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Joe Robbwww.sparkpeople.com
@joelrobb
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Today’s Objectives
• How to understand analytical data
• How to use this analytical data to create
syndication tactics
• How to automate elements of your social
media posts
• How to use automation to gather better data &
improve your tactics.
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Throughout this
presentation, I’d like us to
keep in mind 2, wise things
said by 2, brilliant
Americans.
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All of these analytical
platforms are great, but
Google Analytics is the
greatest because it
measures what’s on
your site.
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Today, we’re going to
focus on social data,
its impact on your
blog, and how to get
more traffic.
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Normally, if you log into Google
Analytics>> Acquisition>> Social>>
Network Referrals, you’ll see something
like this.
It’s kinda useful.
You could sort by these
for more data.
Or you could click on
these and drill down.But it’s hard & can take
a long time.
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Better Solution:
Google Analytics Custom Reports
Helps you understand how visitors are seeing your site.Helps you understand which pages and content are
interesting to the visitors from this social network.
Helps you understand when people are visiting your
site from this social network. (Day and Hour allows
you to drill down deeper.)
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Pinterest Reporting Can Be a Tad
Different (And Better)
By drilling down to the “full referral path” in
Pinterest reports, you can see the pin url
that referred you traffic. With this data, it’s
easy to figure out which pins--and which
pinners--send you the most traffic.
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To Recap: Why Custom Reports?
• Know which devices are driving you traffic, so you can
ensure that your site is optimized for these devices.
• Know which landing pages bring you the most traffic by
platform; find & use thematic patterns to fuel your posting
strategy.
• Know (for Pinterest) which pins are sending you the most
traffic.
• Know which days and hours bring you the most traffic, so
you can post when your social audience is online*
*Caveat: Just because people are finding your site at
certain times doesn’t mean those are the times you
should be posting.
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UNRELATED BUT
IMPORTANT: I FEEL
SUPER.
‘CAUSE I MADE
THESE REPORTS
FOR YOU.
Click on the icon for the report.
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If one of your posts
takes off, traffic
could come in
much later than the
initial, shared post.
Google Analytics
can’t measure this
out of the box
easily.
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You can use a tool like SocialBro to figure out
when your Twitter followers are online.
On Twitter (for the most part), clicks to your site come fairly quickly
after you tweet out a link, so you’ll get a good, general idea of when to
post.
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Facebook>> Your Page>> Insights >> Posts
is a good place to figure out when your
audience is online & it’s fairly accurate.
Kinda looks like a whale, doesn’t it? :DYou can also export your analytical data and
analyze it by post type to see if there’s variations in
consumption patterns by post … but it takes awhile
:/
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You could try and glean optimal
Pinteresting posting times from your GA
data …
… but it is downright flummoxing. Best
to use a 3rd-party tool for this one.
I like
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When you pair custom reporting
from your site with insights from
different social platforms it can help
you make data-driven decisions.
And it feels pretty good.
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This is how you’ll feel
the first time you pull
custom reports from
your analytics package.
How you’ll feel after going
through all the reports the
first time.
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You can always dig deeper.
A little data is better than none, and
consistency is the key.
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However, if you wanna geek out …
Click the
nose
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What is ?
Awesome thing
you found on The
Internet
Internet
pocket where
you keep all
your awesome
things.
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socialbro.com >> analytics >> best time to tweet >>>>>>>>>>>>>>>>>>
Remember this slide?
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Pablo provides you with images
optimized for Twitter & a pre-
populated quote.
And it integrates with Buffer!
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It’s Roger, the Moz mascot and he’s given us
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With Followerwonk, you can find new accounts to
follow, but do it in a data-driven way: search bios,
compare users, track followers, etc.
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NOW THAT I HAVE YOUR ATTENTION
PERMIT ME TO KEEP IT FOR THE NEXT,
FEW, BORING (BUT USEFUL) SLIDES
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If User Tweets, Put Those Tweets In Me
Drive
Get the recipe here:
https://ifttt.com/recipes/280709-if-user-tweets-put-those-tweets-in-me-drive
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If someone new follows my account, put
their information in a spreadsheet.
Get the recipe here:
https://ifttt.com/recipes/281092-if-someone-new-follows-my-twitter-account-put-
their-information-in-a-spreadsheet
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If I Post to Instagram, Make That Photo a
Native Twitter Image
Get the recipe here:
https://ifttt.com/recipes/280715-post-instagram-photos-as-native-twitter-images
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If I Post to Instagram, Upload that Photo
to Your Facebook Profile
Get the recipe here:
https://ifttt.com/recipes/281079-share-instagram-photos-to-your-facebook-
personal-profile
Magic Number when creating text-based image posts:
1200x1200
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If I favorite something in Pocket, shoot it
to my Buffer queue.
Get the recipe here:
https://ifttt.com/recipes/280721-add-content-to-pocket-add-content-to-buffer-
schedule
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If I post to me blog, post to me Google+
(FB, Twitter, etc.) account via Buffer
Get the recipe here:
https://ifttt.com/myrecipes/personal/22610294
Don’t forget to set up Google+ - any content shared on that
network is automatically crawled by Google for search results.
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is like ifttt, but has different
integration partners, like
Pinterest.
If you want to automate Pinterest in some way, I suggest you
start with Zapier and see if it’s possible.
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For example, here are a few Instagram
variations you might want to try:
There are a number of recipes for
every channel. If there’s something
you want to try, chances are you can
find a recipe with a little searching.
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Joe Robbwww.sparkpeople.com
@joelrobb
linkedin.com/in/joerobb