Embed Size (px)
Citation preview
Engaging the Emotional Shopper SAM THOMSON – THE BODY SHOP
Engaging the Emotional Shopper
Engaging the Emotional
Consumer @samuel_thomson @thebodyshopuk
Engaging the Emotional Consumer
Engaging Emotional People
@samuel_thomson @thebodyshopuk
Engaging Emotional People
Engaging People (to drive sales!)
@samuel_thomson @thebodyshopuk
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
LAPSED
USERS
NOT RELEVANT
ANYMORE
NOT SOPHISTICATED
ENOUGH
NOT A BRAND PROUD
TO GIVE
NOT GRATEFUL
TO RECEIVE
NOT EDGY
ENOUGH
NOT UNIQUE
ENOUGH
NOT VISIBLE
ENOUGH
NEW
GENERATION
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
LAPSED
USERS
NOT RELEVANT
ANYMORE
NOT SOPHISTICATED
ENOUGH
NOT A BRAND PROUD
TO GIVE
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson
Insert Brand Video Here
CONFIDENTIAL @thebodyshopuk
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson CONFIDENTIAL @thebodyshopuk
@samuel_thomson
Insert Oils of Life Video Here
CONFIDENTIAL @thebodyshopuk
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk
“We sell a
lifestyle, the
motorbike comes
free”
WILLIE G
DAVIDSON CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk
“Almost half the workforce (42%) now want to work for an organisation
that has a positive impact on the world…44% thought meaningful
work that helped others was more important than a high salary and
36% would work harder if their company benefitted society.
The change…is being driven by the so-called millennials…62%
want to work for a company that makes a positive impact, half
prefer purposeful work to a high salary, and 53% would work
harder if they were making a difference to others.”
SOURCE: http://www.theguardian.com/sustainable-business/2015/may/05/millennials-employment-
employers-values-ethics-jobs
CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
1. People Trust People
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
2. People Buy From People
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
3. Be Useful to your Audience
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
4. Be Locally Relevant
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
5. Be Generous
@samuel_thomson CONFIDENTIAL @thebodyshopuk
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson CONFIDENTIAL @thebodyshopuk
@samuel_thomson
Insert Mother’s Day Video Here
CONFIDENTIAL @thebodyshopuk
Thank you
@thebodyshopuk @samuel_thomson
