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Content CurationA Balancing Act
December 5, 2014
Kaitlin Godbey | @kaitgodbeyCommunications Specialist
WHAT IS CONTENT CURATION?
Content Curation is the process of sorting through the vast
amounts of content on the web and presenting it in a
meaningful and organized way around a specific theme. The
work involves sifting, sorting, arranging, and publishing
information.
CONTENT CURATION
ACCORDING TO MASHABLE, EVERY MINUTE OF EVERY DAY…
• 347 Wordpress blogs are published
CONTENT CURATION
ACCORDING TO MASHABLE, EVERY MINUTE OF EVERY DAY…
• 347 Wordpress blogs are published
• 48 hours of YouTube videos are uploaded
CONTENT CURATION
ACCORDING TO MASHABLE, EVERY MINUTE OF EVERY DAY…
• 347 Wordpress blogs are published
• 48 hours of YouTube videos are uploaded
• …and 571 websites are launched
CONTENT CURATION
“The amount of available web-based content is doubling every 9 months.”
- Mark Schaefer, founder and Executive Director of Schaefer Marketing Solutions
CONTENT CURATION
CONTENT CURATION
• Improves brand voice
• Increases brand awareness
• Inspires & Delights
CONTENT CURATION
OTHER CURATION TOOLS…
• Storify
• Inbound.org
• Netcurate
• Buffer
• Curalate
• Digg
• StumbleUpon
CONTENT CURATION
HOW YOU CAN HELP (AND SUCCEED)…
• Tag @TravelNevada and/or use #TravelNevada
• Think quality over quanity
• Browse Facebook as your page
• Search travelnevada.com
• Get to know our Flickr
• Share hi-res images – not small/pixelated
• Be ethical – give credit when credit is due
CONTENT CURATION