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Twitter is the one true social network. You'll see what I mean in the deck, but what that means is that brands HAVE to act like normal human beings on Twitter. If you wouldn't do it at a cocktail party, don't do it there.
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GARYVAYNERCHUK.COM
- GARY VAYNERCHUK -
THE IMPORTANCE OF BEING HUMAN ON TWITTER.
RETWEET ABUSE: BIRDYBRAGGING &
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I BELIEVETWITTERIS THE ONE TRUESOCIAL NETWORK.
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EVEN THOUGH PLATFORMS LIKE FACEBOOK
STARTED OFF AS SOCIAL,
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THEY’VE LONG SINCE TURNED INTO CONTENT SYSTEMS.
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BUT TWITTER REMAINS A PLACE WHERE ALL YOU CAN DO IS SPEAK, LISTEN, AND REACT.
+ + =
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THERE ARE A LOT OF WAYS TO BRING VALUE ON TWITTER.
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YOU CAN BE FUNNY.
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YOU CAN PROVIDE ACCESS.
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YOU CAN AGGREGATE INFORMATION.
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BUT THE ONE THING THAT MATTERS MORE THAN
ANYTHING ELSE IS...
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BEING HUMAN.
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BECAUSE (AND I’VE SAID IT BEFORE)
TWITTER IS BASICALLY THE
INTERNET’S COCKTAIL PARTY.
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AND ONE OF THE ABSOLUTE WORST THINGS A HUMAN BEING CAN DO IS:
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BRAG ABOUT HIMSELFALL THE TIME.
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AND UNFORTUNATELY, I’VE BEEN SEEING A LOT OF THIS ON TWITTER.
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IN THE FORM OF SOMETHING I LIKE TO CALLBIRDYBRAGGING
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“WHAT IS A BIRDY BRAG?”YOU MAY ASK.
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when a person or brand retweets something nice that someone tweeted about them.
A ISBIRDY BRAG
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NOW, THIS IS SOMETHING FINE TO DO ONCE EVERY 30-40 TWEETS.
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BUT, THERE ARE SOME PEOPLE OUT THERE WHO ARE BEING BAD PARTY GUESTS.
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FOR EXAMPLE, IF YOU TELL A GREAT JOKE:
LIKE DIGIORNO DID WHEN THEY SPENT AN EVENING LIVE-TWEETING
THE SOUND OF MUSIC.
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DON’T SPEND THE REST OF THE PARTY TELLING PEOPLE HOW FUNNY EVERYBODY THOUGHT IT WAS.
38 LIVE TWEETS 7 ABOUT HOW FUNNY IT WAS 3 JUST TO SAY WHERE @DIGIORNOPIZZA WAS TRENDING.
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AND I DON’T CARE IF YOU BROUGHT THE BEST FOOD TO THE PARTY.
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NOTHING ENTITLES YOU TO SPEND HALF OF THE TIME QUOTING WHAT OTHER PEOPLE SAID ABOUT THEM!
21 TWEETS(DEC. 3-9)
9 ABOUT HOW DELICIOUS @WAFFLEHOUSE IS.
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OR SAY YOU’RE A HIP HOP STAR.
@RAEKWON
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BUT, IF 12 OF YOUR 16 TWEETS IN ONE DAY ARE JUST RETWEETS OF YOUR FANS SAYING THAT THEY REALLY LIKE YOU...
16 TWEETS12
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SELL SOCKS?
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QUOTING 19 RETWEETS ISN’T GOING TO MAKE THEM ANY WARMER.
23 TWEETS(NOV. 25-29)
19 THAT COULD MAKE THE @SMARTWOOL BRAND FEEL COLDER.
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GUYS, TWITTER IS ABOUT BEING HUMAN.
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IF YOU WOULDN’T DO IT IN THE REAL WORLD WITH OTHER REAL PEOPLE,
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DON’T DO IT ON TWITTER.
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THIS HAS BEEN A PUBLIC SERVICE ANNOUNCEMENT FROM GARY VAYNERCHUK:
Please do your part to stop BIRDY BRAGGING
