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Design techniques and strategies for: Facebook, Twitter, LinkedIn, Pinterest and Instagram. Learn how to identify which social media platforms your audience is frequenting, why they are there, and how to WOW them once they find you!
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MAUREEN LADLEY LADLEY & ASSOCIATES BERKELEY, CA
Social Media and Design - Tips to Wow Your Clients
[email protected] Facebook.com/LadleyandAssociates
Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates
Welcome!
Facebook.com/LadleyandAssociates
Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates
Social Media – What for Whom
Facebook Twitter LinkedIn Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
What for Whom Options
Facebook.com/LadleyandAssociates [email protected]
This May Surprise You…
Facebook.com/LadleyandAssociates
The fastest growing demographic on Twitter is the 55-64 year age bracket.
189 million Facebook users are “mobile only”. And, we love our smart phones.
YouTube reaches more US adults 18-34 than any cable network.
Every second, two new members join LinkedIn. Social media is now the #1 activity on the web. LinkedIn has a lower percentage of active users than
Pinterest, Google+, Twitter and Facebook. 93% of marketers use social media for business. Source: Belle Beth Cooper at Buffer, appearing in Fast Company.
On-Line Marketing - Social Media
Facebook.com/LadleyandAssociates
Where should your client be? Where their customers are.
As of August 2012: 66% of online adults use Facebook 20% use LinkedIn 16% use Twitter 12% of online adults say they use Pinterest 12% of online adults say they use Instagram 5% of online adults say they use Tumblr
Who’s Where?
Facebook.com/LadleyandAssociates [email protected]
Age, According to Pew Research Center
Facebook.com/LadleyandAssociates [email protected]
Top Social Media Sites - Attributes
Facebook.com/LadleyandAssociates
Audience Resource Need Facebook All High Twitter B2B, B2C, Men High Instagram B2C, Young High LinkedIn B2B Moderate YouTube All Moderate Google+ Male, SEO Savvy Flexible Pinterest Female Low
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook Twitter LinkedIn Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates
Facebook – Profile vs. Page
Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates
Facebook Anatomy (and LunaMetric’s Social Media Sizing Cheatsheet)
Social Media and Design - Tips to Wow Your Clients
Banner
App Cover Art
Portrait Square
Timeline
Facebook – Banner Strategy
Facebook.com/LadleyandAssociates [email protected]
Facebook – Banner Strategy
Facebook.com/LadleyandAssociates [email protected]
Facebook – Apps (facebook.com/appcenter)
Facebook.com/LadleyandAssociates [email protected]
Facebook – Apps (facebook.com/appcenter)
Facebook.com/LadleyandAssociates [email protected]
Facebook – Custom App Graphics
Facebook.com/LadleyandAssociates [email protected]
Facebook – Email Capture (MailChimp)
Facebook.com/LadleyandAssociates [email protected]
Facebook – Contact Us App
Facebook.com/LadleyandAssociates [email protected]
Facebook.com/LadleyandAssociates [email protected]
Facebook – Contact Us App
Facebook – Photos and Albums
Facebook.com/LadleyandAssociates
Testimonials? Try JPGs in Albums.
Facebook – Offers, Events
Facebook.com/LadleyandAssociates [email protected]
Facebook - Ads
Facebook.com/LadleyandAssociates [email protected]
Facebook – Customer Username
Facebook.com/LadleyandAssociates [email protected]
Facebook.com/username
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook – done Twitter LinkedIn Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
Twitter - Connect
Facebook.com/LadleyandAssociates [email protected]
Logo
Header Image
Visible Backgd
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook – done Twitter – done LinkedIn Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
LinkedIn – Profile vs. Page
Facebook.com/LadleyandAssociates [email protected]
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook – done Twitter – done LinkedIn – done Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
Pinterest – Plan the Boards, Pin Source
Facebook.com/LadleyandAssociates [email protected]
Pinterest – Designed Pin Image
Facebook.com/LadleyandAssociates [email protected]
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook – done Twitter – done LinkedIn – done Pinterest – done Instagram
Social Media and Design - Tips to Wow Your Clients
Instagram – Designing the Brand
Facebook.com/LadleyandAssociates [email protected]
Instagram – Drive Participation # Coupon
Facebook.com/LadleyandAssociates [email protected]
Instagram – It’s What You Do With It
Facebook.com/LadleyandAssociates [email protected]
Social Media
Facebook.com/LadleyandAssociates
Interesting content Visual Story Telling Followers Engagement
Include Calls-to-Action Attend events Join groups Sign-ups
Questions
Facebook.com/LadleyandAssociates
Maureen Ladley (510) 238-0150 [email protected] www.LadleyandAssociates.com