Embed Size (px)
Citation preview
Everything the Social Bear taught you
in one presentation
Here are the skills that we learned over the course of 60 social media challenges — skills that you can continue to learn & use in your reporting.
Challenge: Use a hashtag
Skill learned: Find & track specific conversations on Twitter
Date: Oct 2012
Challenge: Use @reply on Twitter
Skill learned: The value of listening & engaging
Date: Oct 2012
Challenge: Participate in #worldvotes and
#worldwatches
Skill learned: Add value to a conversation
Date: Oct 2012 & Nov 2013
Challenge: Find & use the Twitter handles of
your guests
Skill learned: Finding influencers
Date: Nov 2012
Challenge: Engage in a story you’ve
reported/produced
Skill learned: Continuing the conversation (learning that reporting can still happen after an on-air piece)
Date: Dec 2012
Challenge: Check your FB privacy settings
Skill learned: Managing public/professional divide on Facebook
Date: Dec 2012
Challenge: Use Reddit to chase a story
Skill learned: Reddit as a reporting tool
Date: Jan 2013
Challenge: Use Facebook Interest lists
Skill learned: Listening for stories, trends and sources on Facebook
Date: March 2013
Challenge: Create a Twitter list
Skill learned: Filtering the noise on Twitter
Date: March 2013
Challenge: Get on Instagram
Skill learned: Using Instagram in the field
Date: April 2013
Challenge: Use your phone as a tool in your
reporting
Skill learned: Smartphone journalism
Date: April 2013
Challenge: Use the audience selector on
Facebook posts
Skill learned: Managing Facebook professional & personal selves
Date: June 2013
Challenge: Enable your “follow” button on
Skill learned: Social listening on Facebook
Date: June 2013
Challenge: Use Facebook Graph Search
Skill learned: Finding & chasing sources on Facebook
Date: July 2013
Challenge: Create a Muck Rack profile
Skill learned: Building a professional presence on social
Date: Oct 2013
Challenge: Subscribe to a subreddit
Skill learned: Reddit as a listening tool
Date: Nov 2013
Challenge: Embed a social post on pri.org
Skill learned: Finding social content to verify and add value to your reporting
Date: Dec 2013
Challenge: Participate in the Newsroom
Facebook Group
Skill learned: Learning to use Facebook Groups for conversation and engagement
Date: Jan 2014
Challenge: Make a Vine or Instagram video
Skill learned: Thinking about your radio content, distributed to different platforms and audiences
Date: April 2014
Challenge: Find location-based content on
social media
Skill learned: Social listening on Facebook
Date: July 2014
Challenge: Post about the newsroom
Skill learned: Transparency on social; community building
Date: July 2014
Challenge: Analyze your followers
When the people I follow are online
Date: Aug 2014
Skill learned: Viewing social as a community, not a one-way conversation
Challenge: Interact with your stories on
different devices
Skill learned: Social listening on Facebook
Date: Sept 2014
Challenge: Use the Twitter analytics
dashboard
Skill learned: Social listening on Facebook
Date: Sept 2014
Challenge: Add the Newsroom Twitter list to
your Hootsuite or Tweetdeck
Skill learned: Listen and engage with what your colleagues are up to
Date: Nov 2014
Challenge: Share your story with three
people, groups or stations
Skill learned: Thinking about where your story will resonate
Date: Dec 2014
Challenge: Check FB Newswire in the AM
Skill learned: Social listening on Facebook
Date: Nov 2014
Thank you! —Social Bear
I’ll still be @Imthesocialbear
Come visit me on the 6th floor, or tweet me with questions!
