SEARCH ENGINE OPTIMIZATION

WHAT IS SEO

SEO is the activity of optimizing Web Pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results. SEO aims to improve rankings for relevant keywords in search results.

Search Engine is a web application designed to hunt for specific keywords and group them according to relevance.

Search engine is a website users use to find information on World Wide Web.

WHAT IS SEARCH ENGINE

HOW SEARCH ENGINE WORKS

CrawlingIndexingProcessingCalculating

RelevancyRetrieving

results

SEO PROCESS

SEO Process

TYPES OF SEO

On-Page Optimization

H1, ALT & Anchor Tags Optimization

Meta Tag Optimization

Content Analysis

Keyword Density

Site Maps

URL Structure

Robots Optimization

Off-Page Optimization

Search engine submission.

Social Bookmarking submission.

Article submission.

Press release submission.

Blog creation & Posting .

H1 & H2 HEADING& ALT TAGS

H1 & H2 HEADING FORMAT

• Applying H1 & H2 Tags in your source, will be helpful for achieving high ranking

ALT TAGS

• Most sites contain images, it will be advisable to put ALT Tags for all these images to make sites more Search Engine Friendly.

• For example <img src=“example.jpg “, alt=“Example Company”>

ANCHOR TAGS

KEYWORDS RICH ANCHOR TEXT

• Anchor text for both external links and internal links is the powerful element for Search Engines Positioning.

• For example• <a href=“http://www.capgemini.com/”>Example Keyword</a>

META TAG GENERATIONMETA TITLE

• Make attractive and easy to understand title tag

META DESCRIPTIONS

• Describe about your business wisely so that surfer understand well about your business.

META KEYWORDS

• Generate keywords set after research has been done. These keywords best describe what the surfers searching for

KEYWORDS RESEARCH

RESEARCH ON KEYWORDS

• Find the best keywords that describes your business and products offered. The most searchable keywords terms by surfers.

IMPROVE KEYWORDS PROMINENCE, DENSITY & PROXIMITY

• Keywords at the beginning of your page. Total keywords contained within the total text the closeness between two or more keywords.

HTML SITEMAPS

• Displays hierarchically grouped, lists of hyperlinks belonging to all the pages of a website• Primarily designed for humans• Site visitors can easily navigate through the website• Allows search engine spiders to easily find all the hyperlinks to every page on the

website

XML SITEMAPS

• List of the different URLs of a website but the list is created using very specific syntax ( i.e. XML ) that all search engines spiders are trained to understand with ease

• Informs search engine spiders about the different URLs of the website in a language they understand

• Accelerates search engine indexing

SITEMAPSA sitemap is a graphical ( visual ) presentation that lists all the different pages contained within a website.

URL STRUCTURE & ROBOTS OPTIMIZATION

URL STRUCTURE

Keep it Short Use static URLs Stick with a single URL format throughout the siteDescriptive URLs are Better than Numbers

ROBOTS OPTIMIZ

ATION

Can be used for blocking bad robotsShould be placed in main directory so that the user agents will not be able to find it and index the whole siteAvoid indexing of unwanted pages

SEARCH ENGINE SUBMISSIONSearch engine submission is how a webmaster submits a web site directly to a search enginee.g. http://www.freewebsubmission.com/

SOCIAL BOOKMARKING SUBMISSION

Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of webpage's. These bookmarks are usually public, and can be viewed by other members of the site where they are stored

Benefits of Social Bookmarking•Increased Traffic •Increased Visibility & Branding•Get more Links

Examples:•http://hwww.digg.com •https://delicious.com/

ARTICLE SUBMISSIONArticle submission allows the users to submit their articles to the article directories and have live links in the author resource box

Most popular and one of the oldest link building methods

Allow visits to your website through article submissions

Increase your organic traffic count

PRESS RELEASE SUBMISSIONA well-written press release should contain embedded links to key web pages on your site. When it is distributed through a press release distribution service & posted on numerous third-party websites and blogs, it will give powerful back links to your site. This means those links serve as a link signal for the major search engines and elevate your search visibility for your website.

Tips:•Press release should be newsworthy•Clearly define your goals and target audience•Focus on getting your keywords in first two paragraphs

BLOG SUBMISSION

Increase traffic to your Blog

Visitors from Blog Directory

Increase organic traffic from search engines

Page rank Increment

Blog will be submit under right category and get the result through keywords in search engines

Brand Name Reputation

Benefits

Blog Submission and Blog Posting is one of the most popular and efficient method to boost search engine ranking and create back links to optimize your website on the top search engines of the world

LINK BUILDING

LINK POPULARITY

• Link Popularity refers to the number of links pointing to our site from other sites on the Web.

• Link building is one of the most important factors in getting top placements on the major search engines

LINK IMPORTANCE

• Inbound links are one of the most important factors for getting a high keyword ranking• Most search engines rank their search result based on the link popularity from the site• Not only quantity of links, but the quality of links is also important

INBOUND LINKS

• A Link from a site outside of your website.• Inbound links means send visitors to your site

OUTBOUND LINKS

• A link to a site outside of your site• Outbound links means send visitors away from your site.

INBOUND & OUTBOUND LINKS

KEY FACTOR OF SEO & PAGE RANK

Quality of inbound links

Rate of new inbound links

Internal link popularity

Quality of outbound links

Quality of Content

Hierarchy of site navigation

Age of domain

Frequency of updates

SEO ETHICS

White

Hat SEO

•Conforms to search engine designs and involves no deception•Approved by search engines.•Results last a long time.

Black

Hat SEO

•Techniques used to get higher search rankings in an unethical manner.•Disapproved by search engines.•Site is eventually banned, de-indexed or penalized through lower rankings