LINKEDIN TRAINING

WORKSHOP

AGENDA

•WHAT IS LINKEDIN

• 2 REASONS TO USE LINKEDIN: FIND AND BE FOUND

• CREATING & UPDATING YOUR PROFILE

• ADDING CONTACTS

• SEARCHING FOR PROSPECTS

• STATUS UPDATES – NOTIFY YOUR NETWORK

• OTHER APPLICATIONS

WHAT IS LINKEDIN?

WHAT IS LINKEDIN?

LINKEDIN IS THE WORLD’S LARGEST PROFESSIONAL NETWORK WITH OVER 80 MILLION MEMBERS AND GROWING RAPIDLY. LINKEDIN CONNECTS YOU TO YOUR TRUSTED CONTACTS AND HELPS YOU EXCHANGE KNOWLEDGE, IDEAS, AND OPPORTUNITIES WITH A BROADER NETWORK OF PROFESSIONALS.

SOCIAL MEDIA

WHY CARE?• 2008: SOCIAL NETWORKING OVERTOOK PORN’S SHARE OF INTERNET USAGE

• 2009: SOCIAL NETWORKING OVERTOOK EMAIL’S SHARE OF INTERNET USAGE

• 2009: SOCIAL NETWORKING REVENUE OVERTOOK ONLINE DATING REVENUE, EVEN AS 1 OF EVERY 8 MARRIED COUPLES MET ONLINE

• 2009: BOSTON COLLEGE STOPPED ISSUING EMAIL ADDRESSES TO INCOMING FRESHMAN

• 2010: 95% OF COMPANIES USED LINKEDIN FOR ASSESSING EMPLOYMENT CANDIDATES

WHY CARE? II

• 78% OF CONSUMERS TRUST PERSONAL RECOMMENDATIONS

• 14% OF CONSUMERS TRUST ADVERTISING

• 96% OF GEN Y BELONGS TO A SOCIAL NETWORK

• TIME TO REACH 50 MILLION USERS:

• RADIO – 38 YEARS

• TV – 13 YEARS

• INTERNET – 4 YEARS

• IPOD – 3 YEARS

• FACEBOOK – 9 MONTHS (100 MILLION) – AND IT’S BANNED IN CHINA

WHAT DO I USE IT FOR?

• FIND AND MEET PASSIVE AND SEMI-PASSIVE PROSPECTS

• GROW YOUR REFERRAL NETWORK

• CONDUCT COMPETITIVE INTELLIGENCE RESEARCH

• BUILD BUSINESS RELATIONSHIPS WITH CLIENTS

• EDUCATE YOURSELF AND ASK (OR ANSWER) QUESTIONS ABOUT ORGANIZATIONS, ASSOCIATIONS AND COMPETITORS

• HEIGHTEN YOUR CORPORATE AND PERSONAL BRAND

CREATING YOUR PROFILE

YOU ARE 40X MORE LIKELY TO BE FOUND IF YOUR LINKEDIN PROFILE IS COMPLETE.

HOW TO COMPLETE YOUR PROFILE

• CURRENT POSITION

• TWO PAST POSITIONS

• EDUCATION

• PROFILE SUMMARY

• PROFILE PHOTO

• SPECIALTIES

• THREE RECOMMENDATIONS

HAVE A COMPELLING HEADLINE

THAT DESCRIBES WHAT YOU DO

OR AN AREA OF SPECIALTY

NOT YOUR TITLE

NOT YOUR CONTACT INFO, EITHER

Eventually, LinkedIn willMake you take this down.

USE A PROFESSIONAL LOOKING PHOTO

USE KEYWORDS TO INCREASE YOUR VISIBILITY

• HOW WOULD SOMEONE SEARCH FOR YOU? HOW WOULD YOU FIND SOMEONE LIKE YOU ONLINE?

