Vine: Whats in it for brands? @vanngoq
Short-formed video is the future
Short attention span is to blamed
is how long it takes for 32% of consumers deem a site is slow
characters or less posts do better
Short-formed video is the future People spend more time on visual content site than others
The medium is the message
It projects the sociocultural context of the world we live in
The way we send our content is more important than the
What is Vine?
6 40 millions seconds
What is Vine?
January 2013 April June
How to video
A story with a beginning
and an end
Commercial style video
VINE ARE TWEETED
5 MARKETERS USE
TIMES MORE ENGAGING
THAN BRANDED VIDEO
4x A BRANDED VINE
Trends for Brands
Do one thing
Ask the expert
1. Vines By The Numbers
2. Comparing Media
3. Break It Down
4. Top Content
Case Studies 5,900% Follower growth
22 Number of Vines
358,358 Total Engagement (Likes, comments, revines)
490+ Hashtag menCons
345% Follower growth
10 Number of Vines
253,800 Total Engagement (Likes, comments, revines)
600+ Hashtag menCons
Tra To @thutrat
Social Media Strategist
Sam Kee @samkee101
Mark Avnet @mavnet
Is short formed video a great way to promote brand engagement?
Absolutely, video content when used eecCvely with other forms of digital content will help well-roundedly reinforce brands' image. To me, one of the most interesCng feature of social media is the that it's the space of human engagement. Short form videos help brands tell their stories in human voices and in creaCve and interacCve ways. Personally, I follow many fashion brands on instagram and always love the creaCve ways they use video to show sneakpeak of new campaigns/events. They are so short and usually so creaCve that it captures my aPenCon perfectly.
What is the future of short-formed social video?
In the future, probably more brands can crowd source creaCon of short-
formed contents, tapping into boundless creaCve minds with low or even no
costs. Also instead of only brands communicaCng to us, more of us
consumers can create short-form content to communicate back to the
brands, either to show appreciaCon, to promote brand awareness, or to
suggest improvements by the brands. @samkee101
Is Vine here to stay?
I think there will always be a role for short form video it lets us reach people who like that format, at Cmes and places where they want to engage but it may not always be Vine. There really are very few plaRorms I'd bank on being around for a long, long Cme so the specic plaRorm may come and go, while the purpose it serves will live on and evolve.