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Sharing Medical Research through
FACEBOOK TIP SHEET
Social media is a quick and easy way to share information and foster engagement with the public. Effective use of social media can also direct the public to your agency’s website for more in-depth
information. Here are some ways to maximize your effectiveness on Facebook:
Does your agency need more social media tips?Contact Lindy Dreyer, Digital Strategist, ICF International | [email protected] | @LindyDreyer
Last Update: November, 2014
CONTENT CONSIDERATIONS
Posts between 100 and 250 characters (i.e., three lines of text or fewer) receive 60 percent more likes,
comments, and shares. - Facebook, 2014
Visual content is the primary driver of engagement on Facebook.
- Hitz, 2014
Quotes get 26 percent more likes and 19 percent more shares.
- Patel, 2014
TIME AND FREQUENCY
Generally, around 1 p.m. gets the most shares and 3 p.m. gets the most clicks.
- Patel, Jan 2014
Engagement rates are 18 percent higher on Thursday and Friday.
- Patel, Jan 2014
Most effective posting schedule can be determined by testing different
post times and days.
ShareShare
SFTWTMStatus Update
New Photo
New Message
New Friend
PLATFORM-SPECIFIC FEATURES
@mention relevant users and pages to encourage sharing and dialogue.
Use relevant hashtags thoughtfully.
@ #Optimize content for mobile devices.
- Stec, 2014
CONTENT THEME AND WORD USAGE CONSIDERATIONS
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Most sharable title words: Facebook, Why, Most, World, How, Health, Bill,
Big, Says, Best. - Patel, Jan 2014 - Carter & Marketo, 2013
Facebook users prefer posts about positivity, technology, travel, health,
and sports. - Patel, Jan 2014
ShareShare
mostHow
WHY
facebookWorld
BILL
bigBESTHealthSays
A highly shareable Facebook post does at least one of the following: Advises (how-to),
Amazes, Inspires, Warns, or Unites.
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