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Digital Marketing Agency
www.marconix.co.in
www.marconix.co.in
Identification Of Main Digital Marketing channels
Visibility Awareness Engagement Branding Leads
You are there only ifthey can find you
Provide informationto engage peopleongoing basis.
Generate awarenessof your products orservices
Build Trust &Credibility withpotential customer
Develop capability forpeople to contact youonline.
www.marconix.co.in
Stages of Digital Marketing Execution
www.marconix.co.in
Website
TIME LINE
This Quarter
Social NetworkPresence
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Blogging Search EngineOptimization
Our Digital Communication Roadmap
Presentation
www.marconix.co.in
Website
TIME LINE
This Quarter
Social NetworkPresence
Me
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t C
hal
len
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Tho
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t Le
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ET D
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Blogging Search EngineOptimization
Our Digital Communication Roadmap
Presentation
Testimonials
Mobile Marketing
ORM
E-newsletters
Email Marketing
www.marconix.co.in
Website
TIME LINE
This Quarter
Social NetworkPresence
Me
-To
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ffe
rin
gM
arke
t C
hal
len
ger
Tho
ugh
t Le
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MA
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ET D
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Case study
Blogging Search EngineOptimization
Thought leader
Our Digital Communication Roadmap
Research Papers
Presentation
Whitepapers
Testimonials
Mobile Marketing
ORM
E-newsletters
Email Marketing
www.marconix.co.in
Connect with right audience
Build strong brand image
Garner support for cause and initiatives
Raise funds Collaborate and cross promote.
Engage with audience with right
stories
Get found online easily.
What Can be Done Using Social Media?
www.marconix.co.in
Implementation Scope
Website Micro site SEO PPC SMM ORM Mobile
website is good. A very basicmicro site for theengagement.
SEO is commonand must for anywebsite.
As a practice wedon’t recommendaggressive PPC,but advocatesocial networkads on Facebook.
We can just notworkout SMMproposition atsocial networksites but can alsoengage youraudience overvarious otherinline activities.
This is must forany venture asany brand needsonline reputationmanagement.
It is important toengage youraudience overmobile socialmedia. It is nextbig thing inmarketing andyou should notmiss this out.
The digital marketing implementation plan will start withwebsite, which is engaging and interactive. The concept andthe website will be promoted through search engineoptimization, social media marketing, Email marketing, SMSmarketing, mobile marketing, and paid ads at various relatedsites and social networking platforms.
www.marconix.co.in
Measurement, Reporting and Pricing
PHASE 0 [NOW TO PRELAUNCH]
• Social media strategy framework presentation
• Social media marketing guidelines of engagement
• Social media marketing policy
• Build presence across all relevant social networking sites and forums.
PHASE I [LAUNCH]
• Capture audiences at related forums and engage them
• Capture audiences at social networking sites and engage them
• Start social networking campaigns
• Extensive banner campaign
• Insider stories and progress
PHASE II [POSTLAUNCH]
• Convert the engaged audiences at related forums into brand evangelists
• Convert the audiences at social networking sites into brand evangelists
• Focus on generating engagement
• Talk about the success of the client
• Capture and promote content
www.marconix.co.in
Responsibility
Client
• Business knowledge transfer
• Content & creative creation (Raw content including Videos)
• Support conceptualization for new campaigns
• Define messaging and product positioning
• Community participation support / Domain expertise (Engage with community)
• Promotion (leveraging other channels including offline)
• Feedback & reviews
We
• Overall online marketing roadmap
• Support conceptualization of new campaigns and applications
• Social media marketing execution
• Online reputation management
• Lead Community Participation
• Search Engine Optimization
• Paid Ads
• Online PRs & social bookmarking
• Measurability, analysis & recommendations
www.marconix.co.in
