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Search Engine Strategies (SES) conference April 2010 - New York
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Allison FabellaAllison FabellaSEO / Social Media ManagerSEO / Social Media Manager
The Atlanta Journal-ConstitutionThe Atlanta Journal-Constitution@alli12@alli12
Time to BoogieTime to BoogieGoing Going
All the Way All the Way with with
Social MediaSocial Media
Social Media Social Media Has SurpassedHas Surpassed
PORNPORN
as theas the #1 Activity on the #1 Activity on the
WebWeb
Slooowww Down!Slooowww Down!
Its Better When You Take Your TimeIts Better When You Take Your Time
1.1.
4.4.
2.2.
3.3.
PlanningPlanning TrackingTracking
Setting UpSetting Up EngagingEngaging
4 Step SM Campaign4 Step SM Campaign
1. Planning1. Planning
Direct Your Efforts Towards Your ObjectivesDirect Your Efforts Towards Your Objectives
TrafficTraffic
SourcingSourcing
InformationInformation
BrandingBranding
Define ObjectivesDefine Objectives
TrackingTracking
Pick the Right Tools for the JobPick the Right Tools for the Job
Metrics MatchmakingMetrics Matchmaking
TrafficTrafficSite Catalyst, Google Analytics, Bit.lySite Catalyst, Google Analytics, Bit.ly
Branding/BuzzBranding/Buzz RavenTools, Trackur, Radian6, HubSpotRavenTools, Trackur, Radian6, HubSpot
DemographicsDemographics Facebook InsightsFacebook Insights
Setting UpSetting Up
Get Your Plan Ready for ActionGet Your Plan Ready for Action
Ready, Set...Ready, Set...
Match Tool with Objectives & Match Tool with Objectives & AudienceAudience Twitter, Facebook, Buzz, Digg, ...Twitter, Facebook, Buzz, Digg, ...
Establish Social Media PolicyEstablish Social Media Policy Fan/Corporate pagesFan/Corporate pages
Get FoundGet FoundIndexes, Optimization, ButtonsIndexes, Optimization, Buttons
Choosing a PartnerChoosing a Partner
FacebookFacebook
When When SIZESIZE matters matters
““HardHard”” news news
Community buildingCommunity building
Fan Pages Fan Pages
TwitterTwitter When When SPEEDSPEED matters matters
““TabloidTabloid”” news news
Info giving & gettingInfo giving & getting
AppsAppsTweetdeck, HootSuiteTweetdeck, HootSuite
Get Found
Optimize Your Tweets
EngagingEngaging
Make the Right Moves with Your Make the Right Moves with Your CommunityCommunity
Be a REAL FriendBe a REAL Friend
Be informative, helpful, availableBe informative, helpful, available
Follow, Respond, ReTweetFollow, Respond, ReTweet
Create Lists, Hashtags, Tweet PollCreate Lists, Hashtags, Tweet Poll
Subscribe Subscribe Muckrack, Twibes, MediaOnTwitterMuckrack, Twibes, MediaOnTwitter
Star PowerStar Power
TakeawaysTakeaways
Build strategy & metrics per goalsBuild strategy & metrics per goals
Choose tools to match audienceChoose tools to match audience
Find your community & vice versaFind your community & vice versa
Tie social media efforts to $$$Tie social media efforts to $$$
Thank You!Thank You!
Allison FabellaAllison FabellaSEO / Social Media ManagerSEO / Social Media Manager
The Atlanta Journal-ConstitutionThe Atlanta Journal-Constitution
[email protected]@ajc.com
@alli12@alli12