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Presentation of the seminar conducted on Social Media jointly by Social Beat and KRDS at Indo France Chamber of Commerce and Industry in Chennai on 17th October 2013. The presentation was conducted by Suneil Chawla, Co-Founder of leading digital agency, Social Beat. The focus of the presentati
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IFCCI Annual Sponsors
17th October 2013
Social Networks:«Find a new and profitable way to enhance your brand equity, consumer loyalty and your sales»
Presents a workshop on
How much do you know about social media?A few interesting numbers
Internet users in India
About 143 000 000
Mobile Facebook Monthly Active Users (June 2013)
819 000 000
Monthly Active Users on Instagram ?
130 000 000
Number of app in the Apple App Store (June 2013)
900 000
Number of apps in Google Play (July 2013)
1 000 000
How many accounts on Gmail ?
425 000 000
Monthly Active Users on Whatsapp ?
300 000 000
Monthly Active Users on Twitter ?
200 000 000
Monthly Active Users on Sina Weibo ?
503 000 000
Social Networking Platforms
The Digital world is being flooded with content; Over 500K comments on Facebook and 25 hours of video on Youtube per minute
• Large and young Audience
• Highly engaged user
• Engaged audience;
• Possible to broadcast and connect
Twitter• Strong tech community
• Popular Google Hangouts
Google Plus
• Senior management and mid-managers with professional interests
• Women engaged in shopping, travel
• Highly engaging platform with video ads/content
Youtube
• Personalized connection to influencers
Blogs
Each social network has its unique strenghts and multiple networks need to beused in tandem for a brand to make its mark
SharingConnecting
Publishing Content
3 types of social media communication
Publishing content: Post customized content in each social network
Carpet bombing the same message does not work
Connecting: Connect with influencers and people who love your brand
Sharing: It’s not only about one’s brand; Share and discuss topics in related areas
Facebook has the highest engagement as a social network
Source: Comscore Aug 2013
~75% of Facebook users in India are under 34 years; Over 70% Male
Posts with unique and engaging content get significant traction
Source: Social Bakers, Sep 2013
Bollywood content popular across brands
Brands are responding to customers directly on Facebook
Facebook: Ability to target niches in local territories
Amongst other networks, Linkedin leading in India
Source: Comscore Aug 2013
Linkedin: Top companies are TCS, Infosys and IBM
Twitter: Top 10 filled with Dalai Lamai and Bollywood celebrities
Twitter Brands: Vodafone leading the way with 160K followers
Blogs are increasing their presence in India every year; Still low on engagement compared to other markets
Pinterest: Niche network in India, primarily women
Even websites can be built the social way: Interactive forums, Chat
But “Likes” and “Follow” do not matter…
Increased traffic leading to sales
Higher Brand Awareness
Emotional connect with the brand
Analytics to understand the customer
Things that matter are..
Each Social Network provides its custom analytics to measure engagement
Facebook Linkedin
Key Metrics through Google Analytics: Track transactions for Ecommerce
Key Metrics through Google Analytics: Track goals when the transaction is offline
Survey: 90% of brands considered social media to play a vital role in their brand building; 76% already using social media in some form
Survey: 55% not sure of how to build their brand using social media
Where does your brand fit in?
[email protected] and + 91 44 42065648www.socialbeat.in
Digital Marketing. Focus on Results.
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