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Content Curation A Balancing Act December 5, 2014 Kaitlin Godbey | @kaitgodbey Communications Specialist

Showcasing Nevada Using Content Curation

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Content CurationA Balancing Act

December 5, 2014

Kaitlin Godbey | @kaitgodbeyCommunications Specialist

WHAT IS CONTENT CURATION?

Content Curation is the process of sorting through the vast

amounts of content on the web and presenting it in a

meaningful and organized way around a specific theme. The

work involves sifting, sorting, arranging, and publishing

information.

CONTENT CURATION

ACCORDING TO MASHABLE, EVERY MINUTE OF EVERY DAY…

• 347 Wordpress blogs are published

CONTENT CURATION

ACCORDING TO MASHABLE, EVERY MINUTE OF EVERY DAY…

• 347 Wordpress blogs are published

• 48 hours of YouTube videos are uploaded

CONTENT CURATION

ACCORDING TO MASHABLE, EVERY MINUTE OF EVERY DAY…

• 347 Wordpress blogs are published

• 48 hours of YouTube videos are uploaded

• …and 571 websites are launched

CONTENT CURATION

“The amount of available web-based content is doubling every 9 months.”

- Mark Schaefer, founder and Executive Director of Schaefer Marketing Solutions

CONTENT CURATION

CONTENT CURATION

• Improves brand voice

CONTENT CURATION

CONTENT CURATION

• Improves brand voice

• Increases brand awareness

CONTENT CURATION

CONTENT CURATION

• Improves brand voice

• Increases brand awareness

• Inspires & Delights

CONTENT CURATION

INSTAGRAM

SHOWCASING NEVADA

INSTAGRAM

SHOWCASING NEVADA

25 likes, 0 comments 106 likes, 4 comments

INSTAGRAM |tools

SHOWCASING NEVADA

INSTAGRAM |tools

SHOWCASING NEVADA

Listly

Curation Tools

Scoop.It

Curation Tools

Scoop.It

Curation Tools

Feedly

Curation Tools

Klout

Curation Tools

Swayy

Curation Tools

Prismatic

Curation Tools

Prismatic

Curation Tools

OTHER CURATION TOOLS…

• Storify

• Inbound.org

• Netcurate

• Flipboard

• Buffer

• Curalate

• Reddit

• Digg

• StumbleUpon

CONTENT CURATION

A FUN IDEA…

CONTENT CURATION

A FUN IDEA…

CONTENT CURATION

HOW YOU CAN HELP (AND SUCCEED)…

• Tag @TravelNevada and/or use #TravelNevada

• Think quality over quanity

• Browse Facebook as your page

• Search travelnevada.com

• Get to know our Flickr

• Share hi-res images – not small/pixelated

• Be ethical – give credit when credit is due

CONTENT CURATION

Questions?Kaitlin Godbey | @kaitgodbey

Communications SpecialistEmail: [email protected]