Social Digital SummitSocial Media Conference Notes

@ThatsNickQ

Top 3 Takeaways

• Share the vision… With everyone• Trust and Transparency is Key to consumers• Understand the consumer “path” to purchase• Little experiences make the brand (branding)• 60% of social viewing is on Mobile

– How are we reaching consumers when they are not in front of a computer?

Ideas / Opportunities

• Re-Marketing to Twitter audience– Run campaign, scorecard new follows in a list,

remarket to that list • Find our Brand Advocates and use them to

share a message. I.E. Bloggers, Top commenter's, most engaged fans

• Look into “Check Points” App– Offers points to consumers for check-ins

• IFTT – Auto responders associated to FourSquare check-ins– Example: Check-in at Bristol Farms, Tweet about new

produce offerings

Action Steps

• Create Twitter Lists for Media, Influencers, Known customers

• Create various types of content around our brand mission; Meal plans, Work out plans, Dictionary of most frequent cooking terms, ETC.

• Create Vision for Social Media

Future Trends

• Mobile Ordering, Gifting, and Payment Applications

• Big push to be a Media Resource Center for a specific niche. – Chargers.com < Home of Everything Chargers

• Transparency in Business / Supply Chain

• More smart data marketing