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Mobi s t a r a s a s oc i a l bus i ne s sAccel er at i on t owar ds Soci al Mat ur i t y
He l l o, I ’ m Sophi e @s oc _h on Twi t t e r
Toda y, we a r e not ve r y good a t s oc i a l me di a ye t , a r e we ?
s oc i a l me di a i s a t e r r i bl e na me …
Le t ’ s ha ve a l ook a t t he cust omer l i f ecycl e. Soc i a l ma t t e r s a t e ve r y
s t a ge .
Mobi st ar want s t o t ransf orm i nt o a soci al busi ness. What
does t hat mean exact l y?
At Mobi s t a r , be c omi ng a Soc i a l Bus i ne s s me a ns …
EngagedCust ome
r
EngagedCust ome
r
Engaged
Car e
Engaged
Car e
Engaged
busi ness
Engaged
busi ness
Engaged Empl oye
e
Engaged Empl oye
e
I n r e a l i t y i t l ooks l ot mor e mor e l i ke t hi s …
EngagedEmpl oye
e
EngagedEmpl oye
e
“ I am encouraged to use social media to share my expertise and stay up to
date with the latest trends in my field. I become a thought leader and a proud
Mobistar employee”
EngagedEmpl oye
e
EngagedEmpl oye
e
CxO & t op management t hought l eader shi p
I nt er nal t r ai ni ngs & pr act i cal wor kshops
New soci al medi a char t er Event s l i ke our #XMASOCI AL14
Concr et el y, i n 2015 we wi l l do:
EngagedEmpl oye
e
EngagedEmpl oye
e
On t op of HR’ s di gi t al pr ogr am
EngagedBusi nes
s
EngagedBusi nes
s
“Mobistar listens to its customers, and uses its privileged relationship with them to co create the best offers &
services and make the business grow”
EngagedBusi nes
s
EngagedBusi nes
s
Soci al ment i ons wal l & command cent er ( Q4)
Di gi t al I nf l uent s Out r each pr ogr am Tai l or - made soci al pr omot i ons Soci al Medi a i nsi ght s i ncl uded i n MI
EngagedBusi nes
s
EngagedBusi nes
s
Concr et el y i n 2015, we wi l l do
Engaged
Car e
Engaged
Car e
“ I use Mobistar’s forum, help my peers with their problems and get
rewarded for my involvement. I also get direct, quick answers from Mobistar experts on any social platform I chose on top of the
excellent customer service”
Engaged
Car e
Engaged
Car e
Test pr ogr am wi t h 10 TMs st ar t i ng i n Januar y ( t r ai ni ngs & r ewar ds)
Test pr ogr am wi t h 10 cust omer s st ar t i ng i n Januar y ( t ool box & r ewar ds)
For um gami f i cat i on For um pr omot i on
Engaged
Car e
Engaged
Car e
Concr et el y i n 2015, we wi l l be doi ng:
EngagedCust ome
r
EngagedCust ome
r
EngagedCust ome
r
EngagedCust ome
r
“ I choose Mobistar because I feel valued. Mobistar cares about me and I share its message + I take part in building the Mobistar of tomorrow”
Soci al by desi gn act i vat i ons Rewar ds f or engagement Bet t er t ar get ed cont ent & pl at f or ms Cust omer r evi ews i n shops
EngagedCust ome
r
EngagedCust ome
r
Concr et el y, i n 2015, we wi l l do:
Tha nk you!
#powert ot hecommuni t y
Vi s i t our we bs i t e s :• www. mobi st ar . be
• ht t p: / / busi ness. mobi st ar . be
• ht t p: / / cor por at e. mobi st ar . be