PowerPoint Presentation
Adam Gausepohl,
PopShorts
@adamgausepohl
#SMX #24A1
The Secrets
of Making
Fine Vines
What is Vine?
6-second social video platform
The videos loop
Owned by Twitter
Stats Available:
Likes
Revines
Comments
Loops
Vine Interesting Statistics
Number of Vine users: 40M (08/20/13)
Vine mobile app user growth from Dec 13 May 14: 27%
Number of people who watch Vine videos each month: 100M
(08/20/14)
Number of Vine loops played daily: Over 1 Billion (08/20/14)
Number of videos shared every minute by Vine users: 8,333
(4/23/14)
Percentage of US teens (13-17) that posted a video to Vine using
a mobile device: 23% (11/25/13)
Most popular time to share Vines: Weekends (7/30/13)
Note: We most often post for clients at 11am PT on Sundays
http://expandedramblings.com/index.php/vine-statistics/
Determining your Vine strategy:
What works well on Vine
What doesnt work well on Vine
Tips if youre making Vines yourself
How to get eyeballs and engage people
Working with influencers
How do you measure success on Vine?
Link clicks? ROI? Engagement?
Making Vine a part of your overall social strategy
Looking into the future: Vine, Instagram, Snapchat and
beyond
This presentation will cover:
Comedy
Relatable
Cute / Animals
How-To / Life-hacks
Content & music mash-ups
Pranks
Vine Magic
Creative (stop-motion / time-lapse)
Extreme / Awesome
Vines that keep up with the latest trends
Planned out Vines (plan each shot)
Incorporating a contest can help increase participation
What works well on Vine:
Anything that comes off overly self-serving
Unimpressive stop-motion
Snap Chat style videos
Vines that try to do too much
What doesnt work well:
February, 2014:
November, 2014:
Creative (Stop-motion / Time-lapse etc.)
Twitter CEO Dick Costolo said that his immediate term and
immediate focus on Vine are continuing to build beautiful
content-creation tools for all of the users of that service.
October 27th, 2014
Similar companies to PopShorts
Measuring Success on Vine
Cant click links
Cant track direct ROI
Measuring Success on Vine
CAN track engagementsCAN track Loop counts
Making Vine a part of your overall social strategy
Twelve week e-commerce experience on Kohls.com supported by
multiple touchpoints throughout paid, owned, and earned media. Fans
watching the show could either shop the look for outfits inspired
by the show, or buy it now to grab items featured on-air and in
custom content pieces.
Twitter amplify:
On-air Integration 5x
Original Vines:
Organic integrations 3x
Custom content 3x
Twitter amplify:
Custom content 8x
Glam Cam Vines: 5x
The Voice Season 7 Kohls Digital Program
Doritos Twitter campaign using Vine
Benchmark engagement rate: 11-15 percent
Actual engagement rate: 22.7 percent
Benchmark impressions: 9.5 million
Actual impressions: 27.3 million
We wanted to try something cutting edge, something that can be
instantly engaging and we thought that this platform was great. By
using a promoted trend in Twitter it also allowed us to get mass
awareness and we thought it was the perfect platform to leverage
the Mariachi Doritos. Taylor Jenkins, Brand Manager at Doritos
UK
5) Think Outside of The Vine
5) Think Outside of The Vine
Dont forget to post your Vines to Instagram!!!
Its OK they arent 15 seconds long!
5) Think Outside of The Vine
5) Think Outside of The Vine
Looking into the future: Vine, Instagram, Snapchat and
beyond
5) Think Outside of The Vine
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