REQUIREMENTS SUCCESSFUL LINK BUILDING CAMPAIGN BY JODIE ANNE MCCARTHY

•Readiness to CollaborateJodie Anne Mccarthy Link campaigns will be solid if the company or the client is ready to collaborate and incorporate the campaign with other initiatives of marketing such as content marketing, email marketing, public relations, social media marketing, and paid search. Content marketing and link building have a symbiotic relationship since not only compelling content drives more links but also those links enhance the general visibility of that content.

•A real useful service or productSince link building is not magic, it is crucial that the client or company you are building links for must offer some type of value to a present audience. If a service or a brand is disreputable, the links will not have any value because links should signal authority, respect, and trust. That is why Google values links. The only way to have an audience is to offer a real useful product or service.

Jodie Anne Mccarthy