• PUT KEYWORDS IN YOUR HEADLINE

• WORK YOUR KEYWORDS IN WITHIN THE FIRST 250 WORDS OF YOUR DESCRIPTION

• IN THE BOTTOM OF YOUR INTERESTS SECTION, ADD YOUR TOP 50 KEYWORDS

USE THE WEB TO INCREASE YOUR VISIBILITY

• SET UP YOUR PUBLIC PROFILE

• CLAIM YOUR PUBLIC URL

• ADD WEBSITES TO YOUR PROFILE

WRITE A GOOD SUMMARY

• THE SUMMARY HAS TWO SECTIONS: PROFESSIONAL EXPERIENCE AND GOALS; AND SPECIALTIES IN YOUR INDUSTRY OF EXPERTISE

• BE CONCISE

• PICK 3-5 OF YOUR MOST IMPORTANT ACCOMPLISHMENTS

• ORGANIZE YOUR SUMMARY IN A WHO, WHAT, GOALS FORMAT

• USE THE RIGHT KEYWORDS

• BE HONEST BUT DON’T BE SHY.

RECOMMENDATIONS

• REPUTATION MATTERS – YOUR PROFILE AND REPUTATION IS TIED TO EVERY RECOMMENDATION YOU MAKE

• TRANSPARENCY MATTERS – DON’T WRITE EXACTLY THE SAME RECOMMENDATION FOR EVERYONE

• CONTENT MATTERS – RECOMMENDATIONS SPEAK VOLUMES FOR WHAT THEY DO AND DON’T SAY

• RECOMMENDATIONS ARE OFTEN MUTUAL.

• REQUESTING RECOMMENDATIONS IS NORMAL.

• BEST WAY TO GET RECOMMENDATIONS IS TO GIVE THEM.

MOST IMPORTANT? KEEP YOUR PROFILE UPDATED

ADDING CONNECTIONS

LINKEDIN CONNECTIONS

• CONNECTIONS ARE PEOPLE WHO ARE PART OF YOUR NETWORK

• YOU CAN ADD CONNECTIONS BY:

• BROWSING AND INVITING

• SENDING AN INVITATION THROUGH EMAIL

• IMPORTING EMAIL CONTACTS

ADD BY BROWSING

ADD BY BROWSING

SEND DIRECT INVITATIONS

IMPORT YOUR EMAIL CONTACTS

SUGGESTIONS FOR CONNECTING

• CONNECT WITH PEOPLE YOU KNOW OR SHOULD KNOW

• CONNECT WITH THOSE WHO HAVE SHARED NETWORKING GOALS

• EMAIL SOMEONE BEFORE CONNECTING IF YOU DON’T KNOW THEM

• PERSONALIZE YOUR MESSAGE, DON’T USE THE STANDARD LINKEDIN TEMPLATE

HOW MANY DEGREES AWAY?

HOW TO CONNECT THROUGH CONNECTIONS

HOW TO CONNECT THROUGH CONNECTIONS

2 OTHER WAYS TO FIND CONTACTS

VIEWERS OF THIS PROFILE ALSO VIEWED…

Halliburton

Shell

Thermo Electron

Hyperion Properties

Shell

Fisher Scientific

Halliburton

Unemployed/Lyondell

Halliburton

Grubb & Ellis

MINE RECOMMENDATIONS FOR CONTACTSTRACY’S RECOMMENDATIONS INCLUDE:

• VP REAL ESTATE & FACILITIES, THERMOFISHER SCIENTIFIC

• DIRECTOR OF REAL ESTATE, HALLIBURTON

• ASSISTANT GENERAL COUNSEL, HALLIBURTON ENERGY SERVICES

• DIRECTOR, SUPPLY CHAIN, GLOBAL PROCUREMENT, MATERIALS & LOGISTICS, HALLIBURTON

• TRANSACTION COORDINATOR, HALLIBURTON

ALSO, HAVE THEY RECOMMENDED ANYONE?

Today, Ashley is Counselat Spectra Energy

TAGS AND CONTACTS

• YOUR CONNECTIONS WILL BE GROUPED BY HOW YOU IDENTIFIED THEM WHEN YOU CONNECTED (FRIEND, COLLEAGUE, CLASSMATE, ETC.)

