A photograph of the two protagonists that are within close proximity to one another are positioned almost as if they were back to back, symbolising a potential friendship/working relationship. The protagonists face are both placid, this adds a sense of ambiguity to the film as we are unsure as to whether they are positive ‘hero-like’ characters or villainous characters. The photograph of the two protagonist has been edited so that the image is semi-transparent. This is effective as it integrates the two characters into their surroundings whilst reflecting the silent invisible nature of their line of work.They appear enigmatic and difficult to decipher which adds a peculiar appeal to the audience who wish to discover more about the characters and plot. Both characters are looking directly into the camera, this establishes a connection between the audience and the characters on-screen. Their intense, penetrating gaze may also symbolise their careers as detectives and the way they would look at someone who they thought was guilty. The misé-en-scene of the poster hints towards both of the character’s professional careers as detectives. This is indicated through their clothing – for example, the protagonist on the left (David) is wearing a smart shirt and tie. Although he appears to be young, he has a moustache and beard which maybe interpreted as a way of trying to look older and wiser in attempt to be taken seriously in his career. The second protagonist, Detective William Somerset also has a moustache and is wearing an overcoat. This symbolises the second protagonist as a more classical, traditional detective, however it seems to be a stereotypical theme that detectives have moustaches.

The colour scheme used for the poster mainly consists of rusty oranges, deep reds and vibrant yellows. This palette is effective as the colours are indicative of danger. The colours used suggest a fire-like appearance, potentially used to emphasise these two detectives being caught up in the heat of the investigation or to indicate them being at risk. The image of the two investigators is split down the middle by the seven deadly sins: gluttony, greed, sloth, envy, wrath, pride and lust. The red slash through the list of sins may suggest blood and death, indicating the impending tragic result these sins are about to provoke. The red slash may also represent the blood of those killed as a result of each sin being committed, indicating the brutal outcome of the plotline. Due to the seven sins being positioned in between the two protagonist this may suggest that both characters are connected by the wish to preserve it and the people from being killed. They are also placed just above the film’s title ‘Seven’ – this may have been done so that the audience reads through the sins before the film’s title thus establishing the link between the two.The writing of the title is in a scrawled free-hand font in white. This stands out amongst the reds and yellows of the background and draws the audiences’ attention towards it. Similarly, the actor’s names are also in white bold font to signify their involvement in the film and are positioned so that they match the characters they are playing in the image below.

The names of the actors may also be in bold white font as they are well respected actors in the film industry and had both been in a number of well respected movies prior to ‘Seven’ thus, if the writing is more eye-catching the audience are more likely to recognise these famous names and watch the film.The tagline ‘Seven deadly sins. Seven deadly ways to die’ is situated below the title. The repetition of ‘Seven’ and ‘deadly’ reflects the key themes in the poster and film: the seven sins, and the danger surrounding it. This tagline is a reference to the biblical stories surrounding the seven sins where those who commit the sins die. This suggests to the audience what the plotline is based around and adds a foreboding sense to the outcomes of those seven people who the two detectives will be attempting to save in the film. Judging by the poster and the two protagonist’s jobs, the film’s genre could potentially be misinterpreted as being a crime/murder mystery. To avoid genre confusion our film’s title will be closely related to the genre and we will make sure to incorporate some of the stereotypical thriller conventions into our poster whilst making sure it is displayed in a unique and original way. However, a lot of the effects used on the poster such as the altering of the image of the two protagonist to create a transparent effect creates an unsettling, ominous, yet efficacious effect.