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Who’s Wayne Schmidt?
Agenda
• Newsletters - the good, the bad, the ugly
• Blogging - let’s have a good rant
• LinkedIn - building your brand
• Google - driving traffic to your practice
• Vendor Listings - what makes you unique?
• Facebook - gaining new clients
• Twitter - let’s date
Newsletter recap
• Content - it’s not about legislation, it’s education
• Flipboard.com and tedx.com are your friend
• Keep it short
• Leverage vendors
• Mobile compliant
• Measure and report
TrustPermission
Stories - case studies
Blog recap
• Blog weekly
• It’s not about you
• Keep it short
• Always include an image (prefer a video)
• Leverage vendors
• Promote your blog (LinkedIN, Facebook, Twitter)
LinkedIn recap
• Company profile
• Staff update their profiles
• Seek recommendations
• Check skill levels
• Leverage your blog
• LinkedIN Pulse
Google My Business
• Get one!
• Ensure completely setup
• Setup a process for reviews
What makes you unique?
• I don’t know who you are
• I don’t know your company
• I don’t know your company’s product
• I don’t know what your company stands for
• I don’t know your company’s customers
• I don’t know your company’s record
• I don’t know your company’s reputation
Vendor listings recap
• What makes you unique
• No generic emails
• Have a product champion
• Have LinkedIn profiles
• Updated landing pages
Facebook recap
• Keep it business
• Leverage software vendor content
• Post at least weekly
• Acknowledge vendors etc. @
• Ensure team members share
• Boost your posts
It’s just like dating
Twitter recap
• Nice to have, but…
• It’s a full time commitment
• Does give you brand exposure
• Can leverage your blog content
• Always include # and photo
Website recap
• It’s not about “we”
• Home page needs to change, live blog feed
• Click free contact details
• Social follows
• Mobile compliant
• Measure and report
3 items you’ll start doing
3 items you’ll stop doing
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