIAL MEDIA PLATFORM IS BEST?One size doesn’t fit all.
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31% of adults 30–49
30% of adults 50–64
23% of adults 18–29
21% of adults over 65
LINKEDIN DEMOGRAPHICS
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
Who is on LinkedIn?
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1. Short form updates
2. Publish full articles on LinkedIn Publisher
3. Create and share SlideShare presentations
4. Join Linked In groups to network with others
5. Connect with other people to grow your network
WHAT TO SHARE ON LINKED INProfessional networking
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• Sprout Social
• Hootsuite
• Buffer
TOOLS FOR LINKEDINHow to rock your LinkedIn profile!
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• EXPERTS
• Viveka von Rosen
• Melonie Dodaro
RESOURCES FOR LINKEDINStay up-to-date on
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87% of adults 18–29
73% of adults 30–49
63% of adults 50–64
56% of adults 65+
FACEBOOK DEMOGRAPHICS
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
Who is on Facebook?
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1. Upload native videos
2. Short text updates with links
3. Create longer posts with more content
4. Start conversations with questions
5. Share photos
6. Advertise to grow your Facebook Page
WHAT TO SHARE ON FACEBOOKShare entertaining content
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• Likealyzer.com
• Sprout Social
• Buffer
• Short Stack for contests and giveaways
• Post Planner
TOOLS FOR FACEBOOK
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• EXPERTS
• Mari Smith
• Andrea Vahl
• Jon Loomer
• Post Planner blog
RESOURCES FOR FACEBOOKStay up-to-date on
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34% of adults 18–29
28% of adults 30–49
27% of adults 50–64
17% of adults 65 and over
PINTEREST DEMOGRAPHICS
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
Who is on Pinterest?
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1. Build your Pinterest presence with 10 boards with 10 pins each
2. Add your own original pins for your blog content
3. Repin other people’s content to your boards
4. Join collaborative boards with other bloggers
5. Remain active on Pinterest, 10 – 20 pins per day
WHAT TO SHARE ON PINTERESTCreate a wish list for yourself and others
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• Tailwind App
• Buffer
• Canva to create images
TOOLS FOR PINTEREST
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• EXPERTS
• Kelly Liebermann, #PinChat
• Jeff Sieh, Manly Pinterest Tips Show
• Vincent Ng
• Cynthia Sanchez, Oh So Pinteresting Podcast
RESOURCES FOR PINTERESTStay up-to-date on
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53% of 18–29 year olds
25% of 30–49 year olds
11% of 50–64 year olds
6% of people 65+year olds
INSTAGRAM DEMOGRAPHICS
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
Who is on Instagram?
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1. Share great photos
2. Create a visual brand with coordinated content
3. Post 2 to 3 times per day
4. Regram other people’s photos
5. Use hashtags to connect with other people, 5 – 10 relevant hashtags per post
WHAT TO SHARE ON INSTAGRAMCreate a visual portfolio
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• Iconosquare
• Sprout Social
• Tags for Likes app
• Evernote
• Trello
TOOLS FOR INSTAGRAM
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• EXPERTS
• Sue Zimmerman
• Jenn Herman
• Hilary Rushford
• BOOK
• Instagram Power
RESOURCES FOR INSTAGRAMStay up-to-date on
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37% of adults 18–29
25% of adults 30–49
12% of adults 50–64
10% of adults 65+ and over
TWITTER DEMOGRAPHICS
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
Who is on Twitter?
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1. Share your blog posts multiple times
2. Create a visual brand with coordinated content
3. Post 8 to 10 times per day
4. Retweet other people’s blog posts
5. Use hashtags to connect with other people –one hashtag is plenty.
WHAT TO SHARE ON TWITTERShort, witty conversation
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• Buffer
• Sprout Social
• Social Bro
• Tweetdeck
TOOLS FOR TWITTER
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• EXPERTS
• Kim Garst
• Rebekah Radice
• BOOK
• Twitter 2.0
RESOURCES FOR TWITTERStay up-to-date on Twitter
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PegFitzpatrick.com
• The Art of Social Media
• @PegFitzpatrick
HOPE YOU LIKED THE PRESENTATION!Find me on the socials!
