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Me
• PR-‐consultant • Lic PT + strength & conditioning coach
Communication
• News and media relations
• Strategy and management of digital communications
• Ambassador relations • Content marketing • Influencer marketing • Bloggers
2013: The robots are coming
2015: If I don´t log and post it – its not a workout
Meet your doctor in your ipad
Trends 2015
1. Facebook is still growing•Women 55+ the strongest growing target group
•Make purchases with just a click or two, without ever leaving the network
•Kids sUll sign up but keep quiet •Secret groups, no longer wall posts •Facebook Messenger Payments coming
2. Shopping in social media is here to stay
3. Influencer marketing• Content marketing grows out of owned
channels -‐ and brand ambassadors are getting payed in deserved channels
4. VIDEO!
Almost 7 000 000 views in two days
5. Multi screen users, triple screen users, all day every day
6. Anonymous social media • 2014 saw a number of anonymous and ephemeral social networks – Snapchat, Secret, Whisper, Yik Yak and Telegram, to name a few – surge in popularity
• Facebook rolled out its new chat app Rooms, which allows users to create chat rooms around shared interests, with no requirement to reveal name or location
7. Smart devices get more social
• Let your fridge text you how many beers you need to buy for the party based on the RSVPs in your Facebook event
8. Podcasts are the blogs of 2015
9. Airhorses
10. Live, live, live: Periscope
How?
Use your data
Follow the trends
Don’t invent the wheel again
22
• Find formats that work for you and use them, again and again
• A selfie stick and a clip mic is a perfect production kit
Think ahead
• Where will you be in two years, and five years? • Think editorial -‐ create a content plan • Take care of your super users and build relationships in your
comment fields -‐ they will back you if you are nice to them • See what the kids are doing
