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Social Media and Networking Strategies
@innnov8iveplanitInnovativeplanit.com
Calgary ChamberMember 101 Workshop
by Christine Salberg
Social Media and EventsRemember What Puts the "Social" in Social Media
#CCBAH@CalgaryChamber @RCHSCalgary
Strategies to Prepare for the Event
o Would you go into a business meeting with no preparation?
o Would you go into a job interview without doing your research?
#CCBAH@CalgaryChamber @RCHSCalgary
Twitter is the Social Media Platform of Choice
o 284 million users
o Sends 500 million tweets daily
o 80% of users are mobile
o 63% of Twitter users, use their phones as their primary tweeting device
#CCBAH@CalgaryChamber @RCHSCalgary
Before the Event
o Find out the correct hashtag and use it in every tweet. This event is #CCBAH
o Find out the twitter usernames of speakers and key people you want to connect with.
o Promote the event by creating a buzz.o Inform your followers.o Schedule a few generic tweets.o Have a fully charged mobile device.o What's your goal?
#CCBAH@CalgaryChamber @RCHSCalgary
# Hashtag
#CCBAHo Use the correct hashtag in every tweet.
o Look for the hashtag in the Twitter search box for relevant conversations.
#CCBAH@CalgaryChamber @RCHSCalgary
To Schedule or Not to Schedule?
#CCBAH@CalgaryChamber @RCHSCalgary
During the Event
#CCBAH
o Tweet key points from speakers and mention them by twitter handle to engage them later.
o Ask interesting questions and initiate debates.
o Engage in conversations that you see developing by following the hashtag.
o Respond to as many people as time permits.
@CalgaryChamber @RCHSCalgary
When to Tweet and When to Talk
#CCBAH@CalgaryChamber @RCHSCalgary
Maximize Your Reach When Responding
Only people following @Innov8ivePlanit and @ChristiDosSan will see this response
All your followers will see this response
#CCBAH@CalgaryChamber @RCHSCalgary
Take Pictures! o Pictures of speakers and other attendees
with mentions(@...) are more likely to get retweeted.
o Iconic Ellen Degeneres selfie at the 2014 Oscars
o Shared and retweeted over 2 million times
o Disrupted Twitter service for over 20 minutes
#CCBAH@CalgaryChamber @RCHSCalgary
Be Engaging and Creative
#CCBAH@CalgaryChamber @RCHSCalgary
After the Event
o Keep following the hashtag
o Thank new contacts by following them
o Blog about the event
o Today's challenge @RCSHCalgary #CCBAH
#CCBAH@CalgaryChamber @RCHSCalgary
Summary of Tips
o Make sure you know the event's #hashtag.
o Engage with people prior to the event.
o Get Twitter usernames of speakers in advance.
o Promote the event and create a buzz
o Inform followers you will be live tweeting
o Blog about the event.
o Take pictures and tweet them.
o Engage with people one on one
o Thank new contacts by following them.
o Set a goal of # of tweets and # of contacts .
#CCBAH@CalgaryChamber @RCHSCalgary
Thank You
Christine Salberg
@innnov8iveplanitInnovativeplanit.com
