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In Your Packets
• Registration form and evaluation form
– Please fill out the Attendee Record Form
at the beginning of the seminar
• Copy of the presentation
About ASBTD
C
TrainingFor new ventures
and existing businessesRange of topics
ResearchSample business plans
Market research and analysis
ConsultingOne-on-one advisory services
Free and confidential
Agenda
• What is LinkedIn?• Setting Up an Account• Building a Personal Profile• Getting Connected• Sharing Content• Company Profiles• Useful Tools
• 300 M Professionals in 200 Countries
• 3 M Company Pages
• Executives from all Fortune 500
Companies are members
• Relationships matter – connect with people in a
new way to prolong professional relationships.
Professional Networking
• http://www.linkedin.com
• Have your most recent resume
• Company names, dates, education
• Summary of experiences gained
• A professional headshot, or recognizable photo• Don’t be too casual with this photo, this is a professional
social network – NOT Facebook
Joining LinkedIn
Questions to Answer
• Why are you interested in social media?
• What do you want to accomplish with LinkedIn?
• What is your value proposition?
• How is it used in the industry?
• How much time do you have?
• How does it fit with your plan?
Completing Your Profile• Current Position and last two positions (minimum)
• Educational Background
• Profile Summary - Short paragraph about yourself with professional aspirations (keywords)
• Professional Profile Photo (headshot)
• Specialties – Helps with endorsements
• At least 3 LinkedIn Recommendations
Finding Connections
• Search for contacts
• Import e-mail address book
• Invite people to connect
• Start with your communities
• Introduce yourself to other professionals
Share Your LinkedIn URL• Include your LinkedIn presence on all professional
materials.
• Reach out to your clients in a professional way.
• Edit your URL to make it easy to remember!
Status Updates• What do you share?– Latest projects or events – Your latest specials, deals, or news– Tips for your customers/support info– Links to your business online:• Facebook page• Twitter account• Website
What is Good Content• Educates• Informs• Entertains• Provides value
• Builds trust• Creates relationships• Sells last
How to Spread Content• Video• Images, pictures, etc.• Articles• Infographics• eBooks/White Papers• Webinars• Podcasts• Coupons/discounts/special offers
Company Profiles
• Follow other companies – local, industry, or partners.
• Search for local companies who are already set up on LinkedIn.
• Set-up your own company profile – only one person needs to do this!
• Get your employees who are active on LinkedIn involved with the company profile.
Setting Up Company Profiles
• Read the directions
• Use your work email
• You do NOT want to attach a personal email to the Company Profile
• Shrink your logo – 100 x 60 pixels
• Pick the BEST company type and be honest about the size!
Don’t Forget…
• Keywords, Keywords, Keywords!
– Company specialties are really important
• Discuss the company description with your owner and fellow employees.
• No essays! Be direct, professional, and simple.
It’s a first impression, so make it count!
Don’t Give Up
• Don’t just create a profile and walkaway
• Get involved with group conversations, actively add contacts, and respond to messages.
• Seek out those who would recommend you, too!
• Update your LinkedIn Status – share your professional news!