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Seeing Ourselves Through Technology How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves Parmigianino: Self-Portrait in a Convex Mirror Jill Walker Rettberg Professor of Digital Culture University of Bergen

Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

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How we use blogs, selfies and wearable devices to see and shape ourselves.

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Page 1: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

Seeing Ourselves Through TechnologyHow We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves

Parmigianino: Self-Portrait in a Convex Mirror (1524)

Jill Walker RettbergProfessor of Digital Culture University of Bergen

Page 2: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

Three modes of self-representation:

Textual

Diary: (CC) Ellen Thompson http://www.flickr.com/photos/eethompson/2142754337Selfie: (CC) TempusVolut http://www.flickr.com/photos/mrmorodo/11230014075Nicholas Fultron: The Fultron Annual Report, 2007. http://feltron.com/ar07_01.html

Visual Quantitative

Page 3: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

Personal media are the opposite of mass media.

Lüders, Marika (2008) ‘Conceptualizing Personal Media’. New Media and Society 10 (6): 683-702.

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Photo: Jeff Hitchcock (“Arbron”) (CC) http://www.flickr.com/photos/arbron/65785552/

Page 6: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearables to See and Shape Ourselves.1. Histories of self-representation2. Selfies3. Cultivating the Self4. Filtered Reality5. Real-Time Diaries6. Quantified Selves7. Privacy and Surveillance

Page 7: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

Why is it not permissible in the same way for each man to portray himself with the pen, as he portrayed himself with the pencil?

Montaigne, in Essais (late 16th century)

Page 8: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

Technology always distorts

...filters

Page 9: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

...and allows us to see ourselves as we otherwise cannot

First photographic self-portrait: Hippolyte Bayard: Self-portrait as a Drowned Man (1840)

Page 10: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

To photograph is to appropriate the thing photographed. It means putting oneself into a certain relation to the world that feels like knowledge—and, therefore, like power.

Susan Sontag: On Photography (1977)Image (c) Chris Felver http://www.chrisfelver.com/portraits/writers2.html

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Germaine Krull: Self-Portrait with Cigarette and Camera (1925)

Page 12: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

The photobooth - the first mass market selfie technology

Page 13: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

The mirror on my phone

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Filters can be technological. Filters can be cultural.

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From Damon Winter: Life as a Grunthttp://www.poyi.org/68/17/third_04.php

Alper, Meryl. "War on Instagram: Framing conflict photojournalism with mobile photography apps." New

Media & Society (2013): 1461444813504265.

It’s not the photographer who has communicated the emotion into the images. It’s not the pain, the suffering or the horror that is showing through. It’s the work of an app designer in Palo Alto who decided that a nice shallow focus and dark faded border would bring out the best in the image.

– news photographer Nick Stern, qtd by Meryl Alper

Filtered Realities

Page 16: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

Miles Hochstein: A Documented Life

http://www.documentedlife.com

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Eleanor Antin: Carving, 1972.

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http://www.everyday.noahkalina.com/

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People love it – and make their own versions

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Dailybooth.com

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Tehching Hsieh, 1980-1981

Thanks to Mark Jeffery for telling me about this.( )

Page 23: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

We follow cultural

templates both in living

and documenting

our lives.

(CC) Carlos Mendozahttp://www.flickr.com/photos/fotodisenocm/385028368/

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Preformatted baby journals are examples of normative discursive strategies that either implicitly or explicitly structure our agencies.

Van Dijck, José (2007) Mediated Memories in the Digital Age. Stanford, CA: Stanford UP.

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http://corriehaffly.wordpress.com/2007/10/09/do-it-yourself-pregnancy-and-baby-journal/

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What happens when these narrative patterns aren’t hand-crafted but are automatically generated?

Image: (CC) Terren in Virginiahttp://www.flickr.com/photos/8136496@N05/2196367188/

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Manovich, Lev (2009) ‘The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production.’ Critical Inquiry 35 (2): 319-31.

Mass cultural production follows templates set up by the professional entertainment industry. Are we even more firmly colonized by commercial media today than in the 20th century?

Image:http://www.bijt.org/wordpress/2005/11/

Page 29: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

Social media marketing strategist for Findus Fish at Bergen Chamber of

Commerce, Nov 28, 2013

The wonderful thing about

digital media is you can

measure it.

Page 30: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

She meant Facebook results. But measuring is also increasingly a way we see ourselves - and others.

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trixietracker.com

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Sunday at home with the kids.

Monday at work.

Tuesday - walked to work, used standing desk, more aware of not just sitting still.

Fitbit as diary

Page 34: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

The Shine Misfit uses badges to represent your activity through the day.

(the moment the Shine first

detected movement -

i.e. was picked up - becomes

read as my wakeup time)

Page 35: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

Our technologies track us in many ways we don’t even consider.

Page 36: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

There are no digital natives but the devices themselves; no digital immigrants but the devices too. They are a diaspora, tentatively reaching out into the world to understand it and themselves, and across the network to find and touch one another. This mapping is a byproduct, part of the process by which any of us, separate and indistinct so long, find a place in the world.

http://booktwo.org/notebook/where-the-f-k-was-i/

James Bridle

Machine vision - new aesthetics

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And of course, often we can’t see the data about us. But others can.

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(this isn’t new)

Benjamin Franklin’s virtues:Temperance, Silence, Order, Resolution, Frugality, Industry, Sincerity, Justice, Moderation, Cleanliness, Chastity, Tranquility, Humility

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How academic positions are decided at the Humanities Faculty at the University of Bergen (Excerpt from faculty board meeting papers Nov 2013)

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We bring up our children to expect detailed tracking

http://youtub.blogg.no/1253879937_anmerkninger_ordfrern.html

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In the early twentieth century, the technology of public schooling was designed to regulate children to work in factories: children were trained to respond to bells, walk in lines, and perform repetitive tasks. (..) Web 2.0 technologies function similarly, teaching their users to be good corporate citizens in the postindustrial, post-union world by harnessing marketing techniques to boost attention and visibility. Marwick, Status Update, page 12.

Page 42: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

“You need to measure

everything, make adjustments,

measure again.”

Social media marketing strategist for Findus at Bergen Chamber of Commerce,

Nov 28, 2013

Page 43: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

But what about the things you can’t measure?

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Measurements don’t give the whole picture? Then

measure more. Put up more weather stations. Get more

data to create a more complete picture.

Anders Brenna (@abrenna) to Bergen Chamber of Commerce, 28 Nov 2013.

Page 45: Seeing Ourselves Through Technology (Talk for UIC Communications Dept, March 12, 2014)

So what should we add?

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Self-documentation for self-improvement (Chapter 3)

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@jilltxton Twitter

jilltxt.netBlogging 2nd ed (Polity Press, 2013)

I’d love feedback!!