#ShopTalk: Instagram Live Video Feature

C.D.CSMED 1100Corona

What’s Happening Enables users to broadcast as well as watch live

streams on the app

"Another way to connect with friends and followers, in the moment, and in a fun, low-pressure way"

How It WorksSwipe into the Stories camera

Click “live” mode

You’re then given 3 seconds before the broadcast begins

Each stream disappears as soon as recording finishes

Pros vs. ConsCan hide live video from

certain people

Filter offensive comments automatically or turn them off

150 million people use this feature on Instagram everyday

New way of connecting

Brings out personality

Unwanted things can be shown or heard

Competes with other livestream platforms

Can’t rewatch content

Could be bad for business

Unedited video

Works Cited"INSTAGRAM LIVE: Launched Today The Lowdown! - Warrior Forum." Warrior Forum - The #1 Digital Marketing Forum & Marketplace. N.p., n.d. Web. 15 Jan. 2017. <https://www.warriorforum.com/social-media/1236879-instagram-live-launched-today-lowdown.html?view=classic>.

Instagram. "New Ways to Share in the Moment." Instagram Blog. N.p., 21 Nov. 2016. Web. 15 Jan. 2017. <http://blog.instagram.com/post/153474421572/161121-launches>.

Bell, Karissa. "Instagram Live Video Is Here." Mashable. Mashable, 12 Dec. 2016. Web. Jan. 2017. <http://mashable.com/2016/12/12/instagram-live-video-available/#1SEC7reRcPqo>.

Thank You! Questions?