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Canon : Social Media Report
This Report looks at how
Canon (USA)performed on Social Media between
Aug 01, 2016 - Sep 30, 2016
Engagement Score Total Fan Posts
264 716
Total Posts Brand Response Rate
79 24.44%
Total Likes Avg. Reply Time
105,733 2 hrs, 16 mins
Total Comments General Sentiment
2,451 Neutral
Total Shares
5,696
BRAND POSTS FAN POSTS
Brand Overview
1,182K
1,183K
1,184K
1,185K
1,186K
1,187K
1,188K
1,189K
1,190K
1,191K
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Fan Growth
Total Fans
1,190,070
New Fans
5,288
Engagement
0
250
500
750
1,000
1,250
1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep
Canon USA had an average engagement score of 264 and a highest of 988.
Community Analysis
Canon USA fans are largely from United States followed by Puerto Rico.
Distribution of Fans
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
United States
Puerto Rico
Mexico
Iran
Philippines
Canada
United Kingdom
India
Germany
New Zealand
0
1
2
3
4
5
6
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Brand Posts
Top keywords used Frequency
Canon 19
photographer 7
Canon EOS 7
Mark IV 7
Balloon Fiesta 6
34%
66%
Brand Participation Brand Non Participation
67%
0%
33%
Posititve Negative Neutral
Brand Posts - Engagement
Canon USA responded to 27 conversations generated by the 79
Posts they published.
Canon USA receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
05-AUG-16, FRI 9:00PM
Tour #Hawaii while catching vivid images of
inspiring waves and the lush tropical island
during our ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
993 22,292 298 1,171 Positive
09-AUG-16, TUE 8:00AM
Howdy! Explore a new destination with the
cowboys and cowgirls of #Moab with Tyler
Stableford. Click ..
16-AUG-16, TUE 10:18AM
Looking to decorate the walls in your home
or office in a different and unique way?
Check out #Canon ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
988 20,107 217 1,087 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
859 11,735 98 192 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70
0 50 100 150 200 250 300
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
camera 142
lens 71
Canon EOS 55
light 54
Shot 52
User Posts
0
5
10
15
20
25
30
35
40
45
50
1-A
ug
3-A
ug
5-A
ug
7-A
ug
9-A
ug
11
-Au
g
13
-Au
g
15
-Au
g
17
-Au
g
19
-Au
g
21
-Au
g
23
-Au
g
25
-Au
g
27
-Au
g
29
-Au
g
31
-Au
g
2-S
ep
4-S
ep
6-S
ep
8-S
ep
10
-Se
p
12
-Se
p
14
-Se
p
16
-Se
p
18
-Se
p
20
-Se
p
22
-Se
p
24
-Se
p
26
-Se
p
28
-Se
p
30
-Se
p
Positive Neutral Negative
Canon USA responded to 175 conversations generated by the 716
Posts fans published.
Canon USA appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
24%
76%
Brand Participation Brand Non Participation
38%
5%
57%
Posititve Negative Neutral
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