• YOU CAN CREATE NEW TAGS FOR NEW GROUPINGS

• EDIT TAGS ON THE MY CONNECTIONS TAB

• YOU CAN SEND A MESSAGE TO YOUR INDIVIDUAL TAG GROUPS

TAGS AND CONTACTS

You can send a messageto your tagged contacts.

HAVE YOU CONNECTED WITH YOUR CLIENTS?

FINDING PEOPLE

BASIC SEARCHING

You can search:PeopleUpdatesCompaniesJobsGroupsAnswers

ADVANCED PEOPLE SEARCH

Here we selected:Title – ControllerLocation – HoustonIndustry – Hospital andHealth Care

ADVANCED PEOPLE SEARCH

Don’t have a premiumaccount? Save this as abookmark in your browser.

KEYWORD SEARCH TRICKS: BOOLEAN SEARCHES

• COMBINE KEYWORDS: (LAB OR LABORATORY) AND CLINICAL

• SUBTRACT BAD KEYWORDS: MANAGER AND (QA OR QUALITY) –SALES –MARKETING

• YOU CAN DO THE SAME IN COMPANY NAME FIELDS: “BOSTON SCIENTIFIC” OR GUIDANT OR BAYER -JOHNSON

KEYWORD SEARCH TRICKS: POWER NETWORKER URL

• DO YOU KNOW SOMEONE WITH A LARGER TOTAL NETWORK THAN YOURS?

• HAVE THEM CONDUCT THE SEARCH AND SEND YOU THE URL.

• THE URL SHOULD SHOW YOU THE RESULTS AS IF YOU WERE THAT PERSON WITHOUT HAVING TO SHARE A USER NAME OR PASSWORD.

KEYWORD SEARCH TRICKS: FINDING EMAILS

• ARE LOOKING FOR AN EMAIL ADDRESS?

• COMPANY EMAIL ADDRESSES ARE USUALLY STANDARDIZED: USERNAME@DOMAIN.COM.

• YOU CAN GOOGLE: *@DOMAIN.COM AND OFTEN FIGURE OUT HOW EMAIL ADDRESSES AT A COMPANY ARE STRUCTURED.

KEYWORD SEARCH TRICKS: OTHER GOOGLE HACKS

• AT WWW.GOOGLE.COM, SITE:WWW.LINKEDIN.COM (COMPANY1 OR COMPANY2)

• AT WWW.GOOGLE.COM, SITE:WWW.LINKEDIN.COM KEYWORD1 COMPANY1

• AT WWW.GOOGLE.COM, SITE:WWW.LINKEDIN.COM (KEYWORD1 OR KEYWORD2) JOBTITLE1

KEYWORD SEARCH TRICKS: OTHER GOOGLE HACKS

• AT WWW.GOOGLE.COM, SITE:WWW.LINKEDIN.COM “LINKEDIN SUBINDUSTRY” “METROAREANAME”

• IF TOO MANY IRRELEVANT RESULTS, ADD –INTITLE: WITH OTHER TERMS

• IF TOO FEW RESULTS, CLICK “REPEAT THE SEARCH WITH OMITTED RESULTS INCLUDED”

FINDING COMPANIES

COMPANY SEARCHING FEATURE

COMPANY SEARCHING FEATURE

STATUS UPDATES

STATUS UPDATES

• USE STATUS UPDATES STRATEGICALLY

• IF YOU HAVE TIME TO REVIEW THESE, SPEND AS MUCH EFFORT RESPONDING TO THE STATUS UPDATES OF OTHERS AS YOUR OWN UPDATES

LINKEDIN GROUPS

• LINKEDIN HAS THOUSANDS OF GROUPS OF CONTACTS WITH SHARE INTERESTS, EMPLOYMENT, AFFILIATIONS, ETC.

• YOU CAN SEARCH THESE GROUPS TO FIND POTENTIAL CONTACTS

• SOME GROUPS ARE CLOSED OR HAVE MODERATED MEMBERSHIP