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Sherine Abdel Wahab's New Album Ana Keteer Social Media Review & Analysis. Album got 11 million YouTube views, 312K new Facebook fans, and 15K buzz on twitter in the first 15 days only.
Citation preview
SOCIAL MEDIA REVIEW SHERINE “ANA KETEER”
15 – 31 JAN, 2014
Key figures in 15 days
YouTube Views
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Koly Melkak
Shokran Ya Shahm
Ana Keteer
Ya Layaly Tagroba Mo2lema
Mosh Khayfa
Metakhda Mn El Ayam
Khayneen 2elet El Noom
Fe Layla Da2 El Saytara
Album gained 11 million views in 2 weeks
ranking based on number of views
Channel subscribers
Album helped the channel to gain 90K subscribers in 15 days
channel Total subscribers 127K
0
20000
40000
60000
80000
100000
120000
140000
14-Jan 15-Jan 16-Jan 17-Jan 18-Jan 19-Jan 20-Jan 21-Jan 22-Jan 23-Jan 24-Jan 25-Jan 26-Jan 27-Jan 28-Jan 29-Jan 30-Jan
buzz trend
0
200
400
600
800
1000
1200
1400
1600
1800
2-Jan 5-Jan 8-Jan 11-Jan 14-Jan 17-Jan 20-Jan 23-Jan 26-Jan 29-Jan
Total buzz 15K
Teaser
Launch
What’s being said on
twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on twitter
- Sherine’s twitter account doing great work
spreading news about the album’s success
- People are tweeting the songs lyrics
- Sarcastic tweets about sherine & few songs (normal)
- Almost zero negativity about the album
Top tweets
RT 150
RT 118
RT 92
Positive
Positive Positive
Positive Positive
Sarcastic
sarcastic
sarcastic
sarcastic
Interactions
Growth of total fans
Album teasers on facebook succeeded to create a true credibility
for the page, which Reflected on the page results after the launch
412K Total New Likes - Jan 2014
AVG/day: 13K Album next day
Interactions
interactions(L IKE+COMMENT+SHARE )
Tremendous engagement on the album launching date Jan 15th
However, no posts for 4 days after the launch which affected
the interactions negatively
108K Total interactions - Jan 2014
Sherine didn’t post to get interactions
Launching day
Interactions
Post quality
Sherine abdel wahab page would
Had received double or maybe
triple new likes and interactions,
if the quality of posts were
tuned In a better way…
Check next slides for good & bad
Examples…
• short update & to the point
• Excellent Tone of voice
• Ideal visual “Facebook
video with Good thumbnail”
Results are very good
Post quality
Take-Outs
Post quality
• long update with no extra
value added
• Country targeting is
recommended in such
announcements
• Wrong Tone of voice when
“you can buy Sherine’s
album” so who’s page?
• no visual
Results poor
Take-Outs
Post quality
• Text only which is known
that less reach than other
content (facebook
announced)
• Direct action, can be made
indirect and more
attractive
• No visual, audio, or video
so people won’t be
attracted by media
Results poor
Take-Outs
Post quality
• Bad timing (after the album
launch) for no reason
• Wrong visual as it has
nothing to do with sherine
or oman
• No call to action, made
people just like with less
shares & comments
Results average
Take-Outs
To recap
- Overall performance is average to good
- Enhance your content formatting
- Improve the tone of voice on all networks
- Be creative to engage your fans better
- Be Consistent
- Start your soundcloud account to benefit from
For more news &analysis
Please visit us
www.adigitalboom.com
@aDigitalBoom Facebook.com/adigitalboom
Thank you!